September 2016 Archives

alvin lim sml.jpgCheil Greater China has appointed Alvin Lim as Executive Creative Director and Stewart Szeto as Business Leader, both at Cheil China Shanghai.

Born and raised in Singapore, Lim (pictured left) is equipped with multi-cultural background and rich creative experience. His works have won awards in a line of top global advertising festivals including one gold and two silvers at Cannes Lions. He was also invited to be a jury member at Cannes for Print in 2014. Lim's creative leadership and talent is set to fuel up Cheil China's creative competitiveness in Shanghai, the region full of challenges. Prior to joining Cheil, Lim served as ECD at Grey Beijing.
Mark McDonald Pooja Gosain.jpgDigitasLBi has elevated Mark McDonald, Pooja Gosain and Sabah Iqbal to Head of Creative, Senior Creative Director and Head of Account Management respectively.
In their new roles McDonald (pictured left) and Iqbal will continue to report into Prithviraj Banerjee, Head of Agency, as they will take on larger responsibilities to partner him in managing respective business units in the region. Gosain (pictured right) will continue to report to McDonald.
My Style, My Cushion Music Video.jpgLeading Korean skincare and beauty brand innisfree, recently launched its first ever music video, to promote a new customization offering for their range of Cushion compact products.

 The "My Style, My Cushion" music video, created by Isobar Malaysia, features five popular Malaysian YouTubers and fashion influencers. The five were chosen by Isobar along with innisfree Malaysia and its PR team based on their distinct styles and personalities.

Photo 2 Mr. Quentin Yeong presented the students' award briefing to the students.jpgHK4As program "Ad Week 2016" took place yesterday to arouse students' interest and enthusiasm towards advertising and encourage them to join the industry. There were over 1000 students on the program, connecting and communicating with advertising talents.
Haywards.jpgThe best discoveries are happy accidents. When Benjamin Hayward, the great-grandson of Sir Anthony Hayward, after whom the brand is named, wrote to SABMiller India requesting an internship, little did he know what he would uncover.

Arnab Mitra.jpgLIQVD Asia has won the digital mandate for Stylam Industries Ltd, Panchkula-based leading manufacturer and exporter of high pressure laminates, exterior cladding and exterior flooring.

The mandate for LIQVD Asia is to manage social media marketing, content production, digital advertising, reputation management, search engine optimisation and website design for the brand. LIQVD Asia will work towards Stylam Industries Ltd's positioning as a pioneer in the industry through enhancing relationships with existing and new consumers.

Arnab Mitra, Managing Director, LIQVD Asia (pictured) said, "Stylam mandate is a further testament of our capabilities. After a well-established international footprint, Stylam now wishes to closely associate with the Indian market. We look forward to partnering it on this journey."
Andrea Conyard and Jaqui Lim.jpgHavas Group has announced the appointment of its flagship agencies Havas Singapore and Havas Media Singapore as the creative and media agency for Singapore Management University (SMU).

SMU is a premier university in Asia and is internationally recognised for its world class research 10,000 undergraduate, postgraduate, executive and professional, full and part time students.

Havas Singapore will lead the creative strategy, planning and execution while Havas Media will manage media planning and buying.
Neville Medhora.jpgRage Communications India, has been awarded the digital business of Wallace Pharma's OTC vitamins. Branded VitBits, the chewable multi-vitamin jelly is aimed at children.

Rage Communications has been mandated with creating the entire online marketing ecosystem for VitBits! beginning with an intuitive website followed by a social media presence that will sustain marketing efforts. These efforts will be further fortified with media campaigns and online sales via established players like Amazon. Rage will also work on building and sustaining the VitBits! website's organic search performance with search engine optimization.
FAVATANDY.jpgThe Advertising Club of New York, the industry's leading professional organization representing the vision and mission of the global advertising, marketing, media and tech communities, has today announced that Pete Favat (left), chief creative officer of Deutsch North America has been named the 2017 chairman of the International ANDY Awards.

The exclusive jury list has also been announced including from Asia, ·       Elvis Chau, partner, executive creative director, Anomaly, Shanghai, Naoki Ito, chief creative officer, founder, PARTY, Tokyo and Senthil Kumar, chief creative officer, JWT India, Bengaluru.

Says Gina Grillo, president and CEO, The AD Club of New York and International ANDY Awards on Favat's appointment as chairman: "Pete is a creative visionary and his energy is contagious. We're excited to have him lead the global jury. His love for advertising is evident as he's constantly pushing the boundaries of what's possible."
X1D-black-angle-5000px.jpgCamera manufacturer Hasselblad has appointed Reuter Communications to manage its digital communications and PR in China, Hong Kong and Macau.

Reuter Communications will be developing a comprehensive strategy to position and raise awareness of Hasselblad as the leader in the professional and 'prosumer' camera market. Its scope of work will include managing Hasselblad's digital and social media communications, influencer outreach program, media and public relations, and brand alliances and events.  The agency's offices in Shanghai and Hong Kong will be working on the account.
Dentsu Aegis Network Press Shot-002.jpgDentsu Aegis Network has launched the Dentsu Aegis Network Global Data Innovation Centre - the network's first-ever R&D centre of its kind.
Supported by the Singapore Economic Development Board (EDB), the Singapore-based centre will develop and produce innovative applications and serve as a hub for data scientists and technology talent for the entire network globally. It also seeks to drive Dentsu Aegis Network's leadership in data excellence and power the exponential growth in digital media expenditure driven by mobile, video and programmatic advertising.

Panellists from left to right: Nick Waters, Asia Pacific CEO, Dentsu Aegis Network, Kelvin Wong, Assistant Managing Director, Singapore Economic Development Board, Sam Ahmed, Senior Vice President - Marketing, Asia Pacific, Mastercard, Janice Chan, Senior Digital Marketing Director, Starwood Asia Pacific, Arvind Sethumadhavan, Chief Innovation Officer, Asia Pacific, Dentsu Aegis Network, David Williams, Chairman and CEO, Merkle.
2-thumb-400x400-205011-thumb-400x400-225229.jpgAt this year's Clio Awards Asia scored an impressive 10 Gold statues overall, however at the Clio Awards presentation, that has just concluded in New York, none were upgraded to Grand Clio Status.

Colenso BBDO/Proximity New Zealand was the only agency from Asia Pacific to be upgraded from a Gold statue to a Grand Clio. Their Grand Clio was in the Out of Home category for the highly praised DB Breweries' "Brewtroleum".

A total of 11 Grand Clios were announced and presented on stage during the event at the American Museum of Natural History in New York, hosted by Nick Offerman and Megan Mullally.

Andrew Chu: Postcard from Bangkok

Andrew Chu.jpgGREYnJ United Bangkok's Executive Creative Director Andrew Chu (pictured) reflects on the man on the street and consumers.

Vendor: 650 Baht
Buyer: No, 350 Baht
Vendor: 350?! Cannot la. I lose money. Good price for you, 600.
Buyer: 600 too expensive. 400 ok?
Vendor: 400 no profit sir. Ok 550. Very good price.
Buyer: Come on, 450 then? Good price.
Vendor: Give me 50 more. I take care my family. Good for you, good for me. 500 Baht mister. I happy, you happy.
Buyer: ...

Emily Mok & Tan Yuan Ling.jpgMcCann Health Singapore is celebrating, following two of its young creatives winning the prestigious Young Spikes 2016 Integrated competition.

Emily Mok (pictured left) and Tan Yuan Ling (right) are recent additions to the McCann Health family, having successfully completed the Agency's internship programme. Both junior designers, they outperformed teams from across the region in an exciting two-day challenge that took place during the Spikes Asia Festival last week.
Worldreader.jpgWorldreader, a global nonprofit on a mission to create a world where everyone is a reader, in collaboration with Pearson, the world's learning company, and Project Literacy, a convened movement to end global illiteracy by 2030, has partnered with Happy Creative Services to communicate its new campaign in India called "" Apart from building startup brands from scratch, Happy is known for behavioral change projects such as Team Swachh and Team Swachh Action Kit. Their months of communication and creative strategy for is now ready for roll out.

Toouchable Ink.jpgendacidsale.jpgTonight at The PlayStation Theater in New York City, the winners of the first ever D&AD Impact Awards were announced in front a crowd of business leaders, campaigners, philanthropists and awarded advertising and design practitioners from around the world.

20 brands and companies were awarded a D&AD Impact White Pencil, the premier accolade for creative projects that have benefited society as well as a business' bottom line.

J. Walter Thompson Bangkok, Ogilvy & Mather Mumbai, PHD India and BBDO India all collected 1 White Pencil each.

J. Walter Thompson Bangkok also added 2 Graphite Pencils to their night. Cheil Hong Kong also picked up two Graphite Pencils. TBWA\India, Dentsu Tokyo and J. Walter Thompson India all picked up 1 Graphite Pencil each.
LEO1.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Leo Zhang, executive creative director, BBH China.

It's a big week for Bestadsontv. I definitely believe some pieces of this week will win the lions however I won't wager the same as Gary Lineker.

Winner: Audi "The comeback". Brilliantly powerful storytelling. The most ferocious monster experiences the ups and downs in his modern life and gains his glory back with Audi Piloted Driving. It tells me again that a great character settings naturally leads to a great story. READ MORE...
Asics.jpgJKD Collective, a creative studio based in Tokyo, has produced a new global campaign for Asics Tiger. The campaign features the brand's new material for shoes, "Chameleoid Mesh Fabric." The music video and print advertisement were created for the global campaign in collaboration with Beacon Communications Japan.


Nick Cummins: A case for a good case study

NickCummins_479 (1).jpgBy Nick Cummins, creative partner, The Royals Sydney and Melbourne

Going into the judging at Spikes Asia this year, I was concerned that national styles would play a big part in the judges' decisions. I was lucky enough to be on Kentaro Kimora's Digital and mobile panel along with judges from China, Singapore, Indonesia, South Korea and the Philippines. So we all had the potential to be drawn to very different styles of humour, insights and solutions. But that wasn't the case.

Although the work we judged - which started as a list of over 500 entries - was very diverse in tonality and levels of craft, the judges were very consistent in their views. Another thing that was very consistent over the four days of judging apart from the humidity, was how everyone entering these kinds of festivals ends up building the same style of case study.

There is a formula for a reason, I hear you cry. And yes, there are probably a few things that are important to keep doing but the problem is everything ends up looking like this.

The great thing about judging awards like this is you get to hang out with incredible people from our industry, from all different parts of the region and the world. We really are an amazingly smart, insightful, creative and funny bunch of individuals.
Carlos Camacho.jpgWith news breaking yesterday of his replacement at MullenLowe Vietnam, Campaign Brief Asia can reveal that Carlos Camacho is to join J Walter Thompson Shanghai as one of the agency's three Executive Creative Directors.

Camacho has been with MullenLowe in Vietnam in the ECD role since early 2014, after joining from Lowe SSP3 Colombia.

Campaign Brief Asia spoke to J Walter Thompson China Chairman and North Asia CCO, Norman Tan, at the recent Ad Stars Festival in August and he said he was excited about the appointment. Tan said Camacho would join their two existing Shanghai ECDs and would work across international and some local accounts.

"I'm very happy that Carlos is joining us," said Tan. "I know him very well from my days at Lowe China and respect the work that he has been able to create at Lowe in Vietnam. As well as being a nice guy, Carlos is a very passionate creative and he has done great work on large accounts."

Camacho takes up the role October 10th.
Creative Rankings_2016_TopCDs.jpgAn important part of the Campaign Brief Asia Creative Rankings each year is our listing of the Asia's Top 20 award winning creative leaders - The people who have created the environment that creates the award winning work.

On top this year is Dentsu Tokyo ECD Yuya Furukawa, who was also #1 in our last Creative Rankings.

At #2 is Eugene Cheong Chief Creative Officer at Ogilvy & Mather Asia Pacific, Singapore. Cheong moves up from his previous #16 position.

Chris Kyme: Postcard from Hong Kong

Chris Kyme_April2016.jpgChris Kyme reminisces about a time when Asian Advertising had Balls in his latest Postcard from Hong Kong.

As I write I've just heard the sad news of the passing of Michael Ball. And with that a light is dimmed on the final memories of a bygone era which, at its peak, gave us budding creative hopefuls something to strive for that went beyond just knocking up a few scam ads to stick in the shows. 

When I arrived in Hong Kong (too long ago for me to wish to mention suffice to say that Milli Vanilli had not yet been found out and Fatal Attraction was a movie and nothing to do with Hillary Clinton and Donald Trump), fresh faced off the plane I started asking around 'who were the hottest creative agencies in town?' and apart from at that time O&M and Leo Burnett (who I had just joined) it was unanimous - The Ball Partnership.
Milka.jpgMilka, the world's most tender melting chocolate, launches in China with an integrated national campaign positioned under the brand's global 'Tenderness is inside' platform.

