Cheil Worldwide South Korea creates the life pump to provide hands-on CPR experience

Cheil Worldwide South Korea and Caribbean Bay, a water park in Korea, launched a revolutionary hands-on CPR (Cardiopulmonary resuscitation) training campaign to help prevent accidents related to water activities.

Titled ‘Life Pump’, Cheil Worldwide created a new CPR training tool by combining a CPR manikin with an air pump in order to encourage people to practice CPR while filling up the pool tube with air at the same time.

“Most people are aware of the importance of CPR but there are not many who can actually do it with confidence in emergencies,” said a spokesperson from Cheil Worldwide who created the Life Pump. “Our aim was to help people experience CPR and even master it voluntarily. That is how Life Pump was born.”

The Life Pump campaign was promoted throughout August with ten Life Pumps installed at the Caribbean Bay. Within only 3 weeks, 5,851 swimming tubes were filled resulting in 5,851 people who now know how to perform CPR.

“With Life Pump, people can naturally experience CPR before they get in the water. The campaign was particularly well received by family visitors who brought their children,” said a person from Caribbean Bay.

According to 2014 research by Korean Centers for Disease Control & Prevention, the ratio of CPR conducted among witnesses of such cardiac arrests is mere 8.7% – much lower than that of Sweden(55%), U.S.(31%) and Japan(27%). Results of telephone survey by Korean Association of Cardiopulmonary Resuscitation backs up this fact as while 82.3% of those surveyed responded that they know CPR, only 6.8% said they can confidently practice CPR.

This is due to not many people having a chance to try CPR themselves. Most of the time when cardiac arrests occur, the life is in the hands of people nearby. With insight that hands-on experience is vital in this case, Life Pump is aiming to help increase the number of people who are capable of performing CPR.

“Life Pump campaign is a clever idea for learning CPR voluntarily at a place where many emergency cases occur due to accidents in water,” said Kiyoung Suk, chairman of Korea Emergency Medical Association. “I believe that the campaign will play as a practical prevention as it helps people learn CPR before any water-related accidents happen.”

Ten Life Pumps will be installed in the Caribbean Bay to continuously provide hands-on CPR experience to the visitors. Moreover, the Life Pump campaign will expand to other locations in cooperation with Korea Emergency Medical Association to invite more people in learning CPR.