HK4As program Ad Week 2016 encourages students to join the advertising industry

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Photo 2 Mr. Quentin Yeong presented the studentsHK4As program “Ad Week 2016” took place yesterday to arouse students’ interest and enthusiasm towards advertising and encourage them to join the industry. There were over 1000 students on the program, connecting and communicating with advertising talents.

Photo 1 Over 500 students participate in the AgenciesHK4As Ad Week was considered as a bridge between industry and campus. Students had a valuable opportunity to interact with ad elites through the Exhibition, Advertising Seminars and Creative Sharing. Students were inspired by the practical insights on advertising and tips to enter the industry. They have also expressed their interest in knowing more about the advertising world by face-to-face and first-hand information.

HK4As also invited experienced advertising experts to give seminars to the students, letting them know more about trends in advertising, the creating process and interview tips. Young creatives also share their experiences in the industry and International Advertising Awards.

As part of the Ad Week, the Students’ Award was also one of the highlights. Students also learnt more about the Students’ Award from HK4As Creative Committee chairman, Quentin Yeong.