The campaign - which includes film, digital and social activations, VR executions and an exclusive partnership with Alibaba - launches Milka in China for the first time and marks Mondelēz International's first major foray into China's chocolate market. Unlike its existing exposure with small imported volumes of Cadbury and Toblerone, the launch sees Mondelēz now produce 12 Milka products in China using milk imported from the Alps, with further special editions planned for holidays.

AP Thai.jpgCJ Worx Thailand brings this feel good spot about how AP Thailand is helping disadvantaged youth in Thailand's poorer districts.

The Unusual Football Field is an unorthodox football field that redefines the boundaries of the traditional rectangular field. This project is the brainchild of AP Thailand, a highly renowned real estate developer, in collaboration with CJ Worx. The concept originated from an idea called "Think Space," with the goal to transform a small and irregularly-shaped field into a practical football field that still allows fair play between teams. The idea questions the limits of space in order to illustrate our brand's belief that "Space can change one's life."

Aquafina.jpgOne of the most common actions people normally take against one another is judgement.

In order to launch Aquafina VitZaa in Thailand, PepsiCo presents 'Judge the Cover', a web film by minteracton Bangkok.

Globe Telecom.jpgEach of us are born to create. With this new campaign, from Jimenezbasic Philippines for Globe Telecom, they remind us of this innate power we possess and enable us to harness it further.

FindDoc-logo.jpgFindDoc, Hong Kong's first comprehensive medical professional platform, has officially appointed The Hoffman Agency for PR duties, following a competitive multi-agency pitch. The Agency will roll out its PR strategy and stakeholder engagement campaigns with a signature Hoffman style of storytelling, centered on establishing the company as a leader within the healthcare space.
Mahatma Gandhi.jpgKhadi, the greatest symbol of defiance in India's freedom movement was born from a handicraft that was hand-woven and hand-spun by villagers across the country. On India's 70th Independence Day, Turtle, the fashion brand with a conscience which has a Khadi line of fashionable menswear pays tribute to the thread that strung together India's freedom. These three 8ftX5ft string art canvases created by JWT Kolkata beautifully capture an iconic picture of freedom connected by nearly 9000 nails holding together over 20 kms of hand-spun thread. These canvases were exhibited in major shopping malls across India and have become permanent displays in Turtle stores.
Disney Junior.jpgOver one weekend, Disney Junior brought a little magic to a busy bus stop in Asia. Watch what happens when Grand Visual Singapore turn an ordinary day into an extraordinary one for some unsuspecting families!

Japan Railway CO.jpgJapan Railway Company, the biggest railway company in Japan, has food courts within their station buildings everywhere. As they seek new ways to expand on their service for consumers, Beacon/Leo Burnett Tokyo created a new food service that help consumers understand their nutrition needs and plan their meals accordingly for a healthier lifestyle. With positive response from consumers coupled with strong sales increase over last year, this service is now being rolled out nationally.

Dixcy Scott.jpgDixcy Textiles, one of the youngest and fastest growing brands in the innerwear category has rolled out its new advertising campaign. With the biggest entertainer in Bollywood endorsing its brand, the TVC features Salman Khan. The humorous ad highlights Dixcy Scott's fit and quality. The film has been conceptualised by Ogilvy Advertising India for Dixcy Scott, a largely popular men's innerwear brand. This is the first campaign for Dixcy Scott after Ogilvy won the account without a pitch process early this year. Salman Khan is seen in a new light in this campaign, as Dixcy Scott moves away from action oriented campaigns of the past.

Biotherm.jpgIn collaboration with Publicis Worldwide's 133SH, Biotherm launched its new Evermoist CC Cushion, the first skincare-level CC cushion that overturns the traditional "makeup contributes to skin dehydration" perception. To communicate Biotherm's brand spirit "live more" and the product's key benefit - hydration, 133SH developed a two-month digital campaign named "Miss Glow Hunt" and featured Eddie Peng to engage with its young, energetic, confident, and daring target audiences.

University.jpgThe lead up to attending University in Thailand is somewhat challenging and not easy for Thai high school students. They have thousands of questions about life at University, which Google might not be able to answer. In this spot by minteraction Bangkok, RSU use this as an opportunity to talk with its potential students and explain that University is not just a place to provide academic results. In fact it is the place that gives students the opportunity to live their lives with real experiences.

Adrian McNamara sml.jpgMullenLowe Vietnam has appointed Adrian McNamara as Executive Creative Director based out of Ho Chi Minh City.  He replaces Carlos Camacho, who resigned two months ago, to join one of China's top networks.

McNamara (pictured left) is an industry veteran who joins MullenLowe Vietnam from OgilvyOne Vietnam where he was responsible for the creation of integrated and digital engagement campaigns for major clients Kimberly Clark, Nestlé and Unilever Vietnam.

McNamara drove the OgilvyOne creative team to achieve new business wins including ACB Bank, Samsung and Tourism Vietnam. In 2015, McNamara helped OgilvyOne to become a global winner of the Cannes Chimera Initiative, in partnership with the Bill & Melinda Gates Foundation. McNamara has worked across various categories including FMCG, telecommunications, insurance and banking.
Campaign Brief Asia_Creative Rankings_2016_Agency top 20_edited-1.jpgFor the fourth time in a row Dentsu Inc Tokyo has topped the Campaign Brief Asia Creative Rankings.

The Japanese powerhouse did not score as many Ranking Points as in previous years, yet they still sit at the top of the rankings chart by a comfortable margin. In total Dentsu Tokyo amassed 2370 points from creative wins at the top global and regional award shows.

Only 15 Ranking points separate the next three agencies. Ogilvy & Mather Singapore had a great year at D&AD and One Show and moved up 14 places to #2 overall with 1135 points.

In #3 position, just 10 points behind Ogilvy & Mather Singapore, is McCann Worldgroup Mumbai. The agency is one of Asia's most consistent performers in our Campaign Brief Asia Creative Rankings having also placed #3 last Creative Rankings.
Creative Ranking_Network Table.jpgOgilvy & Mather has reclaimed their top network position in the Campaign Brief Asia 2016 Creative Rankings. Over the past three Creative Rankings Dentsu have come out on top, however this year they have dropped down to #3 Network with both Ogilvy & Mather (#1) and BBDO (#2) above them. Hakuhodo is the #4 highest ranking network with McCann Worldgroup at #5.

Ogilvy & Mather's #1 Network Ranking is due to award-winning performances from 11 of their offices over the July 2015 to July 2016 award show calendar.

Leading the way for the network is Ogilvy & Mather Singapore who put in a great performance to move up from #16 agency overall in our previous Creative Rankings to #2 agency overall in Asia this year. The agency scored 1135 Ranking Points, with only Dentsu Tokyo sitting above them.
BLACK PAN.jpgBar-B-Q Plaza's Gold Pan has been the restaurant's signature and at the centre of many consumers' moments for almost 30 years. On 19 September, they revealed a revolutionary change - a stylish and improved black pan.

Within a day, it was already the #3 most trending topic on Twitter TH, and social media channels are being flooded with positive comments, reviews and shares. The revelation of the Bar-B-Q Plaza's Black Pan has integrated into pop culture as consumers generated their own parody and compared the Black Pan's launch as big as Apple's new phone.

Michael-Ball.jpgThe advertising industry throughout the Asia-Pacific region will be truly saddened to hear of the passing of Michael Ball, the former chairman of The Ball Partnership (since morphed into WCRS, Euro, and now Havas), who passed away last night, aged 81.

Ball was single-minded and described by some as a 'let's kick 'em in the guts' character. Also he was key to the establishment of the Asian ad industry, picking and cultivating the best creative talent, and forming a formidable partnership with Neil French. Those who worked for him went on to do great things in their own right -- that much alone is testament to his stature. The Ball Partnership Singapore set the standard for creativity in Asia.

Good friend and former colleague Jim Aitchison, author of Cutting Edge Advertising, summed up Ball's contribution to the industry in both Asia and Australia back in 2003.
IncomeMgmnt.jpgIncome along with their creative agency BBH Singapore have launched a social initiative campaign for a community development program - Back to School - getting famous Singaporeans and calling the public to get their school kit back on.

The campaign for #IncomeOrangeAid, launched last Thursday, has already garnered thousands of shares, with citizens and prominent members of the public supporting the cause by posting pictures of either themselves in their old school uniforms or their old alma mater photographs.
Benjamin Miyagi Lee.jpgDDB Group Singapore has hired Benjamin Lee, a.k.a Mr Miyagi as Creative Director of Social Media, a newly-created role in Tribal Worldwide.

This signposts a step up in offering the most exciting social content to serve its key clients such as Unilever, McDonald's, DBS, StarHub, SilkAir, Ministry of Communications and Information, and Ministry of National Development, to name a few.

A prolific writer and 'media-neutral' content creator, Lee (pictured left) has written and co-written original local content and theater productions. In the last 15 years, he has helped pen over 150 award-winning blockbuster plays like Kumar: Stands Up For Singapore, Happy Ever Laughter and Great World Cabaret: Let's Bobo Cha Cha. Lee also hosts a regular radio show on Power98 FM's "Own time, own target".

"Tribal has a big support team and I've worked with them previously on ad-hoc works. I like that it is very local, very real and also a bit siao (crazy) in pushing social media content that really works. This is a dream playground for a creative like me to do great work," said Lee.
Nissan 1.jpgNissan has partnered with TBWA\Hakuhodo Japan to launch their latest online video, promoting the NV350 Caravan. The film is dedicated to the level of master-craftsmanship demonstrated by the professionals of Japan, and showcases how Nissan supports these agile, dexterous and talented individuals who represent the backbone of Japanese artistry.

Chief_ProfilePic.jpgBMW Japan Corp has appointed J. Walter Thompson Japan to develop the brand's strategy and creative work for Japan.
BMW Japan Corp. is a wholly-owned subsidiary of the world's leading premium car manufacturer, BMW AG, which is celebrating its 100th anniversary this year. BMW Japan was established in 1981 as the first 100%-owned subsidiary of the German car maker in Japan. Since then BMW Japan has led the import car business, setting benchmarks in product, service and customer care initiatives.
"We are extremely honored and thrilled to be able to work on such a powerful brand like BMW.  We are strongly determined to further strengthen the value of BMW by working closely together with the client as one team," said J. Walter Thompson's Managing Director Hironobu 'Chief' Kitajima (pictured above).
Life Pump by Cheil Worldwide_1.jpgCheil Worldwide South Korea and Caribbean Bay, a water park in Korea, launched a revolutionary hands-on CPR (Cardiopulmonary resuscitation) training campaign to help prevent accidents related to water activities.
Titled 'Life Pump', Cheil Worldwide created a new CPR training tool by combining a CPR manikin with an air pump in order to encourage people to practice CPR while filling up the pool tube with air at the same time.
McDowells.jpgMcDowell's No.1 Soda celebrates the bonds of true friendship in a unique and soul stirring video with MS Dhoni (Mahi) and his childhood friends (yaars), who have come together for the first time to show the world their No. 1 Yaari that has transcended through the years.

The trio from Ranchi, have been together through thick and thin, and never resist celebrating their asli yaari at every opportunity they receive. Mahi and his friends have seen each other through all the hardships and successes and have always stood by each other's side.

Lu Jue and Hon Tat.jpgAs part of the strategic growth plan for the region, Tribal Worldwide has appointed two leading consultants to be part of its 50-strong technology team, based in Singapore. Lu Jue, will lead the User Experience (UX) Practice as Head of User Experience while Ong Hon Tat will lead the Mobile Practice as Head of Mobile Solutions.

The appointments come on the back of the launch of Equator - a global centre of excellence for creative technology and innovation, operated by Tribal Worldwide's Singapore office, for the DDB Worldwide network and its clients. Jue and Hon Tat will be part of the new Equator team that will provide consultancy for both regional and global clients.
Vijeeth Shetty.jpgLIQVD Asia has appointed Vijeeth Shetty as President- Business & Services. In his new role, Shetty will oversee expansion of agency's growth plans with respect to the Indian market. He will be based out of agency's Mumbai office and report to Rashmi Putcha, Co-Founder & Director, LIQVD Asia.

Putcha said, "I am elated to welcome Vijeeth on board. He has won many accolades and brings with him the right kind of experience. He is exactly the kind of talent we have been looking for to take the brands we work with to the next level."

