Havas Group agencies win creative and media duties for Singapore Management University

Havas Group has announced the appointment of its flagship agencies Havas Singapore and Havas Media Singapore as the creative and media agency for Singapore Management University (SMU).

SMU is a premier university in Asia and is internationally recognised for its world class research 10,000 undergraduate, postgraduate, executive and professional, full and part time students.

Havas Singapore will lead the creative strategy, planning and execution while Havas Media will manage media planning and buying.

Commenting on the appointment, Andrea Conyard, CEO of Havas Singapore (pictured above left), said, “It’s a great win for Havas. The passion and commitment displayed for the SMU brand by the clients is truly infectious and we feel that we’re in a perfect partnership to bring out the best in our Havas Village creative and media offering.”

Jacqui Lim, CEO of Havas Media Singapore (pictured right), added, “We are excited to embark on a new journey with SMU. We believe that the client is ready for a new phase of the digital revolution and is looking forward to establishing a partnership with us that can challenge the status quo and deliver even greater results through integrated thinking and digital expertise. We are delighted to be selected after a thorough evaluation process and we look forward to growing together with SMU in the days ahead.”