Kinetic Singapore turns the Singapore Creative Circle Awards into a Heavy Metal Festival

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CCA_Metal.jpgWhen creatives win Gold, Silver or Bronze at award shows, they usually say that we’ve won a “metal”. So inspired by this, Kinetic Singapore re-imagined this year’s Creative Circle Awards call for entries as a “metal” celebration. It’s a playful, tongue-in-cheek take on the traditional award show. Kinetic have likened the CCA to a Metal Fest, the latter being a celebration of heavy metal music.

Under the name “MetalFest”, this year’s CCA is a playful celebration of the advertising industry’s fanatic relationship with awards, or metals. Drawing heavily on heavy metal’s visual style, tone and manner, the communications campaign for MetalFest plays up creatives’ obsession with collecting metals and their hardcore dedication to producing metal-worthy work.

All communications borrow heavily from the metal music genre in terms of the style, tone and manner. They’ve even recast participating Singapore agencies as heavy metal bands. See the CCA site here: www.metalfestgong2016.com.

Prove your mettle at Singapore’s first scream-activated award show page. (Tip: Use Google Chrome on your desktop or Android mobile phone, turn up the volume and turn on the mic for a truly hardcore experience.)

The deadline to get entries in is October 11th.