On his appointment Shetty (pictured) said, "I am delighted to be part of one of the fastest growing Digital shops in Asia. It's a very exciting phase here at LIQVD Asia, having won good amount of new business in the recent past and some big campaigns lined-up. The timing for me couldn't have been better and I look forward to delivering great work and also to help win lot of awards in the process for our clients."
KFC Virtual Gallery.jpgOgilvy K1ND recently helped KFC launch its very first WeChat-based Virtual Reality Charity Gallery in a campaign aimed at raising awareness about autism.
Featuring KFC ambassador Chris Lee, the cutting-edge VR gallery was built using StoryBuilder, a proprietary tool developed by Ogilvy K1ND that brings together the power of social and virtual reality. With the help of VR glasses or 360◦ panoramic video, the WeChat-embedded H5 immerses visitors within a virtual reality world featuring an exhibition by Bi Changyu, a gifted young artist suffering from autism, as well as works of art from World of Art Brut Culture (WABC), an NGO dedicated to using the power of art to transform the lives of people suffering from mental disabilities. Visitors can use the platform to donate directly to help fight autism as well as also inviting their friends to enjoy the experience. The H5's Friends Hall of Fame meanwhile provides a compelling social element, providing users with a virtual reality view of all of their friends who have visited.
Uber 1.jpgUber, the smartphone app that connects riders with drivers at the push of a button has released its first brand campaign in India - Move Forward. The campaign is inspired by stories we've heard from our riders and drivers and demonstrates the way in which Uber has empowered Indians across strata of society. The spectrum of influence Uber has had ranges from the everyday commute to life changing opportunities like helping drivers educate their kids.

Female Foundry.jpgDentsu Aegis Network has announced the call to enter its Female Foundry Accelerator Programme - an initiative to mentor, develop and fund female led start-ups that embody innovation, diversity, social sustainability and tech leadership, following closely after the announcement earlier this year.

All female-founded businesses with a focus on tech based in South or Southeast Asia are invited to sign up, with entries open until October 7. They must have a sustainable long-term business plan and have already secured seed funding. Interested participants who meet the requirements can register for the programme here.
Benetton.jpgOne Faith' is a heartwarming film that gently shows you a mirror, a mirror that gives us a reality check. The three minute film harnesses cricket for its fostered unity to shift the perspective on communal prejudices in India. With the #UnitedByPlay hashtag trending on the no. 1 spot in India on Twitter on Independence Day and the video going 'viral' in just 10 hours, it was clear that the brand's message tugged at many a heartstrings.


Advertising: A Singapore Sling lifts the haze

Screen Shot 2016-09-25 at 8.31.01 PM.pngA regular blog by Damon Stapleton, chief creative officer of DDB New Zealand

"You could certainly save money by inviting people to your wedding in an email, but not many people would show up." - Rory Sutherland

I was not designed for the clinical beauty of Singapore. It has the humidity of a Bikram Yoga Studio inside a Turkish Bath House. I have hair that is the opposite of short. Subsequently, whenever I go there I feel like I have a dead octopus on my head.

I am perfectly designed for the temperature you feel at the base of a lone pine tree on the Tundra in the Arctic Circle. So, the relentless moisture of Singapore creates or adds to the fog in my head.

As it turned out, it would be the place that cleared it too.

In advertising, there is a lot of noise. It is easy to start looking at the wrong things.

The great fashion photographer Norman Parkinson once said the purpose of fashion is to change. In many ways, advertising is not that different. We are always looking at what is changing or what is new. Anybody remember Vine or Foursquare? Vine was launched in 2012. Four years ago, it was the biggest thing ever. I was in many meetings about vaguely doing something with it. Remember how it was going to change the advertising world. Anybody remember having conversations a couple of years ago about how all ads in the future would be 10 or 15 seconds long because that would work better on social media platforms? Anybody notice how the latest Kenzo ad Spike Jonze just shot is 3 minutes long. Boy, we talk a lot of shit in this business.

Ron Samuel.jpgRon Samuel was Campaign Brief's roving reporter around the Spikes Asia Festival of Creativity, held in Singapore late last week. Samuel, a regular contributor, outlines his highlights from the main stage.

When I attended the first Spikes Asia in Singapore the talks and discussions were based on fairly broad topics. I remember the legendary Australian author, Bryce Courtney, throwing himself on the floor and rolling around as he pleaded with the audience to aim higher than the materialistic goals we all share. It was an impressive performance for an eighty year old and certainly held everyone's attention. Sir Martin Sorell, from WPP, headed a discussion on the future of advertising and turned out to be quite accurate in his predications, unlike the Chief Marketing Officer of Nokia (remember them), who probably should have paid more attention to Sir Martin.

In contrast this year was all about the details, how things worked, what worked best and most refreshingly what didn't. The best presentations were the ones where the client and agency took the stage together and were brutally honest.
SpikesLegendary_1.jpgSpikesLegendary_16.jpgThe annual Campaign Brief Asia, Sweet Shop, Song Zu, Fin Design+Effects, Arcade, and Tiger Beer Legendary party kicked off this week's Spikes Asia Festival of Creativity.

It was a fun night in Gem Bar (and on the streets outside) with around 400 Spikes Asia delegates and friends joining us until the wee hours of the morning. This is the 4th year that we have held the party at Gem Bar and again it proved to be a legendary night.

Special thanks to Song Zu, The Sweet Shop, Fin Design+Effects, Arcade, Tiger Beer and the great guys at Gem Bar.

See you all next year!
Spikes-Asia-2016.jpgBBDO at Spikes.jpgThe final day of Spikes Asia culminated in a ceremony last night in Singapore to celebrate the winners of the annual Spikes Asia Awards. The industry gathered to honour the best regional work.

Network of the Year was presented to BBDO with Y&R coming second and Leo Burnett in third place.

Colenso BBDO, Auckland received the Agency of the Year award while sister shop Clemenger BBDO Melbourne came second and Dentsu Inc., Tokyo placed third.

The Independent Agency of the Year was awarded to Party, Tokyo. Second place to Fred & Farid Shanghai and third to Enjin, Tokyo.

Finch, Australia received the Spikes Palm Award, honouring the most awarded production company in the eligible sections. Second came Guilty Content, Australia and third, Revolver/Will O'Rourke, Australia.
Dentsu president and CEO Tadashi Ishii.jpgDentsu Japan president and CEO Tadashi Ishii has released a statement addressing the overbilling allegations and irregular transactions that have come to light over the past few days.

In his statement Ishii admits that there are 633 suspicious transactions with 111 clients affected. The amount involved is around US$2.28 million. On 14 occasions fees were charged while no placement had been made was found. The time frame is from November 2012 to present. The issue first came to light with a subsidiary of Dentsu's Japan operations facing allegations of overcharging Toyota, one of Dentsu Japan's long standing accounts.

This is the statement in full:

"This is an issue confined to Dentsu in Japan. We are taking this matter extremely seriously and investigating the issue to fully understand the facts. All clients who may have been impacted have been communicated with already.

Pat Anderson + Will Winter-Irving: Spikes Day 3

2E7C028B-6F73-4852-9B33-6EFEDE011BF3 (1).jpgPat Anderson and Will Winter-Irving from R/GA Sydney have won Gold in the Digital category of the Young Spikes competition. Here they give a rundown of last day.

We write our final blog, a broken shell of a team (in other words Will made Pat get very drunk last night). Special shout-out to our new friend Tino Chai - he's the singer that kept us entertained while we downed 5 litres of cheap beer. You can check his music on Facebook... it's magical.

Team Ricci's Spikes Asia Diary: Day Two

image1 (1).jpgRay Ali (right) and Nicole Hetherington (left) from WiTH Collective are a team known as "Ricci" competing in the Integrated category of the Young Spikes competition. Here they give a rundown of their first day.
After a long afternoon of working we were fortunate enough to crack our brief early with the simple yet original idea of combining the Whopper and the Big Mac for good. We then chucked it in virtual reality, threw in some QR codes and gave ourselves firm handshakes and solid pats on the back. After that, all that was left to do was to celebrate Spikes style by going to a venue that was clearly over capacity, doubling up on complimentary drinks and sweating profusely as we tried to network by awkwardly laughing at other people's conversations.

The next day we dusted off the cobwebs from the night before, put the finishing touches on our work and handed our presentations in. We then hit up a few talks from Havas, PHD and others learning promptly that the future is AI, cognitive targeting, creative algorithms and that fearing SkyNet will only make it angry.

Pat Anderson + Will Winter-Irving: Spikes Day 1

Will-&-Pat (1).jpgPat Anderson (left) and Will Winter-Irving (right) from R/GA Sydney are competing in the Digital category of the Young Spikes competition. Here they give a rundown of their first day.

We both touched down in Singapore a few days before Spikes and the first thing that struck us (and worried us) was how very different the two of us are as travelers. Will's a happy-go-lucky kind of guy - happy to try new things and down more than a few beers. He won't leave the hotel without his camera or enough cash to get absolutely smashed. Pat, on the other hand, is constantly on guard from Dengue Fever carrying mosquitos and terrified by the prospect of actually experiencing anything other than the comfort of Sydney (and their healthcare system). He won't leave the hotel without the phone number of the nearest hospital, a bottle of full strength mosquito repellent, plus a nifty little fan that sprays a neurotoxin designed to ward of mosquitos for double the protection.
image005.jpgGlobal agency Wunderman has appointed Rajnish Suneja as its client services director for Wunderman Singapore to further the agency's growth ambitions in the region.

With over 20 years of experience managing multiple marquee brands across India and Singapore, Suneja will play a key role in boosting Wunderman Singapore's business growth and will be tasked with developing new and existing client relationships, fostering agency talent and championing creative excellence at the agency. Suneja will report to group managing director of Wunderman Singapore, Neeraj Sundarajoo.

Prior to joining Wunderman, Suneja served as the group regional business director at BBDO where he was instrumental in both business growth and creative success for brands including HP, Aviva, FedEx and Bosch. Before that, he has also helped build successful campaigns for clients such as American Express and IBM during his tenure at OgilvyOne.
Jim Sun.jpgGlobal retail and brand consultancy FITCH has announced the appointment of Jim Sun (pictured) to its Shanghai office.

A talent with experience across design and project management, Sun joins FITCH from Dyson where, as retail design manager - China, he created and delivered arresting 3D, 2D and digital concepts for flagship stores, retail spaces, launch events, and multimedia programs. With more than 10 years of high profile experience in the design industry, he has contributed to the success of brands such as Porsche, Jaguar, Ford, Mercedes Benz, BMW, TAG Heuer, Nike and Lufthansa.

Reporting to Nikki Lin, general manager of FITCH China, Sun will work alongside the APAC executive creative director to direct the creative team in China, and to orchestrate projects in the Greater China region.
Lu Jue and Hon Tat 2.jpgAs part of the strategic growth plan for the region, Tribal Worldwide Singapore has appointed two leading consultants to be part of its 50-strong technology team, based in Singapore. Lu Jue (left), will lead the User Experience (UX) Practice as head of user experience while Ong Hon Tat (right) will lead the Mobile Practice as head of mobile solutions.

The appointments come on the back of the launch of Equator - a global centre of excellence for creative technology and innovation, operated by Tribal Worldwide's Singapore office, for the DDB Worldwide network and its clients. Jue and Hon Tat will be part of the new Equator team that will provide consultancy for both regional and global clients.

Jue joins Tribal from SapientNitro, where she spent six years leading Omni-channel user experience design, and mobile strategy. After honing her skills at SapientNitro's mobile centre of excellence in Atlanta, U.S., she moved to Singapore to grow the experience design offering in Asia Pacific. Prior to this Jue spent five years in Motorola's Consumer Experience Design Centre in Chicago where she led the team to launch several feature smartphones across North America and Asia.
Screen Shot 2016-08-04 at 10.45.01 AM.jpgPioneering producer and creative evangelist Peter Grasse, who launched Dictionary Films in Tokyo this year, will be featured as a speaker at Spikes Asia for both the Young Creative Academy and the Inspiration Stage.
With a long standing history of supporting innovation and creative leadership, Grasse will be discussing The Priceless Points of Production following his successful engagement at this year's Cannes Lions, where he turned entrenched ideas on their heads. Grasse pushed the envelope on the culture of creative control, showing how true production value comes without a price-tag.
"In recent years, 'Achievement in Production' has evolved as a new category in many Film Craft award juries. Initially it was an award for making something of scale on a limited budget. Later it became about scale regardless of the budget. Yet we're still missing the point. The reason why great work shines is hard to put a finger on. Yet capturing that nebulous, buoyant energy on film is a producer's greatest achievement. How this energy is protected and accessed will be central to this talk," said Grasse.
JAB_BBH.jpgAfter being involved with the BBH network for nearly 20 years, including 5 years in his latest stint in Singapore, current ECD Scott McClelland is to return to his native Australia at the start of 2017. Joakim Borgström, better known as Jab, joins from BBH London, where he is Group Creative Director.

