Telecom company Unicom VSENS chooses Y&R Beijing to manage brand strategy development

Y&R Beijing has been appointed to manage brand strategy development for Unicom VSENS, a subsidiary of China Unicom, and its sub-brands after an open pitch that took place in April.

China Unicom is ranked No.21 in WPP’s BrandZ Top 100 Most Valued Chinese Brands 2016; its wholly-owned subsidiary Unicom VSENS provides telecom terminal products and sales force for China Unicom’s services.

Y&R Beijing was selected against three other agencies because the quality of their recent work reflected the company’s comprehensive capability, and their pitch proposal best linked consumers’ needs with the brand offering.

Unicom VSENS is positive that Y&R’s deep understanding of the mobile phone industry and insights from consumers can answer their brand’s need in future branding strategy.

Luis da Rosa, General Manager of Y&R Beijing (pictured), said “Winning the Unicom VSENS business is a thrilling experience for the Y&R Beijing team. This win is solid proof of our integrated communication capability: consumer-insight led strategy and the creative excellence in idea and executions.”