Print + Publishing Gold Lion to Monday Bangkok; 2 Silver Lions to TBWA Thailand and O&M Japan
Monday Bangkok, part of the Y&R Network, has had a major win picking up a Gold Lion in the Print & Publishing category at the Cannes Lions. It is Asia’s only Gold Lion in the category and is for the Dutch Mill Company “Aribus – Man, Lady, Office” print campaign (pictured left and below).
In total, Asia’s haul of Lions in the Print + Publishing category was 1 Gold Lion, 4 Silver Lions and 4 Bronze Lions. Of these 1 Bronze and 3 of the Silver Lions came from the craft categories of the Print + Publishing Lions.
Thailand was Asia’s top performing country with 1 Gold, 2 Silver and 1 Bronze Lion. TBWA Thailand won 2 Silver Lions and 1 Bronze for their McDonald’s “Loving The Night” print campaign (right and below).
Japan won 2 Silver Lions and both went to Ogilvy & Mather Tokyo for the Canon IMYTEC Camera “Clooney, Bruce, Tilda” print campaign (see below).
MullenLowe Singapore and Saatchi & Saatchi Singapore were awarded Bronze Lions for Sunlight Dish Washing Detergent “Squid, Pig, Duck” (see below) and Thai Health Promotion Foundation “Portraits” respectively.
TBWA Santiago Mangada Puno flew The Philippines’ flag, picking up a Bronze Lion for the ABS-CBN Foundation “Float, Boat” campaign (see below).
J Walter Thompson India also won Bronze for the craft of the Sleep Apnoea India “Night Kills Day” print campaign (see below).
In total 217 Lions were awarded in the category.
The Grand Prix was awarded to the Burger King “McWhopper” campaign created by Y&R New Zealand. Jury President, Joji Jacob, Group Executive Creative Director of DDB Group, said they chose the work because it had the ability to start the conversation and be the linchpin of a master campaign.
VIEW THE PRINT & PUBLISHING WINNERS: Print and Publishing Lions Winners.xlsx