Prior to BBH, Borgström (left) held a number of leadership roles, including Creative Director/Director of Innovation at Goodby Silverstein & Partners, San Francisco, Creative Director at Wieden+Kennedy, Amsterdam, Creative Director and Partner at DoubleYou, Barcelona. Borgström is a rare mix of Swedish and Argentinean, speaks five languages and has worked in four countries to date. He has worked on brands as diverse as Nike, Audi, Electronic Arts, Coca-Cola, Google, Doritos, Barclays, Heineken, Chevrolet and on recent award-winning campaigns at BBH for Mentos, The Guardian and Samsung.

Luke Hawkins Spikes Asia Diary: Day Three

DayThreePic (1).jpgClemenger BBDO Sydney creative director Luke Hawkins is in Singapore sitting on the Film, Print & Publishing, Print & Outdoor Craft jury at Spikes Asia. Here's his report on Day Three of the judging.

For those who read my diary yesterday, you'll know I awarded Miwako Hosokawa this year's Grand Prix for nicest human. What I forgot to mention was it was in fact very close race with Damon Stapleton coming in a close second. There's no doubt he's a very, very nice human but there's one thing that trumps his niceness. Something worthy of its own Grand Prix. So I'd like to formally award this year's Grand Prix for most lustrous hair to Mr Damon Stapleton.

That award was just one of many determined in our final day of judging. The day when we all gather round the table and get stuck into some great discussions about the work, what moves out of the shortlists and into the metal, what truly defines a category and what sets new standards in excellence. It's intense but a lot of fun and the part I enjoy the most.

Team Ricci's Spikes Asia Diary: Day One

image3 (1).jpgRay Ali (left) and Nicole Hetherington (right) from WiTH Collective are a team known as "Ricci" competing in the Integrated category of the Young Spikes competition. Here they give a rundown of their first day.

After a flight full of highs and lows we touched down in sunny Singapore, and proceed to hit the town for a night out with the locals... who go hard for a Tuesday...

Bright and early the next morning we rocked up to Spikes for registration with our lunches packed and our shoes tied tight. We then met our rivals from 13 different countries across Asia and got briefed for the 24hr competition.
Thailand 2016 Creative Rankings.jpgOne of the star agencies of this year's Campaign Brief Asia Creative Rankings is BBDO Bangkok. The agency had a stellar year at award shows over the past 12 months and was a winner of Campaign Brief Asia's 2016 Thailand Creative Agency of the Year award by a large margin.

In total BBDO Bangkok scored 1000 Creative Ranking points across AdFest, Ad Stars, Cannes Lions, One Show, London International Awards (LIA) and Spikes Asia. Their best performances were at AdFest (300pts), Ad Stars (190pts) and One Show (180pts). As one of Asia's most awarded this year BBDO Bangkok is ranked very high in the Top 10 of our Campaign Brief Asia Creative Rankings Table. It's a massive improvement on last ranking's #7 Thailand ranking for BBDO Bangkok. In the last rankings they placed behind O&M Bangkok, Lowe, Leo Burnett, Creative Juice, McCann and J Walter Thompson with just 115 points.
Doerte300dpi (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Doerte Spengler-Ahrens, chief creative officer at Jung von Matt/Elbe in Hamburg, Germany.

Winner: Adidas. After all the TV ads to celebrate the handicapped sportsmen, running with one foot I must say this is a very honest one because it mirrors the thoughts of the viewer. It focuses on the word "odd" which is exactly what people think when they see handicapped people performing as athletes. The TV spot turns around the meaning of the word "odd" and disarms it. As a result you feel odd finding running with one leg, odd. So it not only motivates the handicapped to keep on performing but also the regular sportsmen to stop finding it odd. READ MORE...
Spikes Asia Legendary Party invite_lores.jpgThe creative community at the Spikes Asia Festival currently underway in Singapore is invited to our annual party TONIGHT at Gem Bar in Chinatown (the "gutter bar" of Spikes Asia).

The party is hosted by Song Zu, The Sweet Shop, Fin Design+Effects, Arcade, Tiger Beer and Campaign Brief Asia... and, once again it's going to be legendary!

From 8pm tonight, September 21st at Gem Bar in Ann Siang Hill, Chinatown.

Luke Hawkins Spikes Asia Diary: Day Two

DayTwo1.jpgClemenger BBDO Sydney creative director Luke Hawkins is in Singapore sitting on the Film, Print & Publishing, Print & Outdoor Craft jury at Spikes Asia. Here's his report on Day Two of the judging.

Last night all the jurors got together for the welcome dinner here at the Mandarin Oriental. The place was packed with people from all over the region and it was a great chance to meet jurors from other categories and get to know those I am judging with a little better. They're a great bunch comprising of our president Tony Granger (Global CCO - Y&R Global), Damon Stapleton (CCO - DDB NZ), Satit Jantawiwat (CCO - JWT Bangkok), Troy Lim (ECD - Publicis Singapore), Jody Xiong (CCO - And Creative Lab China), Spencer Wong (Creative Chairman - McCann Hong Kong) and last but not least Miwako Hosokawa (CD - Dentsu Tokyo) who wins this year's Grand Prix for nicest human.
Malaysia Creative Rankings 2016.jpgBBDO Proximity Malaysia's dominant performance at the top global and Asia Pacific regional award shows over the past 12 months has has seen the agency easily top our Country Creative Rankings for Malaysia. The agency was a clear #1 in Malaysia in terms of award show wins, and as such is a very worthy winner of Campaign Brief Asia's 2016 Malaysia Creative Agency of the Year title.

BBDO Proximity Malaysia amassed 840 Creative Ranking points over the past 12 months from award wins at London International Awards (LIA), AWARD, Ad Stars and Spikes Asia. Their great performance at London International Awards in October last year contributed more than half their points tally, with their KFC print campaign picking up multiple awards.
Til Holmann.jpgFormer Grey Group Asia-Pacific creative director Till Hohmann is joining Servicplan in Germany as Managing Director Creation at Serviceplan Campaign. Alongside Managing Director Consulting Florian Strauss, he will be responsible for clients such as BMW Motorsport, Consorsbank, Dainese, HiPP, LEGO, WMF and Rolf Benz.

After nine years in various agencies of the WPP Group, where he accumulated vast creative leadership experience in growth regions such as MENA (Middle East and North Africa), APAC (Asia Pacific), as well as globally, Hohmann (left) has joined Europe's biggest owner-managed agency group, based in Munich.

His last position was with Grey Group, based in Singapore, as vice-president and executive creative director on the huge GlaxoSmithKline business across the Asia Pacific region, a role he first took up in July 2013. He resigned in July this year.
Ellen Hou (1).jpgDentsu Aegis Network has appointed Ellen Hou as CEO of Carat China. Based in Shanghai, Hou will report directly to Phil Teeman, Group Managing Director, Dentsu Aegis Network China.
As CEO of Carat China, Hou will be responsible for achieving business growth by driving innovation across the company and its clients. An award winning strategist with over 18 years' experience, Hou will continue to elevate the delivery of convergent communication solutions for Carat's extensive portfolio consisting of leading Chinese and global advertisers.
Phil Teeman, Group Managing Director of Dentsu Aegis Network China, said, "We are really delighted that Ellen has decided to join Dentsu Aegis Network. She is an exceptional talent with a proven track record of redefining brands in the complex China marketplace. With her breadth of expertise, she is the ideal leader to accelerate Carat's position."
David Haddad 2 (1).jpgUM Sydney general manager David Haddad is being promoted to a significant position in Asia Pacific, with his appointment to be the new managing director of IPG Mediabrands Singapore. Haddad replaces Pat Lim, CEO of IPG Mediabrands Singapore, who has decided to look for new career opportunities after effecting a transition period with Haddad.  
Ross Raeburn, CEO of UM Australia, said Haddad's promotion was a well-deserved opportunity.

Says Raeburn: "We have discussed this move with Dave for quite some time. We are very enthusiastic about his ascendency to the Mediabrands' Singapore leadership role as he is a highly respected, popular client and agency-team leader."
DC1_3961 (1).jpgCannes Lions has today announced the distribution of donations raised through its ground-breaking award for outstanding creative work that shatters gender stereotypes, Glass Lion: the Lion for Change.

This year's submissions were from 38 countries and featured work that confronted gender-based prejudice and inequality. The proceeds from the 155 entries into the Glass Lion at this year's Cannes Lions International Festival of Creativity have been shared between ten gender equality-focussed charities from across the world: UN Women, Equality Now, Pro Mujer, Global Fund for Women, Gender and Development Network, Geena Davis Institute, Men Engage, Women for Women, Clinton Foundation and UN Women National Committee of the UK.

Live at the Festival, attendees picked their favourite charity from the selected 10 and made donations using an activation platform delivered in partnership with in/PACT. Donations will support a range of causes, including:

Pro Mujer is committed to empowering women in Latin America.

Says Lynne Patterson, co-founder, Pro Mujer: "The generous contributions of Cannes Lions attendees will provide essential health services and training, supporting women to break free from the cycle of poverty."

Luke Hawkins Spikes Asia Diary: Day One

Luke_Hawkins.jpgClemenger BBDO Sydney creative director Luke Hawkins is in Singapore sitting on the Film, Print & Publishing, Print & Outdoor Craft jury at Spikes Asia. Here's his report on Day One of the judging.

I arrived in Singapore last night to a city buzzing with Formula One fever. After an eventful journey to the hotel involving several road blocks and having to navigate my way on foot through a huge underground carpark using google maps with one bar of signal strength, I managed to catch the last half hour of the race from my balcony. An experience which can be best summed up as loud, fast and pretty fucking awesome.
Ogilvy Singapore_CBA Rankings.jpgOgilvy & Mather Singapore is Campaign Brief Asia's 2016 Singapore Creative Agency of the Year after topping our Country Creative Ranking table for Singapore.

Full coverage of the 2016 Campaign Brief Creative Rankings will be released later this week at the Spikes Asia Festival of Creativity, to be held at the Suntec Convention Centre, in Singapore. To get a FREE downloadable pdf of the full rankings sent to you just register here.

Ogilvy & Mather was a clear #1 in Singapore following our annual calculation of Asia's performance at the top award shows on a global and regional basis. The agency has bounced back to it's best performance over recent years amassing a total of 1135 Creative Ranking points.

This also places Ogilvy & Mather Singapore firmly in the Top 10 in our Asia-wide Campaign Brief Creative Rankings Table.
img_0296.jpgAn older piece taken from the archives of damonsbrain - a blog written by Damon Stapleton, chief creative officer of DDB New Zealand

"There is no bad whiskey. There are only some whiskeys that aren't as good as others." - Raymond Chandler

What is a creative department? It is kind of a stupid name. A bit like art regiment or idea navy. Actually, I quite like idea navy.

It is an amazing place to work. In a split second, somebody can put two and two together and all of a sudden you are staring at a beautiful idea. To get paid to come up with ideas is a great way to make a living. And there are days, that are so special, they stay with you for life. Those are the days when the invisible becomes visible. When the idea in your head is standing in front of you.
TBWA-LOGO-CHANGE.jpgThe Whybin\TBWA name is no more, at least in Sydney and Auckland, but it appears the web administrator in Melbourne, where Whybin\TBWA started as Whybin Dery Barnes back in 1992, has yet to catch up.

The logo has changed on the Sydney and Auckland web pages, but Melbourne has yet to do so. Perhaps it's due to the latter's lingering respect for their founder, who departed the group in April?

An official announcement of the name change has yet to come through, although Campaign Brief suspects it's something they don't really want to make a big fuss about.
Adidas Odds.jpgTaproot Dentsu Mumbai has launched the the second 'Odds' film in their new Adidas campaign. 'Odds' is a pair of shoes for the same foot. The initiative emerged from a simple idea of giving para-athletes, primarily blade runners, a pair of the same side footwear they need, rather than the generic pair that is sold to consumers.
CB Asia Creative Rankings.jpgThe 2016 Campaign Brief Asia Creative Rankings will be released next week at this year's Spikes Asia Festival in Singapore. Look for our special edition of Campaign Brief available free at the Festival.

The Creative Rankings will also be available as a downloadable 24 page pdf. Make sure you don't miss out on this - Register FREE for the Campaign Brief Asia Daily News Email and a link will be sent to you for the free download.

