Cannes Lions reveals Global Creativity Report
The annual Cannes Lions Global Creativity Report has been announced and it shows the cities of Tokyo, Bangkok and Mumbai in the top 20.
The Global Creativity Report showcases the award-winning work, highlights the world’s most creative countries and cities, agencies and networks, and identifies the trends and themes at the heart of branded communications. Results from Cannes Lions, Lions Health, Lions Innovation and the new Lions Entertainment are incorporated.
Asia Pacific’s rise through the city ranks has seen Auckland secure fourth place, increasing from 19th position in 2015. Tokyo takes sixth place, Melbourne 16th, Bangkok 17th and Mumbai 20th, while Sydney has seen a steady decline, dropping to 13th in 2016, from ninth in 2015 and eighth in 2014. New York has remained the top performing city, London in second place and São Paulo held third position.
In the client listings, Samsung takes first place, rising from second in 2015. Burger King secures second place, rising from fifth in 2015, and Microsoft is in third place. 2016 was also a strong year for emerging markets, seeing first-time entries from Moldova; the first Lion for El Salvador, Bangladesh, Saudi Arabia and Croatia and a first Gold for Taiwan in the Entertainment Lions.
Four South American agencies topped the Innovation Agency of the Year list: Maruri Grey, Guayaquil, Ecuador takes second; J.Walter Thompson Costa Rica, San José, in fifth; Grey Brazil, São Paulo, in eighth; and McCann Lima; Peru, in 11th position. And three Brazilian agencies join the top rankings for Health Agency of the Year: Havas Life, São Paulo, in sixth position; Triunfo Sudler Brasil, Campinas, in 12th; and McCann Health, São Paulo, in 17th position.
Top performing creatives are also ranked, including art directors, copywriters, creative directors and directors. Nicolas Hardy from Argentina becomes number one director, a first time for the country, and Atul Kattukaran is the first Indian director to rank in the top 10.
The Global Creativity Report also features full listings for special awards, including Agency of the Year, Network of the Year, Holding Company of the Year and Independent Agency of the Year, and is available on the Cannes Lions Archive, where the report can be viewed in full with an archive subscription (watch out as this is expensive at over 5,000 Euros).
Says Jose Papa, managing director, Cannes Lions: “We’re delighted to announce the findings from this year’s report, which provides the definitive barometer for the most inspiring and creative work in the world. Together with the eight-day Festival in June, we’re pleased to deliver invaluable insights and thought-provoking content to drive business growth.”