Secret Tour Hong Kong + HK Express travel like three year olds recalling the explorer within us
HK Express, a renowned low-cost carrier in Asia, is celebrating their 3rd anniversary and Secret Harbour Hong Kong launched a campaign with the initiative emerging from a simple travel ideology of “travel like a three-year-old”.
As grown-ups, our curiosity is sometimes hindered by our life experiences, and adventures are discouraged by distrust. To travel like a three-year-old is to recall the ingenuous explorer that lives inside every one of us.
A regional video was made created, contrasting the characters of kids and adults, and the difference can be easily eliminated when we care less and go mess. The DOP is Pung-Leung Kwan, renowned videographer of movie “2046” by Wong Kar Wai. The video is translated into 4 languages and goes viral across Asia.
In addition, the first-ever online musical chairs is designed for the dashing travel addicts. The game site will play music all day, and once it is paused, players have to click on the seats of the aircraft cabin to win free flight tickets.
Credits –
Creative Directors: Jennifer Yip, Stephen Chung
Associate Creative Director: ArRa Tang
Associate Account Director: Sammi Chan
Senior Copywriter: Jay Ng
Associate Art Director: Monn Mak
Account Executive: Wengi Wong
Director: Anthony Fu @ Offlohi
Producer: Ricko Chow @ Offlohi
DOP: Kwan Pung Leung