Tribal Worldwide wins Heineken Singapore

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Jeff Cheong.jpgTribal Worldwide Singapore has been appointed creative agency for Heineken by Asia Pacific Breweries Singapore after a competitive pitch process.

Heineken, a brand synonymous with providing great consumer experiences also strives for uncompromised quality and perfection in bringing the best beer to their consumers.

This partnership will see the agency develop on-going through-the-line advertising and marketing strategy, innovative experiential executions as well as digital, social and online engagement for the brewers, with key projects brewing in the pipeline.

Venus Teoh, Head of Marketing at Asia Pacific Breweries Singapore said, “Tribal Worldwide has demonstrated the breadth of expertise that allows Heineken to excel as a premium and innovative brand and continue to drive engage our consumers through a variety of consumer touchpoints. They have a team of seasoned and creative practitioners known for delivering results.”

Jeff Cheong, President of Tribal Worldwide (pictured above) added, “We’re really thrilled to be working with Heineken. It’s a big and exciting brand challenge that will tap into our cutting-edge suite of services – from activation to social commerce to shopper marketing to loyalty – to up Heineken’s brand preference and deliver on business results.”