Bar-B-Q Plaza + GREYnJ United Thailand reveal the secrets of the new stylish black pan
Bar-B-Q Plaza’s Gold Pan has been the restaurant’s signature and at the centre of many consumers’ moments for almost 30 years. On 19 September, they revealed a revolutionary change – a stylish and improved black pan.
Within a day, it was already the #3 most trending topic on Twitter TH, and social media channels are being flooded with positive comments, reviews and shares. The revelation of the Bar-B-Q Plaza’s Black Pan has integrated into pop culture as consumers generated their own parody and compared the Black Pan’s launch as big as Apple’s new phone.
Consumers even dubbed the restaurant’s video to create a spoof video and website mock-ups.
GREYnJ social team was quick in response, and jumped on the bandwagon with a tongue-in-cheek post stating that the new iPan also comes with wireless chopsticks.
Bar-B-Q Plaza, a brand that is devoted to help its consumers ‘make the most of their meals’, went through a six-year intensive product development process to ensure the highest quality and customer satisfaction. Today, they revealed their reason for change:
The Black Pan is now available at Bar-B-Q Plaza’s 25 flagship branches before a nationwide implementation on October 10. #BlackIsNow
Credits –
Chief Creative Officer: Jureeporn Thaidumrong
Executive Creative Director: Andrew Chu
Creative Teams: Matthana Saetiaw, Arnon Kantawang, Worrawan Chailert, Ratanaparn Songsermsawad, Nattakit Satitviboon
Managing Director: Kanaporn Hutcheson
Client Service Director: Konthamas Ratanasuvan
Account Service Team: Nattabhat Jumpathong, Kodchakorn Walaphon
Digital Media Director: Pojanee Sowantip
Social Team: Chalinee Songsroi, Chaiwat Mahapeerangkool
Planner: Jongkoch Dusittanakarin
Agency Producer: Kanoksak Kanchanachutha, Kidthunsamur Thongdang
Traffic Manager: Warangkana Naksakul
Production: Phenomena
Director: Thanonchai Sornsrivichai
Producer: Panida Ngamsompong
DOP: Tweesak Kumphati
Editing Company: Edittide co,ltd
Editor: Songsak Visittipackdeekun
Post Production: YGGDRAZIL GROUP CO. LTD.
Colorist: Sarayouth Phuksawattanachai
VFX Artist: Parson Thirawat
Sound Studio: Cinedigital Co.,Ltd.
Sound Designer: Chumpol Sepsawasdi
Music Composer: Terdsak Janpan
Production: Songmue Production
Director: Nunthapun Swangdee
Producer: Nutruepong Rungniwesn
DOP: Vikran kanjananon
Editing Company: HITT N RUNN CO.,LTD
Editor: Kotchakit Sittikornsak
Sound Studio: Mixi Sound Studio Co.,Ltd.
Sound Engineer: Somnuk LOisawai
Music Composer: Jakkrit Songjalearn
Post Production: Bunker cg post co. ltd
VFX Artist: Teerasak Phovijit
Client Credits –
Executive Vice President: Boonyanuch Boonbumrungsub
Snr Corporate and Marketing Communications Manager: Mayuree Chitakorn
Snr Marketing & Promotions Manager: Rath Trakulthai
Public Relations Manager: Pannadda Ritthiruengdej
Marketing and Promotions Manager: Chanya Plengkum
Assist Corporate and Marketing Communication Manager: Leela Prayoonpoakarach
Assist Public Relations Manager: Thapapath Charoenphol
1 Comment
Can I buy the barbecue black pan? Please text back with the price and where i will get the item. Thanks