Team Ricci’s Spikes Asia Diary: Day Two

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image1 (1).jpgRay Ali (right) and Nicole Hetherington (left) from WiTH Collective are a team known as “Ricci” competing in the Integrated category of the Young Spikes competition. Here they give a rundown of their first day.

 

After a long afternoon of working we were fortunate enough to crack our brief early with the simple yet original idea of combining the Whopper and the Big Mac for good. We then chucked it in virtual reality, threw in some QR codes and gave ourselves firm handshakes and solid pats on the back. After that, all that was left to do was to celebrate Spikes style by going to a venue that was clearly over capacity, doubling up on complimentary drinks and sweating profusely as we tried to network by awkwardly laughing at other people’s conversations.

The next day we dusted off the cobwebs from the night before, put the finishing touches on our work and handed our presentations in. We then hit up a few talks from Havas, PHD and others learning promptly that the future is AI, cognitive targeting, creative algorithms and that fearing SkyNet will only make it angry.

image2 (1).jpgWe then caught up with Will and Pat (the digital Young Spikes from Aus) for an arvo beer and debrief on the 24 hours that we all just underwent. We marvelled at Pat’s precautions against Dengue Fever, if you look closely at Pat’s lapel, you’ll see a radio that plays Cher at a mosquito frequency so they leave him alone.

After that, we had some more Hawker Street Food…

food.JPG…and headed to the Dentsu party, which had an impressive turn out and an even more impressive smoke machine.

Tomorrow we present our work to the judges and head to the Awards ceremony and after party for some more good old fashion networking and to eyeball the amazing work that Spikes has to offer.

Please light a candle for us as the festival is starting to take its toll.

 

Ricci xoxo