Gerard Lim joins POSSIBLE Singapore as MD

September 1 2016, 9:47 am | BY Lynchy | No Comments

Gerard Lim.jpgPOSSIBLE Singapore has appointed Gerard Lim as Managing Director. Lim joins from Spring Singapore, where he was the Principal Assessor, specialising in its Business Excellence framework for high growth industries.

Lim (pictured) has over 25 years of experience in advertising and digital marketing. In advertising, his client portfolio has ranged from FMCG (Unilever, Diageo, Nestle and GSK), to financial services (American Express, Standard Chartered, DBS and HSBC) and Telecommunications and IT (Motorola, Nokia, StarHub Cable, SingTel, Samsung and HP). In digital marketing, Lim has been involved in developing large-scale platform solutions for both marketing and technology for clients such as EDB, HP and Brother Industries with XM Asia Pacific/Mirum. He gained management experience through holding positions such as General Manager for Leo Burnett Singapore and Managing Director for Ogilvy & Mather Singapore.

In his time in the industry, Lim has consistently delivered premium creative work which has helped his MNC clients win global awards including Echoes, D&AD Pencils and Cannes Lions.

As part of his role, Lim will be responsible for driving growth, collaboration, optimisation and innovation across the specialised disciplines within the agency.

Located at POSSIBLE Singapore’s HarbourFront Centre office, Lim will be reporting to Paul Soon, CEO, APAC, POSSIBLE. “Singapore is an important market for us in the APAC region. Gerard’s extensive experience across advertising and digital marketing agencies will help drive POSSIBLE Singapore’s growth through enhancement of our service portfolio and customer experience.” said Soon.

Commenting on his move, Lim said, “In this day and age, revenue generation and organisational excellence have become hygiene factors in any role. What drives my motivations now has to be two-fold and transformational: firstly, the excitement of evolving with the familiar (again) and upcoming talents in this new T-shaped economy and secondly, being given a remit to drive Omni-channel ideas that have the spark of behavioral change and creativity at its heart. POSSIBLE Singapore is an independent digital network that has the freedom to work across different brands within the WPP Group of companies. That’s something the millennial generation would caption as a ‘money-can’t-buy’ experience. ”