REGISTER FREE HERE NOW (It takes just 30 seconds to register).
CCA_Metal.jpgWhen creatives win Gold, Silver or Bronze at award shows, they usually say that we've won a "metal". So inspired by this, Kinetic Singapore re-imagined this year's Creative Circle Awards call for entries as a "metal" celebration. It's a playful, tongue-in-cheek take on the traditional award show. Kinetic have likened the CCA to a Metal Fest, the latter being a celebration of heavy metal music.

Under the name "MetalFest", this year's CCA is a playful celebration of the advertising industry's fanatic relationship with awards, or metals. Drawing heavily on heavy metal's visual style, tone and manner, the communications campaign for MetalFest plays up creatives' obsession with collecting metals and their hardcore dedication to producing metal-worthy work.
Jeremy Craigen 2.jpgIt's been a year since Jeremy Craigen took on the Global CCO role at Innocean Worldwide and since then he's notched up four million air miles while recruiting leaders for key offices. With two senior hires soon to be announced, Campaign Brief Asia caught up with Craigen at the recent Ad Stars Festival in Busan, South Korea and asked him to reflect on the past 12 months.

What have you achieved since you joined Innocean Worldwide last August?
In the past year, I've been everywhere. I've been four times to Sydney, I've been to Seoul at least 14 times, Los Angeles a dozen times, Frankfurt 20 times, and we've just opened an office in Berlin.

Every hire I've made has had an effect on the next person. I hired Eric Springer in Huntington Beach, followed by Richard Muntz in Berlin. Now I've got two very exciting hires to announce over the next month or two. That's taken time. But I'm in this for the long-term - it's not a quick fix.

Record number of entries to Spikes Asia Festival

SpikesAsia_Entries.jpgEntries to the Asia-Pacific Spikes Asia Festival of Creativity have reached a record-breaking 5,132 entries from 23 countries. Entries into Healthcare have seen a significant 72% increase, with Design (40%) and Direct (34%) also experiencing an upturn. Two new categories, Digital Craft and Music have been added this year.

"Creativity in Asia Pacific continues to excel globally with 3 of the top 10 most awarded countries at this year's Cannes Lions coming from the region. The growth in entries is reflective of the fantastic work coming from this creative community and Spikes Asia is a platform for this work to be celebrated", says Terry Savage, Chairman of Lions Festivals. "This increase demonstrates just how important the region is becoming in the global creative communications sphere", he added.

Prior to the Festival, which takes place from 21 - 23 September at Suntec, Singapore, 98 industry experts will convene to judge the work and award the most creative with the Spikes accolade across 20 categories.
WiTHacq.jpgAustralia: Dentsu Aegis Network has acquired digital experience agency, WiTH Collective, adding extensive scale and capability to the group in Australia in the areas of utilising data and customer relationship management (CRM) in providing creative services.

Founded in 2010 and based in Sydney, WiTH Collective is one of the leading and most awarded digital experience agencies in the country, with a list of blue chip clients and a team of 75.  Similar to Dentsu Aegis, WiTH Collective's broad range of services are focused on the intersection of technology, creativity and data.

Following the acquisition, WiTH Collective will retain its own branding and founders Justin (above, left) and Dominique Hind (above, centre) will remain in their current roles of CEO and COO respectively, reporting to Dentsu Aegis Network ANZ CEO, Simon Ryan.
Old Spice_VonMiller.jpgMVP of Super Bowl 50 and Broncos linebacker Von Miller is the new Old Spice guy in this campaign via Wieden + Kennedy, Portland.

Cristal (1).jpgCristal has announced the first jury presidents for the 16th edition of Cristal Festival, held this year December 14-17th in Courchevel, France.

Donald Chestnut, global chief creative officer, SapientNitro, USA has been named president of Digital, Mobile and Online Video. Toby Hack, chief executive officer of PHD International, UK will lead Media. Josy Paul, chairman and chief creative officer of BBDO India will head the Film, Film Craft and Radio jury and Ramsey Naja, chief creative officer of J. Walter Thompson MEA, Lebanon will head the Integrated, Press, Outdoor and Design jury.

The deadline for entries is October 31.


LIA entry system closes this Friday, September 16

LIA Logo.jpgThe LIA entry system is due to close this Friday, September 16 at 11:59pm EST.

LIA must close the entry system to prepare for judging. If you are a new entrant, there is time to register and enter your work for LIA 2016. If you have already entered, you can still input newly released work.

Keep in mind that your work can fit into several media and/or categories. LIA's easy-to-use clone and copy credits features allows entrants to seamlessly create entries across multiple categories and media.

All work submitted must be broadcast, published or released in a commercial environment with client approval. All companies and/or individuals involved in the creative process are eligible to enter.

All entry enquiries to Christina at LIA.


Dentsu Singapore teams with Marigold Peel Fresh

Marigold Peelfresh Logo.jpgDentsu Singapore has picked up the Malaysia Dairy Industries Pte Ltd's Marigold Peel Fresh account.
Marigold Peel Fresh is a home-grown product and is Singapore's Number 1 pasteurised juice. It is also the first beverage brand that champions healthier beverage choices; a No Sugar Added range of pasteurized juice was introduced in 2005, in line with the Health Promotion Board's healthier choice initiatives.
Demonstrating the innovation behind the brand, Marigold Peel Fresh created the healthy Powerberries and Powerveggies Juice Drink, and introduced novel flavours like yuzu (Japanese grapefruit) and momo (Japanese white peach).
Channel V_BBH_2.jpgBBH India has released its latest work for Channel V India via a 360-degree approach encompassing TVCs, DTH & digital. The campaign supersedes Channel V's latest rebranding initiative to become a 24 hour all music channel, with curated content that not only sounds good but also looks good. Delivering an unparalleled visual experience is Channel V's sole focus point. Hence the programming has been designed to ensure only good looking music videos with minimal graphics makes it to viewer's screens.

To highlight the Channel's distinctive proposition, BBH India came up with the risqué positioning - "Channel V. The Shallowest Place on TV".

mccy.jpgThe Singapore Ministry of Culture, Community and Youth (MCCY) has reappointed incumbent Ogilvy & Mather Singapore as it's digital agency of record following a competitive pitch.
The MCCY's vision is building a more cohesive and vibrant society in Singapore, and to deepen Singaporeans' sense of identity and belonging.

Chris Kyme: Postcard from Hong Kong

Chris Kyme_April2016.jpgIn Hong Kong Advertising, life is many things says Chris Kyme in his latest Postcard from Hong Kong.

Many years ago there was a slogan used for the Hong Kong Tourism Board which said 'City of Life'. Now I've always felt that this was an apt summary of this amazing city, which is not only vibrant and bustling at all hours, but is also such a diverse and fascinating blend of different lifestyles and cultures.

Life moves on however, and since then, Hong Kong has abandoned its tagline to adopt newer ones more relevant to its tourism strategy of recent years. Such as 'City of baby formula' and 'City of lots of jewellery shops'.
AP_PIC (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Al Patton, SVP, executive creative director at 22squared, Atlanta.

Winner: Under Armour: Prince of 1000 Enemies. This one takes the prize on the sheer badassness of it. Cam Newton charging through the forest, literally through the trees, as his mom reads an excerpt from Richard Adams' Watership Down. Very cool that nowhere in the spot did we see a football field, or a stadium tunnel, yet somehow this still felt like Cam's world. Also cool that the VO is pulled from a book about rabbits. READ MORE...
omniwomen panel discussion.jpg"Be The Best That You Can Be", an Omniwomen event was held today to inspire and celebrate female staff across the Omnicom network in Greater China. The mission of Omniwomen is to serve as a catalyst for increasing the influence and number of women leaders throughout the Omnicom network.

The Omniwomen China event was hosted by Joanne Lao, CEO of TBWA Greater China, together with Serge Dumont, Vice Chairman Omnicom Group, Chairman Omnicom Asia Pacific and Janet Riccio, Executive Vice President at Omnicom Group and Dean of Omnicom University.
Charles Cadell McCann_2016.jpgMcCann Worldgroup Singapore has undergone a restructure and today unveiled a new fully-integrated agency organization uniting the capabilities of McCann and MRM//McCann.

Nick Handel, who has been managing director of MRM//McCann Singapore, now also becomes CEO of McCann in the new integrated operation, heading an expanded leadership team. Rob Doswell, who has held the twin roles of McCann Singapore CEO and regional managing director of Craft, McCann Worldgroup's global production and adaptation unit, will now focus exclusively on Craft's expanding APAC business.
Matt Scotton_IPG.jpgMatt Scotton is to take up the regional chief strategy officer role at IPG Mediabrands, based in Singapore. He is moving from the network's Australian office and takes over from Natalie Pidgeon who moves into a part-time role.

Scotton (left) previously held the position as National Strategy Director for UM working with some of Australia's most well-known brands namely LION, Coca-Cola, Optus, Virgin Mobile, NSW Government, LEGO, Johnson and Johnson, ING Direct, News Limited and H&M. Prior to joining Mediabrands, Scotton was a Communications Director at Naked Communications. Scotton worked across creative and media teams, developing holistic brand strategies. His work for the Art Series Hotels 'Steal Banksie' campaign won a Gold Cannes Lion.
Rain Design_Production1.jpgTBWA\HAKUHODO Japan was invited to create a kimono design for Takashimaya, one of the largest and most prestigious department store chains in Japan, for their special summer collection.
The team designed kimonos inspired by the beauty of nature and its resonance with Japanese culture. Since ancient times, the Japanese have always appreciated the simple sight of falling droplets of sparkling rain, with its beauty described in countless songs, poems and works of art.

ZenithLogo.jpgGlobal advertising expenditure will grow 4.4% this year to reach US$539bn, ahead of the 4.1% previously forecast in June, according to Zenith's new Advertising Expenditure Forecasts, published today. Advertising expenditure will then expand by 4.5% in 2017 and 4.6% in 2018 - up from the previous growth forecasts for both years, which were 4.3% and 4.4% respectively. By 2018 global advertising expenditure will total US$589bn, US$4bn more than forecast in June.

Mobile advertising taking over from desktop even faster than expected
In June Zenith forecast that mobile advertising would overtake desktop in 2017. It still expects that to happen, but it has upgraded its forecasts for mobile growth for this year (from 46% to 48%) and next year (from 29% to 33%), and now expect mobile ad spend to exceed desktop by US$8bn in 2017, up from the US$2bn it predicted in June. By 2018 Zenith expects mobile to account for 60% of all internet advertising, up from its previous forecast of 58%.
Image 1 - behind the scenes of Heineken ULC TVC ft. Jose Mourinho & Guy Ritchie (under embargo until 13.09.2016) (1).jpgHeineken has unveiled a new UEFA Champions League TV commercial, called 'Prep Talk'. The film features two time UEFA Champions League winning manager, Jose Mourinho, and was shot by award-winning director, Guy Ritchie through Publicis Italy.

The commercial is part of Heineken's 'Champion the Match' campaign and the launch coincides with the new 2016/17 UEFA season. The TVC sees Mourinho deliver a passionate and motivational address to fans across the globe. He challenges them to prepare for match night, no matter where they are in the world and no matter what time zone they are in.

Dharmesh Shah.jpgMumbai-based digital marketing communications agency LIQVD ASIA has appointed Dharmesh Shah as its National Creative Director. Shah's last stint was with FCB Ulka, where he spent close to 14 years with the agency.

After joining FCB Ulka Mumbai in 2002 Shah (pictured) was later promoted to Creative Group Head in 2006. In 2011, he moved to FCB Ulka Bangalore as Senior Creative Director and took on the creative responsibilities of the Bengaluru branch.

Commenting on the appointment, Arnab Mitra, Managing Director, LIQVD ASIA said:  "I am delighted to welcome Dharmesh on board. Dharmesh has an exceptional and widespread understanding of the creative process and has a genuine yearning to take on larger responsibilities and challenges. He is just the kind of talent that will take LIQVD ASIA's creative product to the next level. "
Juhi Kalia.jpgJuhi Kalia was locked up for days in a room filled with clients but she never gave up hope. The location was the Ritz-Carlton hotel in Bali and the occasion was the 2016 Clio Awards judging where Kalia was joining the Brand Innovation and Integrated jury panel. Bucking the usual trend, this year Clio had invited some of the world's top clients to join the jury. Following the judging Campaign Brief Asia sat down with the Kalia, Head of Creative Shop, India and Indonesia at Facebook, to talk about the experience and her work life after agencies.
Juhi Kalia left the ECD role at J Walter Thompson Singapore and joined Facebook in May this year as Head of Creative Shop, India and Indonesia. She is one of the exodus of experienced creative directors to turn their backs on the traditional agency model for the world's largest social media network.

