Full-service digital agency Red2 gets going in Vietnam led by Luke Janich and Oliver Woods

Luke Janich, former MD of iProspect Singapore and Oliver Woods, former Social Head for Leo Burnett Malaysia founded start-up Red2 a new digital performance agency in Vietnam. Red2 will aim to focus on what it does best – gaining provable results and marginal gains for its clients.

Red2 opened its agency doors in April and the business has secured founding clients such as fitness company California Fitness & Yoga Centers, beauty and skin treatment brand Eri International and international modeling and talent agency CA3, Go Fit, Technogym fitness equipment and UFC Gym.

To achieve the strategy, Janich (pictured above left) has brought together talent – and the latest digital thinking – from some of the largest global marketing networks, now primed to take Red2’s unique approach to clients across Vietnam and South East Asia

Woods (right), former regional social media director for Leo Burnett’s Samsung business across APACMEA and head of social for Malaysia takes on Red2 role as the Director of Digital and Social Strategy.

“Red2 full-service digital agency aims to build meaningful brand experiences through digital strategy, and data-driven marketing,” commented Woods.

Janich said, “A huge part of what drives me is my passion for performance. I’ve seen what works in the digital space and what doesn’t, and it all comes down to performance. I wanted to bake that into our unique proposition at Red2.”

He added, “We will start to see huge growth in the digital space. As more and more consumers go online, the need for agencies like ours is only going to grow. Brands need agencies that are specialists in not only traditional or digital marketing, but in a whole range of emerging specialist services.”