GOVT Kuala Lumpur snaps up Fujifilm account

Fujifilm Malaysia has appointed GOVT Kuala Lumpur for its Digital Still Camera segment after a pitch between three creative agencies.  

“The entire agency was mobilised to bring this pitch together. We’ve conducted research, gleaned insight from retailers, devised a strong strategy from scratch and created a campaign that could be implemented across different categories,” said Syed Nasir, Head of Business from GOVT Kuala Lumpur.

Casey Loh, the Executive Creative Director of GOVT Kuala Lumpur added, “Fujifilm has a strong legacy and a story that hasn’t really been brought to life. We created a campaign around its brand philosophy that binds different messaging together. It is a story that relives the past yet had an idea that also spans 18 years.”

The appointment covers all aspects of strategy, creative ideation, execution and monitoring for Fujifilm’s digital cameras across digital, social media, ATL, and on-ground activation platforms. The campaign is slated to kick off in August 2016 in conjunction with the launch of its new range of cameras.