Her role at Facebook is to help brands and agencies in India and Indonesia, understand how to create the most original, impactful work on Facebook and Instagram.

"It's also to show these brands what's possible when you creatively combine mainstream advertising basics like insights, ideas and storytelling with data, technology, behavior on our platform and the social and mobile environment, said Kalia. "There is so much to love, so much to get excited about and so much to learn because it's dynamic and constantly evolving. So if you thrive on curiosity and change then this is a dream job."
mt expo 2015.jpgLife is electric.jpgClio has announced the metal winners for this year's 2016 Clio Awards with Asia putting in a creditable performance picking up 10 Gold, 10 Silver and 12 Bronze awards overall.

The Dentsu Network leads with 5 Golds - 3 from Dentsu Japan and two from their Singapore office.

4 other Japanese agencies won Gold - iyamadesign inc. Japan, Hakuhodo Inc Japan, Drill Japan and Watts of Tokyo

TBWA Thailand were also Gold winners.

Select Gold winners will be elevated to Grands and presented on stage during the event on September 28th at the American Museum of Natural History in New York, hosted by Nick Offerman and Megan Mullally. Grand winners will not be announced until the night of the event.

Civilzation Group.jpgCivilization Shanghai recently celebrated their 4th anniversary with a company trip to Chiang Mai, Thailand.

Co-Founder and Resident Film Director Andrew Lok told Campaign Brief Asia they had come a long way since they established in 2012. In the beginning, they were an agency of four people.

"We rented a table in a friend's production house in the early winter of 2012," said Lok. "Our first project was to help create a 133-page PowerPoint presentation for PepsiCo, which they used to pitch for the Shanghai Disneyland account. Thank goodness they won."
Marco Polo.jpgCathay Pacific has launched a series of short films, created and produced in collaboration with Eight Partnership, about its Marco Polo Club members. Telling the personal stories of three members, the films are a companion to a series of books profiling more than 15 of the global airline's Marco Polo Club members.

MF Fine Cut.jpgWMF is a 160-year-old German brand known for making knives with superior precision cutting ability. But in the hurly burly of a department store, with a plethora of similar looking products, how could WMF stand out?

Instead of shouting louder than the rest, TBWA Singapore chose a  medium no one else had considered - gift wrapping paper. They created unique, ultrathin gift wrapping that brought to life WMF's precision cutting capabilities on various food items.
Cinemalaya.jpgPhilippine commercial cinema is notorious for recycled plots, topical storylines, and never-ending sequels.

To promote the 2016 Cinemalaya Philippine Independent Film Festival, Leo Burnett Manila created something new.

Ganesha-poster.jpgIt's that time of the year when devotees from all walks of life go out of their way to please Lord Ganesha. Be it via performing a simple aarti at one's home or paying visits to divine destinations across cities, each year the devotees come up novel ways to pay obeisance to the Lord of good luck and prosperity. A similar gesture has been fulfilled by Birla White Wall Care Putty in association with LinEngage, the experiential marketing arm of MullenLowe Lintas Group.
Together, the two have created 'BW Ganapati' - an Android app that works using augmented reality. When the user opens the app and points it towards the Ganapati image in the poster, the Ganapati 'comes alive' and can be seen in 3D. The Ganapati is accompanied by an aarti in Marathi and flowers are showered on the idol. The user gets a feeling as if he is performing the aarti of Lord Ganesha.
Highlighting the uniqueness of the initiative, Raman Minhas, Group Creative Director - LinEngage said, "This simple and endearing idea shows how even a routine practice can be turned into an engaging experience by tapping the right technology at the right touchpoint. We hope the experience is leveraged in a big way by people from all walks of life."
MIRACLE-MATTRESS-SPOT (1).jpgMiracle Mattress store in San Antonio, Texas has created a commercial for its '9/11 Sale' for the September 11th fifteen year anniversary. It is horrific beyond words. Here it is, along with analysis by US media analyst Mark Dice.

Mike Bonanno, Miracle Mattress's owner released a statement yesterday saying his store is being closed indefinitely due to the overwhelming backlash it has received after airing the spot.

EMMYS-NORTHAM-LAW.jpgThe Ad Council in the US has taken out the Outstanding Commercial Emmy for its campaign 'Love Has No Labels' via agency R/GA, New York.

The campaign competed against work from Snickers, Gatorade, Honda and Google for the top prize.

The campaign, led by ECD Chris Northam and chief creative officer Nick Law (pictured), challenged Americans to open their eyes to its bias and prejudice and work to stop it in themselves, their families and their colleagues.

While the vast majority of Americans consider themselves unprejudiced, many unintentionally make snap judgments about people based on what they see - whether it's race, age, gender, religion, sexuality, or disability.

You can't be right but you can be interesting

be-interesting-e1439624143432 (1).jpgAn older piece taken from the archives of damonsbrain - a blog written by Damon Stapleton, chief creative officer of DDB New Zealand

"You must try harder. It is not easy to become sane." ― George Orwell, 1984

There seems to be a belief that we are about to find an answer in our business. Our industry is looking for certainty even perhaps comfort. There is a tendency to hold onto the latest technology or system like it is some sort of panacea for all our ills. This is something that happens in an uncertain world. It is natural to crave certainty. Certainty and creativity however are not a great mix.

So I thought with the help of a Tinder, Tesla and a 15 year old physics genius I would try to demonstrate my belief in embracing uncertainty.
Adidas_odds1.jpgAdidas_odds2.jpgadidas in India has launched a unique footwear initiative, tailored for the needs of para-athletes.

'Odds' is a pair of shoes for the same foot. The initiative emerged from a simple insightful idea from Taproot Dentsu India of giving para-athletes, primarily blade runners, a pair of the same side footwear they need, rather than the generic pair that is sold to consumers. It is an ode to all athletes in the world who choose to run against the odds.  

The campaign is led by an inspiring film featuring Major DP Singh, India's first blade runner with Kabir Bedi lending his voice for the cause. The film captures the Major's life and his passion for running.

MalcolmWild.jpgMalcolm Wild is joining POSSIBLE APAC, part of the WPP Network, as Chief Technology Officer based out of their regional HQ in Singapore.  

Wild (left) was formally the CTO for Razorfish EMEA and Managing Director (APAC) for ecommerce system integrator Sceneric, which was acquired by Publicis. Wild brings a wealth of experience delivering creative technology solutions to regional and global clients.

"I am delighted to be joining POSSIBLE.  The team already have a great reputation for creative innovation in digital marketing and now is the right time to expand our regional technology delivery capabilities to be the dominant force in the market" said Wild.
Lost Dogs.jpgAustralia: The warmer weather is finally here, which means it's the busiest time for The Lost Dogs' Home. With litters of new puppies and kittens arriving every week, GPY&R Melbourne has worked with The Lost Dogs' Home to create an integrated campaign, highlighting the various ways adopting a pet will transform your life.
Says Jake Barrow, creative director, GPY&R Melbourne: "We wanted to show the love animals at the Lost Dogs' Home have for their trainers, and the love they could give to your family, by simply capturing the very moment when someone they love walks into the room and hopefully their lives."

Apple iPhone 7 launch.jpgM&C Saatchi Mobile tells you what @Apple's iPhone7 Spoiler Tweet Didn't Tell You.

Let's go beyond a summary of the new iPhone 7 features and look at something that Apple does just as creatively as phones: live streaming.

Apple's live streamed product launch reeled in tremendous amounts of activity on social media and generated a considerable amount of excitement through various digital channels. The viewer adherence as well as the interest in this event was made possible by acute advertising and Apple's very own live streaming technology.

Carat Ad Spend Report (1).jpgAustralia: Carat has published its updated forecasts for worldwide advertising expenditure, showing a positive outlook for the global advertising market in 2016, set to continue in 2017 powered by the ongoing growth of digital.

Based on data received from 59 markets across the Americas, Asia Pacific and EMEA, Carat's latest global forecasts show that advertising spend will reach US$548.2 billion in 2016, accounting for a +4.4% year-on- year growth. The healthy outlook is fueled by a buoyant 2016, marked by high-interest media events including the UEFA EURO championship, the Rio 2016 Olympics and Paralympics, as well as the upcoming US presidential elections.
DSRPTN_LOGO_Black.jpgTBWA\Kuala Lumpur has partnered with Cooler Lumpur, a multidisciplinary festival of ideas, to bring Disruption to the event.

The Kuala Lumpur-centric festival, curated by PopDigital, adopts specific themes each year with the aim to expand the city's cultural horizons, build stronger communities and cultivate creativity and imagination of the people. With over 5,000 attendees each year, the festival brings together a variety of artists, musicians, writers and thinkers.

iris appoints new management team in Seoul

iris seoul_member.jpgiris has appointed a new management team in Seoul, creating a new breed of creative agency for brands looking to take advantage of the growing opportunity in Korea.
iris has made a significant investment in launching the Seoul office with a raft of senior hires.  Working with a mix of global and local experience, the team has already developed creative ideas for clients in Seoul - including the Taste of Black campaign for Guinness.
Dentsu LHS-(L-R) SueAnne, Milan and MunTip.jpgDentsu One-(L-R) SueAnne, MeiYeng.jpgDentsu LHS and Dentsu One have announced three key appointments - for Dentsu LHS, they are Dr. Milan Agnihotri (pictured centre), Chief Catalyst of Brand Planning and Strategy, and Liew Mun Tip (right), Group Brand Director; while Dentsu One welcomes Chia Mei Yeng (bottom right) as Strategic Planning Director.

Commenting on the appointments, Lim Sue-Anne, Chief of Group Insights and Strategy, Dentsu Aegis Network Malaysia (pictured top left and bottom left), said, "As an industry, we are experiencing reverse integration at a scale much wider than when agencies were still offering full-service capability, thanks to the digital revolution. This has prompted us to relook at the strategy of how we manage our client briefs - each individual is unique and brings a wealth of multi-disciplinary experience from various categories and vertical specialty. Beyond industry knowledge, we believe cultural and background diversity is equally important for us to build a formidable planning unit within the Dentsu Aegis Network group. I believe with Milan's unquestionable brand authority, Mun Tip's acute business perspective and Mei Yeng's strong hybrid capability, coupled with the line-up of our existing planners who are already showing great strategic ability in media, digital and data, the Dentsu Aegis Network group planning unit has now moved a few notches higher to deliver the promise of true integration with strategy at the heart of it all."
Shijun Ma.jpgEdelman China has hired Shijun Ma in the newly created position of Shanghai Corporate Reputation senior vice president, effective immediately.

Ma (pictured left) will lead senior counsel to major corporate and healthcare clients in the Shanghai region and reports to Sonny Shen, Shanghai managing director, who was also recently appointed as senior vice president of China.
"Shijun's arrival is a key step in further strengthening our leading corporate and healthcare businesses," said Shen. "He is a true industry veteran with significant domestic and international experience. With his specialist and sector expertise, we will enhance our Corporate Reputation offering for our clients, particularly in the areas of corporate strategy and crisis management."
Ma is no stranger to Edelman, having started his communications career at the agency 14 years ago. Prior to his most recent appointment, Ma served as China senior vice president for Racepoint Global, leading operations and key client services across its two China offices.
Wieden_Kennedy Delhi team.jpgWieden+Kennedy Delhi has announced its new leadership team including the appointment of new joint executive creative directors. Long-time W+K Delhi creative Shuchi Thakur (right) has been appointed as Executive Creative Director and teaming up with him is Molona Wati Longchar (center), who returns to W+K after her latest role as a consultant with visual communications firm Design Stash.

At W+K Shuchi has had a hand in some of the best creative output the office has produced over the years, playing a key role in groundbreaking work for Royal Enfield and Make in India amongst many others. Longchar has worked on brands such as Incredible India, Nokia, Forest Essentials, Royal Enfield and IndiGo Airlines. In addition, she helped set up - an online content portal celebrating the culture and creativity of the north-eastern states of India.
Life is electric.jpgMotoRepellent.jpgThe second round of finalists have been announced for the 2016 Clio Awards in Brand Design, Product Design, Film Technique, PR, Audio and Audio Technique.

Asia has secured a further twenty-four finalists bringing Asia's total to 47.

Japan leads the way with 14 shortlists with Dentsu leading the agency pack with 8, iyamadesign inc. Tokyo and Hakuhodo have two each and Bullett Tokyo and Daikoku Design Institute, the Nippon Design Center, Inc each have one.

India has 3 shortlists, two from McCann Worldgroup and one from Kinetic Wordwide.

Singapore has two both from TBWA. The Philippines also has two, both from TBWA\Santiago Mangada Puno Makati City. Bangkok also has two, one from BBDO and the other from JWT. Hong Kong has one shortlist from Geometry Global.

