Ocean Park Hong Kong appoints Ogilvy PR to boost visitation from locals and tourists

Ogilvy Public Relations Hong Kong has been awarded the public relations remit of Ocean Park Corporation and Ocean Park Conservation Foundation Hong Kong.

Working closely with both organisations, Ogilvy PR will plan and implement strategic public relations programmes to enhance Ocean Park’s image as an advocate for conservation and education, and drive visitation from Hong Kong locals and tourists. The scope of work also includes launching and promoting new attractions and offerings, as well as supporting Ocean Park’s initiatives on special events and Corporate Social Responsibility (CSR) activities.

Ogilvy PR was appointed as a result of demonstrated strengths in the travel and lifestyle sector, creativity and for their deep understanding of the Asian regional and Hong Kong markets.

Commenting on the win, Clara Shek, Managing Director at Ogilvy PR Hong Kong, said, “With Ocean Park’s heavy involvement in conservation and education projects, we are extremely excited to be able to support and work with a truly iconic Hong Kong landmark, which is such a strong home-grown brand and one of the region’s best-loved attractions.”

Una Lau, Public Affairs Director, Ocean Park Corporation, said, “Ocean Park is Hong Kong’s oldest theme park. Established in 1977, the Park has consistently rejuvenated and reinvented itself to better serve its guests, establishing itself as a world-class, must-see landmark that will further strengthen Hong Kong as a premier tourist destination. We attract over seven million visitors annually. We are in the business of providing both fun and educational experiences for all generations and are heavily invested in a number of conservation and CSR projects. With our ambitions to boost visitation in the next few years, Ogilvy PR will be instrumental to further enhance our image in Hong Kong as well as across the region.”