Nike and Wieden + Kennedy celebrate the role of female athleticism in India via cool music video
Nike and Wieden+Kennedy New Delhi have unveiled a new Just Do it campaign for Nike India with the launch of a music track and film, ‘Da Da Ding’.
Showcasing the unrelenting spirit of women in India, the music video aims to trigger a movement by changing the way sport is thought about in the country.
The campaign features the ultimate girl sport squad – from national hockey player Rani Rampal and surfer Ishita Malaviya, to Deepika Padukone, and a huge supporting cast of everyday women performing a diverse range of sport.
Credits –
Executive Creative Directors: Kim Papworth, Susan Hoffman
Creative Director: Mohamed Rizwan
Writer: Ankita Tobit
Art Director: Anyaa Dev
Account Director: Aparna Battoo
Account Manager: Jayaram Shankar
Agency Producer: Deb Drumm
Production Company: Division
Director: François Rousselet
Executive Producer: Jules de Chateleux
DOP: Matias Boucard
Music: Da Da Ding
1 Comment
Used to be able to tell apart one Nike ad from an Adidas ad, now they seemed like the same brand. This ad doesn’t help. Whoever rates it highly had overrated it.