Maltesers_2.jpgMaltersers_1.jpgMars Chocolate in the United Kingdom is today launching a new series of adverts for the Maltesers brand that champion diversity and disability. The campaign goes to air for the first time on Channel 4 during tonight's 2016 Paralympics Games Opening Ceremony.

The new ads, created by Mars Chocolate and AMV BBDO London, are the latest in the Maltesers 'Look on the Light Side' series and were developed in response to Channel 4's Superhumans Wanted competition. Mars Chocolate UK and creative agency AMV BBDO London won 1 million pounds of the broadcaster's commercial airtime for developing a bold, creative idea which puts disability and diversity at the heart of their campaign.

The series comprises three ad creatives, all inspired by real-life stories from disabled people, celebrating universally awkward situations; from embarrassing moments with new boyfriends to behaving badly at a wedding - where the best thing to do is simply look on the light side of life. In an industry first for the UK, one of the adverts will be aired in silence using just British Sign Language to communicate - and no subtitles will be used.

Cat View.jpgMore than one fifth of this year's shortlisted entrants for the Warc Prize for Asian Strategy hailed from smaller markets including the Philippines, Malaysia, Thailand. Nearly half of the 34 shortlisted entries came from India. This year, Warc received a record number of entries for the Prize.
Represented on this year's list are local brands, including two travel and tourism brands: Diu Tourism's successful awareness-raising campaign through Ogilvy India and Onomichi's memorable Cat Street View initiative through I&S BBDO/BBDO Japan that boosted visits to the city in Hirsohima Prefecture.
Vineet Singh_Mr. Vineet Singh - Client Partner, DigitasLBi.jpgFollowing a multi-agency pitch, DigitasLBi has won the digital mandate for Orient Electric, a market leader in the home electrical solutions industry. Being handled by agency's Delhi office, the mandate involves developing a comprehensive communication strategy for Orient Electric and increasing its digital footprint across channels. The agency rolled out the new communication for the brand on September 1, 2016.

Commenting on the business win Vineet Singh, Client Partner, DigitasLBi (pictured) said, "Orient Electric has always brought smart solutions to its consumers via continued evolution. We at DigitasLBi are extremely excited to become a part of their journey and help augment their vision. Our insights, our proprietary tools and our strategic creative approach will help us enable Orient Electric to further develop an integrated approach towards reaching their consumers in the digital space."
Biswas.jpgDentsu Aegis Network Indonesia has appointed SK Biswas to Chief Operating Officer, finalising its management line up and strengthening leadership in the market.
Biswas (pictured left) joins the business from Havas Media Group, where he held the role of Chief Strategy Officer for APAC and CEO for Indonesia and Thailand. He brings with him over 25 years' experience in the communications industry, 12 years of which in senior leadership positions in emerging markets, managing creative, media and digital agencies.
Harris Thajeb, CEO Dentsu Aegis Network Indonesia, has built up a team of leaders to drive growth in this key market in Asia Pacific, and Biswas completes this leadership team. Other appointments in recent years include Iim Ibrahim, Chief Financial Officer, Masato Onno, Executive Vice President and Deciana Subono, Talent Management Director.
Hawkers.jpgTiger Beer's street food movement is back in a bid to continue its efforts to bring Singaporeans together to preserve our nation's unique street food culture. Following the success of the first phase launched in April this year, BBDO Singapore and Singapore's favourite brew Tiger Beer has embarked on the second phase of the movement to rally Singaporeans to show their appreciation and gratitude to the people behind our iconic local street food culture - our hawkers.

Cadbury creations1.jpgMondelez India Foods Private Limited and Oglivy & Mather Mumbai have launched a new innovation - Cadbury Dairy Milk Marvellous Creations. Exuberating a fun and playful characteristic, this unique chocolate bar surprises consumers with its distinctive form and unpredictable inclusions. Cadbury Dairy Milk Marvellous Creations will be available in two flavours, Jelly Popping Candy and Cookie Nut Crunch, and will be manufactured at the company's new manufacturing facility in Sri City, Andhra Pradesh.

5e8263f86c7ce074c5714ffe2563bd0f.jpgInspired by conversations with design and traditional agencies, Epica has created a Design Grand Prix. The new prize comes as The Epica Awards celebrates its 30th birthday.
The winner will be chosen from one of Epica's four existing design categories: Graphic Design, Publication Design, Packaging Design and Product Design - as well as a new category, Brand Identity.
Says Mark Tungate, Epica editorial director who edits the annual Epica Book of prize-winners: "The design categories have become more and more popular over the years, and it struck us as unfair that none of these entries stood a chance of winning a Grand Prix. Finally, in our 30th year, we've put that right."
James and Allanjit_2.jpgPR agency Red Agency has opened its first international office in Singapore. Red Agency Singapore will focus on PR, social media and content marketing, to drive agile and innovative solutions for clients in the market.

Red Agency is wholly owned by Havas and has taken on the former Havas Worldwide Siren PR operation, the integrated public relations consultancy founded in January 2010 and then acquired by the Havas Group in November 2011.

The move takes advantage of a realignment of talent and capabilities within the Havas Village in Singapore. The agency will look to bring the same success to the market that it has achieved in Australia with an overriding ambition to create campaigns that are 'deliberately shareable', powered by data and insights from the collective might of the Havas Village proposition.
cliolifetime (1).jpgThe Clio Awards has today announced lifetime and honorary winners for the 57th annual show set for September 28 at the American Museum of Natural History in New York City with hosts Nick Offerman and Megan Mullally. Combining the Clio Awards, Clio Fashion & Beauty and Clio Music, the night will bring together leading creatives, marketers, agency heads and high-level executives across advertising, media, music, beauty and fashion to celebrate the year's most innovative work. 
Ted Royer Creative Liasons.jpgResponding to overwhelming demand for the LIA Creative LIAisons program, LIA has decided to sell 50 seats available on a first-come basis.  

The purchase price will include seminars; InnerVation Lab, which is a specially curated program that features, in person, Daymond John and Kevin Harrington from Shark Tank; and dinner and drinks with the LIA Jury and Speakers. 

Creative LIAisons will take place from Tuesday 11th October through Thursday 13th October at Encore/Wynn, Las Vegas.  The cost for this exclusive opportunity to attend Creative LIAisons 2016 is USD $ 2500.00. This does not include airfare or hotel, as these must be booked and paid for by the attendee.  Attendees must be between the ages of 21 and 32.

To view the Creative LIAisons Speakers & Schedule, click here.

To purchase a pass or for more information:
SOS16.jpgAs part of World Suicide Prevention Week, TBWA\Singapore has once again partnered with Samaritans of Singapore (SOS) to continue the Plaster the Silence campaign, which encourages everyone to show their support by wearing a black SOS plaster on their inner wrists.

The plaster acts as a conversation starter, emphasising that the first step to suicide prevention is to get people talking about their feelings and what they're going through.

In 2015, the number of suicides was reported at 409 (the lowest since 2012). However, despite the overall drop in suicide rate, teen suicides are at a 15-year high with more than double the number of cases in 2014. Troubled teens cite mental health issues, academic pressure, and relationship problems at home and in school as sources of stress.

That's why even as this year's campaign continues to reach out to everyone from all walks of life, there is a special emphasis on appealing to the youth.

Erdos.jpgErdos Cashmere Group launched two new brands - Erdos and Erdos 1980 - at the Group's Cashmere Rejuvenate event at 751 D-Park within Beijing Fashion Design Plaza last Thursday. Aimed at followers of the latest fashion trends, Erdos reflects a spirit of independent aesthetics and quality. Erdos 1980, named after the year of the brand's birth, reflects a timeless combination of craft and creation and is perfect for high-end consumers who value quality of life. As Erdos Cashmere Group's brand strategy and communications partner Ogilvy & Mather Beijing helped develop the strategy for their communications plan, while Brand Union, a WPP Group company, designed the brand's new visual identity.
Founded in Inner Mongolia and one of the first major brands to emerge after the start of China's Reform and Opening period in 1979, Erdos Cashmere Group sources unique, natural cashmere to create beautiful finished products. Over the course of more than 30 years, Erdos has become synonymous with luxury cashmere in China. Today, the brand embodies the new "Made in China" spirit and is helping to shape fashion around the world.

VIEW THE VIDEO (in Chinese)
FCB KL Sunsweet.jpgSunsweet Growers, one of the world's largest handlers of dried fruits, has awarded FCB Kuala Lumpur its regional business. This is the first time the U.S. based company has partnered with an agency to create a unified, regionally driven campaign in Asia-Pacific.

"FCB's proposal stood out as one of the best I have received from an agency. Not only did they recognize our unique position as a consumer brand and product, but they also added great insight and value right from the start of the process," said Brad Schuler, Sunsweet Growers' vice president, global marketing & sales.
Anwesh Bose LR.jpgHavas Media Group has promoted Anwesh Bose, current Managing Director, to Chief Executive Officer for Indonesia. Bose (pictured) takes over from SK Biswas, who will leave the group after six years in early October after serving in several regional and country level roles.

A media planning and investment expert with two decades of experience, Bose has a proven track record in integrated marketing. He joined Havas Media at the beginning of 2014 and has previously worked with DDB Mudramax (an Omnicom Group agency) India as Senior Vice President, where he was heading the agency's operations for North & East India and was also serving as the national head of digital. Prior to that, he was the Chief Growth Officer of Dentsu Media in India.
Metal Race.jpgIn a bid to emphasize the importance of durability on top of lightness which has been the key trend of the laptop market in recent years Samsung Electronics planned the "Metal Race" campaign for the Samsung Notebook9 Metal.

Cheil Worldwide's Creative Technology Lab Seoul built a RC Car attached with laptop and embedded with sensors and modules that track the amount of impulse and connected it to a remote controller in the form of IoT. Situations where laptops routinely bump into obstacles were embodied as a track with seven different traps. Cheil conducted several rounds of pre-testing to articulately refine durability test procedures and a real-time impulse calculating system.

ADK.jpgADK Japan has established a new subsidiary called "Absolute one" in the field of marketing and consulting. The company begins services today.

Objectives of establishing a new subsidiary
"Absolute one", an ADK's cloud-based AB test service launched in July 2015, has been supporting clients in attracting customers on-line and increasing sales through improvement of creative works for websites and banners.
PR_HEADSHOT_DSMITH (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is David J Smith, founder of BLOOD UTD, Melbourne, Australia.
I have rewritten this review about ten times because I was trying to say something smart about the Kenzo video beyond: MEGABOSS! EPIC! SHITBALLS GOOD! But I don't really have anything to add to it, besides the obvious fact that it is awesome. So well done to everyone who worked on it. READ MORE...
OPSM 1.jpgProving eyewear doesn't hide us from the world and instead reveals our unique inner style, OPSM has launched a new brand campaign in Australia via Marcel Sydney, that reflects the distinctive style of regular everyday people.

The campaign spotlights Australians who have an innate sense of style and self. These images are married to the voice over of philosopher, author and social activist, Dr Cornel West, whose personal discourse on style adds a spirited tempo to the campaign.

The commercial, directed by The Pool Collective's Simon Harsent, signals an emphasis on OPSM's eyewear to match the Australian eyecare and eyewear brand's already trusted optometry credentials. Harsent is well respected in Asia, having worked extensively in the region over the past 15 years.

Hot Drive.jpgHakuhodo Kettle Tokyo has launched a new "Hot Drive" web film for JMS Auto Parts. JMS is the third biggest auto shop in Japan and in this humorous film they show off the genuine french cuisine that can be cooked in a hot car.

The Last Kitemaker.jpgThe desire to connect comes in many forms, for Pak Shafie it's the desire to see what his Wau sees, to connect with what he has been creating for the last 48 years. With the help of technology, today Pak Shafie will soar as high as the Wau he crafts and see the world as a Wau would. "The Last Kitemaker" was created by Ensemble Worldwide for Maxis Telecommunications, Malaysia.

Tony Harris.jpgBBDO Japan has been appointed by Johnson & Johnson to handle creative duties for the Nicorette brand in Japan. The agency was handed the account without a pitch. BBDO Japan already works on Johnson and Johnson's Body Care and Band Aid brands.

Developed in the late 1970s in Sweden, Nicorette is the pioneering brand of nicotine replacement therapy (NRT) and is today a leading brand with various formats sold globally including gum, lozenges, oral sprays, inhalators, tablets and nasal sprays.

BBDO Japan will be responsible for bringing the brand to life, through integrated campaigns, under the successful global campaign "Do Something Amazing", and to maximise its local impact. Nicorette is distributed by Takeda Pharmaceuticals in Japan.
Missing Look alike.jpgThe Mirror Foundation, in cooperation with BBDO Bangkok, recently launched "The Missing Look-Alike" campaign, defining a new way to help people remember the faces of missing people.

