Asia scores 44 shortlists in LIA Design + Package Design categories with Dentsu Tokyo, O&M Thailand and Hakuhodo Tokyo top performers

London International Awards (LIA) has announced the shortlist for the Design and Package Design categories.

A total of 125 entries have been shortlisted in the Design medium, and 21 shortlisted in Package Design.

Asia has scored a creditable 39 shortlists in the Design category and 5 in the Package Design category. Japan leads in the Design category with 26 shortlists dominated by Dentsu Tokyo with 13 shortlists. Thailand has 6 shortlists, India 4, Korea 2 and Malaysia with 1 shortlist.

Dentsu Tokyo’s 13 shortlists is followed by Ogilvy & Mather Thailand and Hakuhodo Tokyo both with 5 shortlists and McCann Worldgroup India has 4.

In the Package Design category Hong Kong has 2 shortlists and Japan 3.

The Design and Package Design jury was composed of Pum Lefebure (Jury President) Co-Founder and CCO of Design Army, Washington DC, Michael Brindley, Brian Collins, Isabelle Dahlborg Lidström, Naoki Ito, Napath Omathikul, Alexander Schill, Gisela Schulzinger, and Lauren van Aswegen.

Design shortlists for Asia are:

India

McCann Worldgroup Mumbai – Maharashtra Dyslexia Association “The Dancing Letters” – Editorial Design

McCann Worldgroup Mumbai – Maharashtra Dyslexia Association “The Dancing Letters” – Art Direction

McCann Worldgroup Mumbai – Maharashtra Dyslexia Association “The Dancing Letters” – Innovative Use of Design

McCann Worldgroup Mumbai – WWF “Panda” – Art Direction

Japan

1-10HOLDINGS Tokyo – SEIYU “Handmade Hometown” – Experiential Marketing

ADK Tokyo – Toyota Hybrid “Toyota Barista” – Experiential Marketing

Beacon/Leo Burnett Tokyo – Delicious Supplement “Delicious Supplement” – Product Design

Dentsu Tokyo – One Show Awards 2015 Exhibition in Japan “Another Mountain Campaign” – Poster Campaign

Dentsu Tokyo – Panasonic “Life is Electric” – Brochures/Catalogues – Consumer

Dentsu Tokyo – Genius Table “Meanwhile in Kyoto” – Art Direction

Dentsu Tokyo – Nameless Paints “Nameless Paints” – Product Design

Dentsu Tokyo – Japan-China Advertising Educational Project 20th Anniversary Exhibition “New Structure Campaign” – Poster Campaign

Dentsu Tokyo – D&AD Awards 2015 Exhibition in Japan “Pure Design” – Motion Graphics – Animation

Dentsu Tokyo – D&AD Awards 2015 Exhibition in Japan “Pure Design Campaign” – Poster Campaign

Dentsu Tokyo – Organ Transplant “Second Life Toys” – Non-Profit

Dentsu Tokyo – Heartland Beer “Slice of Heartland” – Brochures/Catalogues – Consumer

Dentsu Tokyo – Tohoku Shinkansen “Slow Train, Slow Life – Get Back, Tohoku Campaign” – Use of Illustration Campaign

Dentsu Tokyo – Tohoku Shinkansen “Slow Train, Slow Life – Get Back, Tohoku Campaign” – Poster Campaign

Dentsu Tokyo – Turner Acryl Gouache – Painting of Paints “Straight”, “Zigzag”, “Wave”, “Fan” – Use of Illustration Campaign

Dentsu Tokyo – Game Spot PALO “The Protean Logo” – Brand Identity – Regional

good design company, Tokyo – Nakagawa Masashichi Shoten – Posters – Poster Campaign

Hakuhodo Tokyo – Suntory Blended Whisky  – HIBIKI “Japanese Harmony” – Posters

Hakuhodo Tokyo – Suntory Blended Whisky  – HIBIKI “Japanese Harmony” – Art Direction

Hakuhodo Tokyo – Musashino Art University Open Campus – Open Up Your Imagination “Shooting”, “Drawing”, “Painting”, “Walk”, “Dance”, “Smile” – Art Direction Campaign

Hakuhodo Tokyo – Musashino Art University Open Campus – Open Up Your Imagination “Shooting”, “Drawing”, “Painting”, “Walk”, “Dance”, “Smile” – Poster Campaign

Ogilvy & Mather Japan GK – Refugees International Japan “The Refugee Collection” – Experiential Marketing

PARTY Tokyo – Narita International Airport Terminal 3 – Installations/Displays – Permanent

PARTY Tokyo – Narita International Airport Terminal 3 – Signage

PARTY Tokyo – Narita International Airport Terminal 3 – Innovative Use of Design

Tugboat Tokyo – JRA – Weekend Memories “Eye”, “Back”, “Tail”, “Legs”, “Profile” – Use of Photography Campaign

Korea

Cheil Worldwide Seoul – Samsung “The Last Wish” – Use of Photography

INNOCEAN Worldwide Seoul – Hyundai Health Charging Box Campaign – Installations/Displays – Permanent

Malaysia

Leo Burnett Malaysia – Women’s Aid Organisation “Can You Keep A Secret?” – Installations/Displays – Temporary

Thailand

J. Walter Thompson Bangkok – Touchable Ink – Product Development

Ogilvy & Mather Thailand – Hi-Jet Inkjet Paper “Flower Corals”, “Seaweed”, “Hanging Gardens”, “Artquarium” – Art Direction Campaign

Ogilvy & Mather Thailand – Hi-Jet Inkjet Paper “Flower Corals”, “Seaweed”, “Hanging Gardens”, “Artquarium” – Poster Campaign

Ogilvy Group Thailand – PETA Asia “Behind the Leather” – Non-Profit

Ogilvy Group Thailand – PETA Asia “Behind the Leather” – Installations/Displays – Temporary

Ogilvy Group Thailand – PETA Asia “Behind the Leather” – Experiential Marketing

Shortlisted in Package Design are:

Hong Kong

Cheil HK – Very Chocolate – Confections/Snacks

Ogilvy & Mather Group – Mandalay “Rum Times” – Graphic Design

Japan

BULLET Tokyo – Imayotsukasa “Japanese Sake KOI” – Gift Items

Dentsu Tokyo – Panasonic “Life is Electric” – Use of Illustration Product Line

Dentsu Tokyo – Nameless Paints – Recreation Equipment/Games

Winners will be announced on 2nd November.