Ed Cheong elevated to executive creative director role at iris Singapore, Adam Yeo and Sylvester Poh promoted to creative group heads and Pearlyn Ong moves into senior creative position
Ed Cheong steps up to head the agency’s creative arm as Executive Creative Director, reporting to Grant Hunter, APAC Regional Executive Creative Director. Adam Yeo and Sylvester Poh have also been promoted to Creative Group Heads, and Pearlyn Ong to Senior Creative.
Cheong, who was previously Creative Director, has played an instrumental role in the compelling work with Philips, LEGO and Samsung in the last two years. In his new capacity, he will be responsible for defining the creative ambition, and driving creative output across the whole Singapore agency.
Photo Caption: From left: Adam Yeo, Creative Group Head, Pearlyn Ong, Senior Creative, Ed Cheong, Executive Creative Director, Grant Hunter, Regional Executive Creative Director, and Sylvester Poh, Creative Group Head
Yeo and Poh having demonstrated real hunger, drive and conviction in the past 12 months, will have the opportunity to focus on key clients in their new positions, and be responsible for pushing high standards of creative excellence on those accounts.
Hunter said, “These well-deserved promotions are in recognition of the impact that Ed, Adam, Sylvester and Pearlyn have had on the agency. Their names have been attached to some of our best works and we believe that in their new roles, they will further elevate our creative performance for clients.”
“We’ve had a strong last 18 months and we are now building on that trajectory by devising a wealth of exciting opportunities for the team to push our creative output to even greater heights. The second half of the year will see us produce some of our strongest work yet and it will be more diverse. We’ve produced lots of heart warming, emotive storytelling recently, which we’re very proud of but we want to show how deep and wide our creative ambitions truly run,” he added.