TBWA\Hakuhodo Japan and Nissan showcase the coolest professionals in NV350 Caravan video

Nissan 1.jpgNissan has partnered with TBWA\Hakuhodo Japan to launch their latest online video, promoting the NV350 Caravan. The film is dedicated to the level of master-craftsmanship demonstrated by the professionals of Japan, and showcases how Nissan supports these agile, dexterous and talented individuals who represent the backbone of Japanese artistry.

Nissan 2.jpgMany individuals in construction, as well as other key industries in Japan, use the NV350 Caravan - people who Nissan refer to as 'CARAVANISTS'. With the launch of a dedicated website called the 'CARAVANIST BASE', Nissan looks to engage with these professionals, and showcase the level of talent that sometimes goes unnoticed, and skills that are wonderfully impressive.

Nisan 3.jpgThe film features total of 11 professionals, demonstrating how everyday labors have honed impressive abilities - including scenes in which plaster is marvelously transferred from workman to workman; where a truck driver offloads logs in one deft swoop; and where window cleaners suspended in mid-air, flex their amazing skills in absolute synchronicity.

Nissan4.jpgThe website also features the stories of unique CARAVANISTS, and also welcomes other professionals to be interviewed with instructions on how to get involved. The movie posted on Nissan Japan's Facebook page has received a record-breaking response of over 33,000 shares and 57,000 likes in the first 10 days since the launch.

With this campaign, Nissan also hopes to play a small part in attracting a new generation of highly skilled workers to the construction industry. As the country readies itself for the 2020 Tokyo Olympic and Paralympic Games, the industry has enjoyed a significant boom. However, a lack of new blood has presented a serious problem for the industry, which already suffers from an aging society.

Credits -
Creative Director: Kaname Aratame
Planner: Tetsuya Umeda
Art Director: Takaya Masuda
Interactive Designer: Kentaro Tetsuka
Account Executives: Hisakazu Mizutamari, Masakazu Kobayashi, Ryuki Oishi
Film Director: Yoshihiko Yamamoto (Wonder Land House)
Producer: Murai Taichi (PYRAMID FILM)
Producer: Yusuke Yamada (PYRAMID FILM)
Web Producer: Kazunori Mizobuchi (PYRAMID FILM QUADRA)
Production Manager: Yuki Yoshida (PYRAMID FILM)
Production Assistant: Ryosuke Kubodera (PYRAMID FILM)
MUSIC: Shinya Kiyokawa (Invisible Designs Lab)
Editor: Takayuki Umetani (Carp)
Editor: Yasuhiko Ikeda (AOI STUDIO)
Multi Audio: Taketoshi Niizuma (PTHREE)

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.