AP Thai and CJ Worx Thailand create unusually shaped football fields for disadvantaged youth

AP Thai.jpgCJ Worx Thailand brings this feel good spot about how AP Thailand is helping disadvantaged youth in Thailand's poorer districts.

The Unusual Football Field is an unorthodox football field that redefines the boundaries of the traditional rectangular field. This project is the brainchild of AP Thailand, a highly renowned real estate developer, in collaboration with CJ Worx. The concept originated from an idea called "Think Space," with the goal to transform a small and irregularly-shaped field into a practical football field that still allows fair play between teams. The idea questions the limits of space in order to illustrate our brand's belief that "Space can change one's life."

VIEW THE CONCEPT
The Unusual Football Field was developed in Khlong Toei community, a highly populated area in Bangkok which is believed to have no usable space left. However, in reality, there are numerous asymmetrical spaces scattered across this district.
 
AP Thailand decided to design a field for playing football, which is the most favorable sport in Thailand, in order to promote relationships among the people in the community. This unusual football field has proven that designing outside boundaries can help foster creativity used to develop these useful spaces.

We hope that other communities will adapt this idea to change their own irregular space into an area for organizing various activities, under the concept that "Any abnormal space can achieve the highest benefit."

Credits -
Executive Creative Director: Saharath Sawadatikom
Creative Director: Thanasorn Janekankit
Art Directors: Nittaya Chananukul, Saharath Sawadatikom
Copywriters: Rattasak Mututanondh, Thanasorn Janekankit
Project Manager: Nutcha Mauthorn
Production House: Meour

2 Comments

choti said:

creative and simply useful

Gorph Park said:

Great Campaign For Better Social! :)

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.