BBH Singapore appoints Aste Gutierrez as creative director to lead the Nike business

Highly awarded creative Aste Gutierrez has moved to Singapore to join BBH as Creative Director on the Nike business. Gutierrez signed on with BBH earlier this year from Fred & Farid Shanghai and has been working on a major Nike project in Manila. He has previously worked at AKQA Shanghai, BBDO Guerrero and Party New York.

The Philippine-born copywriter won his country’s first Cannes Grand Prix, D&AD Yellow Pencil and Grand Clio, and was selected to Campaign-Asia’s Digital A-List 2016. He has helped lead agencies to multiple Creative AoTY wins – including three times from Campaign-Asia, and AdAge’s prestigious International AoTY nod for 2016.

Scott McClelland, ECD, BBH Asia Pacific said, “Aste brings with him a great creative mind and a relentless energy that seems to know no bounds. He is a true black sheep.”

Gutierrez (pictured above) said, “I’ve long been a fan of the leadership and work coming out of BBH Singapore – what they’ve built in this agency is staggering. From our very first conversation, I was sold, and keen to participate any way I can.”

Gutierrez has already hit the ground running at BBH with his first campaign – Nike Unlimited Manila.