Ogilvy & Mather India demonstrates how you can have total control with Fevikwik Gel
Fevikwik, the largest selling brand of instant adhesives in India, is rolling out a TV campaign for its new product variant, Fevikwik Gel. The ‘Total Control’ TVC is developed by Ogilvy & Mather Mumbai.
The TVC emphasizes the Total Control characteristic of the Gel Variant in a playful manner. The spot features a hockey player who is much astonished about the control that he has over the ball during a game of hockey.
Commenting on the concept, Piyush Pandey, executive chairman and creative director, Ogilvy & Mather- South Asia says, “Fevikwik has always been characterized as a hero who comes out with its instant adhesive properties in all sorts of unexpected situations. We wanted to reiterate the heroics of Fevikwik and concurrently show an analogy that depicts total control characteristics of Fevikwik Gel.”
Vivek Sharma, Chief Marketing Officer, Pidilite Industries said, “Fevikwik TVCs have invariably showcased the product attribute with a sense of humor. This TVC presents the new variant Fevikwik Gel that gives more control to user while doing what Fevikwik does best – sticking various broken objects instantly.”
The TV campaign will be supported by an integrated digital marketing campaign. Apart from outdoors and increased visibility at trade outlets there are also executing a number of demand generation initiatives to reap maximum advantage of the new TVC.