The campaign aids people's recognition of the faces of missing people by using familiar faces and was launched nationwide with the help of numerous Thai celebrities, to demonstrate to people how missing people can be recognized with the help of a familiar face.

"Scientifically, people's brains are wired to more easily to remember new information when it is connected to information that they are already familiar with," said Suthisak Sucharittanonta, Chairman and CCO of BBDO Bangkok, "and this brain miracle is what inspired the campaign." he continued.


The romance and unhappiness of advertising

img_0052-2 (1).jpgAn older piece taken from the archives of damonsbrain - a blog written by Damon Stapleton, chief creative officer of DDB New Zealand

"The moment you doubt whether you can fly, you cease for ever to be able to do it." - J.M Barrie, Peter Pan

If you are not fond of romance and unsubstantiated belief you should probably stop reading now.

This week I have started to notice a wave of articles on how people in advertising are unhappy. I have also recently read an article where Sir John Hegarty said that we as an industry have lost our courage.

Now, every article I read attributes this to less time and how busy we are. They also mention costs being slashed, integrated campaigns and the sheer complexity of advertising today. And I am sure it is all true. And if we go back ten years I bet we would find articles just like it.

However, while I was reading these articles I began to think it might be happening because of something else.

LIA entry system still open; closes mid-Sept

LIA Logo.jpgLIA has had numerous requests for it to keep the entry system open into September from those of still on vacation.

Work will still be accepted with no late fees. If you are a new entrant, there is time to register and enter your work for LIA 2016. If you have already entered, you can still input newly released work.

The Entry System will remain open through mid September.

Keep in mind that your work can fit into several media and/or categories. LIA's easy-to-use clone and copy credits features allows entrants to seamlessly create entries across multiple categories and media.

All work submitted must be broadcast, published or released in a commercial environment with client approval.  All companies and/or individuals involved in the creative process are eligible to enter.

All entry enquiries to Christina at LIA.

JACKIE-STEWART-HEINEKEN.jpgThis weekend at the Italian Grand Prix in Milan, Heineken's $200 million sponsorship of Formula1 is being unveiled with a 90 second TV commercial urging racing fans - and all motorists - that 'When you drive, never drink.'

The commercial, directed by Aussie expat Gary Freedman from The Glue Society, stars three-time Formula 1 champion and road safety campaigner Sir Jackie Stewart at various stages throughout his successful motoring career.

Created by Publicis Italy, the story is a re-creation of Jackie Stewart's life from the mid sixties through the seventies, in which he is seen winning races and enjoying the Formula 1 lifestyle, all the while courteously refusing bottles of Heineken every time they are offered to him.

Screen Shot 2016-09-02 at 9.17.25 am.jpgThis September, Meat & Livestock Australia (MLA) is launching its new Spring Lamb campaign in Australia that positions lamb as the meat that doesn't discriminate. The campaign has been created by The Monkeys, Sydney.

Building on the long established We Love Our Lamb platform, the integrated activity taps into the central role lamb plays in celebrating the face of modern Australia and bringing everyone together, no matter their race, religion, gender, sexual orientation, age or ability.

Meet the stars_IKEA.jpgIKEA_Furniture Impersonator.jpgGo behind the scenes on two different 2017 IKEA catalogue shoots with these two funny insights.

The first is a 2-minute commercial that takes us behind the scenes of the 2017 catalogue photo shoot, and into the minds of the models featured in the iconic catalogue. Meet model's like Man Shaven and others as they share their excitement at the fame being part of the IKEA shot brings.

The second film exposes one of the unknown mysteries of the IKEA catelogue. Little did we know the most essential ingredient to the worldwide catalogue is furniture impersonator Torbjorn Lundberg. As he himself explains, without Torbjorn the catalogue wouldn't exist.

Arun Raman.jpgGrey Group India has appointed Arun Raman as National Planning Head. Based in Mumbai, and reporting to Sunil Lulla, Chairman & Managing Director, Grey Group India, Raman (pictured left) will lead the agency's strategy offerings across India.

Lulla said, "We welcome Arun back. His stellar experience and understanding of brands across numerous branding disciplines is truly remarkable. With the right attitude, mind-set and unique working style, he is undoubtedly one of the best planners we have hired with proven demonstrable impact on our existing and new brands, creativity, businesses and people. We are happy to have him back in the space that he can explore freely to lift our brand's strategy, and provide a whole new identity to our agency and client's products."
Dettol.jpgIn an endeavour to spread awareness around healthy hand washing habits, Dettol has launched its next phase of their nationwide communication initiative 'Dettol Banega Swachh India'. To reiterate its commitment towards bringing in behavioural changes and personal hygiene, Dettol has rolled out a new TVC by McCann Erickson India focussing on real life challenges. The TVC focuses on multiple ways the consumer can practice good hand hygiene habits - Liquid Hand wash, small pack Squeezy and out of home Sanitisers.

Alya_Unipole.jpgG.A Brand Design Kuala Lumpur in partnership with Sime Darby Property Berhad, recently unveiled a new luxury lifestyle brand called Alya Kuala Lumpur

Targeting both local and foreign luxury consumers, Alya is a 360-acre leisure destination situated 8km from KLCC and adjacent to the Bukit Kiara Forest Reserve in the prestigious western KL suburbs. Comprising 8 development parcels covering 61 acres, Alya will play host to a series of residential, commercial, retail and hospitality developments, with new public transport links and a gross development value of RM8bn.

The Alya brand will provide modern luxury living, space-planning and world class facilities, all set against a stunning natural backdrop. The brand will be brought to life with a series of world-class sporting events, brand collaborations and meticulous master-planning and execution. At the heart of Alya, sits the newly-rebranded TPC Kuala Lumpur golf club (formerly KLGCC) - the only TPC club outside the United States.

Clare Kenny Tipton, Chief Marketing Officer of Sime Darby Property commented, "Alya Kuala Lumpur brings a new narrative to Sime Darby Property's brand portfolio and defines our decisive move into the premium, branded lifestyle sector, and in the process, is creating a new global Malaysian luxury lifestyle brand. Increasingly our target audience defines luxury as a sense of freedom - being able to escape into nature or the golf-course, being able to choose how to live from moment to moment, breaking the mould of the traditional 9-to-5 working lifestyle.  Only Alya Kuala Lumpur has such a unique location that can answer this call - a tropical enclave surrounded by a nature reserve, yet located in the heart of the city. The Alya master-brand will cover a series of one-of-a-kind partnerships moving forward.  It's a concept that we see working both overseas as well as in Malaysia, as Sime Darby Property looks to expand its influence globally".
Steven and Richard - MRM McCann Beijing.jpgMRM//McCann has made two senior appointments to further advance its Beijing operation, appointing Steven Hua and Richard Wang as General Manager and Creative Partner, respectively, with immediate effect.

The boost in MRM//McCann's Beijing leadership team ensures that the agency can best capitalize on opportunities, ramping up performance and helping MRM//McCann to better meet clients' evolving needs.

Hua (pictured above left) will be responsible for overseeing the business portfolio of the Beijing office and helping the agency to grow its client roster. He will report to Mike Zeng, Managing Director of MRM//McCann China.
ready for awesome.jpgAre women awesome? Although the answer will be a resounding 'Yes', but it should be noted that it all started with women saying a simple, 'No'. Saying no to the naysayers. No to the stereotypes. No to obstacles. No to the limitations.

Cinthol's latest campaign, Ready For Awesome is a celebration of that very defiant spirit. The film takes sports as a metaphor to depict today's women who are poised to own the world against all odds. It's an ode to the women, who don't believe in giving excuses, and consider the world a stage to show their skills, their talents. The film forms the perfect pedestal for the brand to introduce their range of fragrances for women and bring alive the entity of Cinthol Women. Although, Cinthol's fragrances for women have been in the market for some time now, the campaign puts the word out officially.

Aprilia.jpgThe Aprilia SR 150, an innovative crossover two wheeler, was launched across media through an interesting teaser campaign connecting with the brand's racing lineage and representing the brand philosophy "Designed for Racers, Built for Riders". The pre-launch teaser campaign showcased its racer bike appeal and category redefining features like the powerful 150 CC engine, large 14" wheels and front disc brake. The teaser film integrated the signature exhaust roar of Aprilia in the music track. The campaign was aired in the youth genre with the message "India, Race Day is Coming" invoking curiosity among the target audience about the highly anticipated launch of the innovative product from the brand that has racing in its DNA. The campaign is now being aired with the message, "India, It's Race Day", indicating the launch of Aprilia SR 150.

Sian Cook.jpgAustralia: M&C Saatchi has appointed highly regarded Sian Cook as managing partner. In her new role, Cook will lead one of the agency's largest accounts, Woolworths.
Jaimes Leggett, CEO, M&C Saatchi said, "Sian's a gun. She has great agency pedigree working across some of the world's leading brands. We're thrilled to have her joining the team."
Cook said, "I'm excited to be joining the impressive talent at M&C Saatchi Sydney. M&Cs vision and creative execution make it a leader in communications locally and abroad. Woolworths is one of Australia's most loved grocers and is at a very exiting stage right now. Together they are disrupting the way agencies and clients work together which made it an exciting opportunity to relocate from London to Sydney for."
-1 (1).jpgGlobal 'creative consistency' advertising competition Young Glory has kicked off its 2016/17 Season with a brief from TBWA\Singapore ECDs Gary Steele and Hagan de Villiers.

Says Brendan Graham, Australian co-founder, Young Glory: "Young Glory's '8 months, 8 brief, 8 big names' process continues to be unlike any other award show.

"It's one of the most transparent ways for emerging talent demonstrate their ability to consistently deliver solutions across a range of challenges and judge's criteria."

Young Glory began in 2011 and has sent winning teams from its Student and Professional categories to C2 Montreal over the past two seasons.
HAWK_Snake.jpgAustralian production house The Woolshed Company, has came forward as the creators of yet another viral sensation, this time produced in collaboration with Hawthorn Australian Rules Football Club. 'hawk drop snake of family bbq. lol' has been revealed as a marketing stunt to help Hawthorn launch their 2016 finals campaign 'Embrace The Hunt'.
With 5 million views, 90 thousand shares and 115 thousand likes, the video of a hawk snatching up a wild snake and dropping it on an unsuspecting family bbq in Melbourne, Australia, has captured the world's imagination in two short days.

Pann Lim.jpgThe Singapore-based Gong Creative Circle Awards has elected Pann Lim, Co-Founder and Creative Director of Kinetic Singapore as the chairman for this year's awards.

A man of many talents and passions, Lim (pictured) is an industry veteran with close to 20 years of experience. He is a two-time President's Design Award winner, and has won over 400 international and local awards, including a Yellow Pencil at the 2016 D&AD Awards. He runs an integrated advertising agency as well as a retail store and art gallery.

Lim is also part of an art collective, His passion runs deep in the things he puts his hands on; he is an Indie publisher, curator and educator. Lim is no stranger to giving back and guiding young talent stepping out into this industry. He was an adjunct lecturer at Temasek Polytechnic, and is now part of the School of Design's Advisory Committee.
No Salt.jpgHere's an unusual one from Japan that tackles the global issue of excessive salt intake.

At the Ishii Clinic in Japan, there are many patients suffering from hypertension, cerebral strokes, cardiac infarctions and other diseases, which are complications caused by the excessive intake of salt. These patients have become unable to eat flavoursome meals using salts. In this campaign Dr. Ishii aimed to realise a balance between the health of patients and delicious meals with a salt flavour. The Electro Fork and the salt free restaurant were born.


Gerard Lim joins POSSIBLE Singapore as MD

Gerard Lim.jpgPOSSIBLE Singapore has appointed Gerard Lim as Managing Director. Lim joins from Spring Singapore, where he was the Principal Assessor, specialising in its Business Excellence framework for high growth industries.

Lim (pictured) has over 25 years of experience in advertising and digital marketing. In advertising, his client portfolio has ranged from FMCG (Unilever, Diageo, Nestle and GSK), to financial services (American Express, Standard Chartered, DBS and HSBC) and Telecommunications and IT (Motorola, Nokia, StarHub Cable, SingTel, Samsung and HP). In digital marketing, Lim has been involved in developing large-scale platform solutions for both marketing and technology for clients such as EDB, HP and Brother Industries with XM Asia Pacific/Mirum. He gained management experience through holding positions such as General Manager for Leo Burnett Singapore and Managing Director for Ogilvy & Mather Singapore.
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