Dentsu Singapore teams with Marigold Peel Fresh

Dentsu Singapore has picked up the Malaysia Dairy Industries Pte Ltd’s Marigold Peel Fresh account.

Marigold Peel Fresh is a home-grown product and is Singapore’s Number 1 pasteurised juice. It is also the first beverage brand that champions healthier beverage choices; a No Sugar Added range of pasteurized juice was introduced in 2005, in line with the Health Promotion Board’s healthier choice initiatives.

Demonstrating the innovation behind the brand, Marigold Peel Fresh created the healthy Powerberries and Powerveggies Juice Drink, and introduced novel flavours like yuzu (Japanese grapefruit) and momo (Japanese white peach).

In upcoming campaigns, Dentsu will revamp the look and feel of Marigold Peel Fresh, including new creative concepts for both online and offline channels. 

“We were impressed by the passion and dedication demonstrated by the Dentsu team. They have shown strong understanding of our brand, market positioning and consumer insights. The team has truly captured the essence of our needs in the pitch and are absolutely the right partners for rejuvenating the Marigold Peel Fresh brand of products going forward,” said Thio Hui See, Marketing Manager of Malaysia Dairy Industries Pte Ltd.

“Marigold Peel Fresh is a well-loved local brand that we have all consumed growing up,” said Rosalynn Tay, CEO for Dentsu Aegis Network Singapore and Dentsu Singapore. “We are thrilled to be given the opportunity to bring new insights and ideas to an established brand, especially when we leverage the power of a network to produce 360-campaigns in today’s convergence digital landscape.”