Australia + NZ score 20 shortlists at Clio Awards including 10 for Clemenger BBDO Melbourne
The Clio Awards shortlist released yesterday saw 23 entries from Asia make the cut. The rest of Asia Pacific, Australia and New Zealand scored 20 shortlists.
Australia has the lion’s share with 18 finalists led by Clemenger BBDO Melbourne with 10.
Clemenger BBDO Melbourne’s ‘The Boys‘ campaign for Bonds has been shortlisted nine times; twice in Branded Content, three times in Direct, twice in Film, once in Integrated Campaign and once in Out of Home. Clemenger BBDO Melbourne’s ‘Rate My Roof‘ campaign for Origin Energy has been shortlisted once in Digital/Mobile.
Leo Burnett Melbourne has scored three finalists for Headspace ‘Reword‘ in the Digital/Mobile, Digital/Mobile Technique and Innovation categories.
Australian agencies scoring one finalists each include Saatchi & Saatchi Sydney for Toyota ‘LandCruiser Emergency Network‘ in Engagement/Experiential; Cummins&Partners for Doritos ‘Ultrasound‘ in Film; Leo Burnett Sydney for Samsung ‘BrainBAND‘ in Innovation; J. Walter Thompson Melbourne for Melbourne Queer Film Festival ‘To Russia With Love‘ in Out of Home and J. Walter Thompson Sydney for Parkinson’s NSW ‘Stairs/Mountain, Tap/Nut, Door/Nut‘ in Out of Home.
New Zealand only scored two finalists, but they are both for big ideas. Y&R NZ has been shortlisted in Integrated Campaigns for Burger King ‘McWhopper‘ and Colenso BBDO has been shortlisted in Ambient for DB Breweies ‘Brewtroleum‘.
Gold, Silver and Bronze winners will be announced on September 12. Select Gold winners will be elevated to Grands and presented on stage during the event on September 28th. Grand winners will not be announced until the night of the event.