Will Railton joins digital agency Dog as senior digital strategist based in their Singapore office

Digital communications agency Dog, has hired Will Railton as Senior Digital Strategist, based in the agency’s Singapore office.

Appointed this month, Railton (pictured left) will lead the strategy and planning of client campaigns and digital projects across the APAC region. With 7 years’ experience working with global brands at agencies in London, Railton will apply his skillset and strategic vision to deliver campaigns and digital solutions that are both effective and creative for Dog’s roster of client brands.

Before Dog, Railton was Senior Creative Strategist at Holler/Leo Burnett. He has also worked at Haygarth Group and Grand Union, building a portfolio of client brands that, to date, includes Gillette, Garnier, Sony Mobile, Organic and Arla, Mercedes and Redbull.

Having relocated to Singapore from London, Railton will work closely with Dog’s UK-based Head of Planning & Strategy, David Haggerty and the teams across Singapore and Jakarta. In addition to leading client strategies, he will assist the global leadership team in continuing to develop the business across the APAC region.

Commenting on his new role, Railton said, “In Singapore, there are many opportunities to push the creative scope of projects. There is a fast moving audience, who are enjoying products in new ways through digital.

There is also a client base who are recognising consumer behaviour and needs for the future. Dog has a senior and agile team which I look forward to supporting and together we hope to make some great strides in tech, design and strategy for brands in the region.”

Gerry McCusker, CEO at Dog, explained, “Appointing Will was the next step in strengthening the team in Singapore. We took our time to select the right individual for the job. Considering his professional acumen and entrepreneurial approach to work, not to mention his personality, Will was clearly the best candidate and the right person for Dog.”

“The Dog Asia team has achieved a lot over the past twelve months, and we remain committed to driving continued growth for our clients through our blend of marketing and technology. Providing our clients with an exceptional service is paramount, and welcoming Will to the team adds a valuable level of insight and intelligence to the mix.

“With the demand for top tier talent in the region at an all-time high, we’re delighted that Will has come on board.”