Ad Council awarded Outstanding Commercial Emmy for ‘Love Has No Labels’ via R/GA, NYC

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EMMYS-NORTHAM-LAW.jpgThe Ad Council in the US has taken out the Outstanding Commercial Emmy for its campaign ‘Love Has No Labels’ via agency R/GA, New York.

The campaign competed against work from Snickers, Gatorade, Honda and Google for the top prize.

The campaign, led by ECD Chris Northam and chief creative officer Nick Law (pictured), challenged Americans to open their eyes to its bias and prejudice and work to stop it in themselves, their families and their colleagues.

While the vast majority of Americans consider themselves unprejudiced, many unintentionally make snap judgments about people based on what they see – whether it’s race, age, gender, religion, sexuality, or disability.

LOVE-has-no-labels.jpgThis may be a significant reason many people in the U.S. report they feel discriminated against. Subconscious prejudice, called “implicit bias”, has profound implications for how people view and interact with others who are different. It can hinder a person’s ability to find a job, secure a loan, rent an apartment, or get a fair trial, perpetuating disparities in American society.