Facebook introduces new features for Facebook Slideshow tool; now available to all advertisers

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Screen Shot 2016-08-24 at 8.21.30 AM.jpgLast October, Facebook launched slideshows on Facebook and Instagram. Slideshow is a tool that lets advertisers easily build lightweight videos from a set of photos or an existing video.

Slideshow ads have now been viewed in over 200 countries, and over half of the advertisers using it have never used video on Facebook before.

Although slideshow was created to allow advertisers to use video-like ads in areas with slow connections, it’s become a great asset for large and small businesses around the world who want an easy, cost-effective way to showcase products and tell their brand story. Slideshows can be created in just minutes with little or no production costs and are more engaging than still image ads.