Nils Andersson appointed regional creative president of TBWA\Asia in addition to his current role as president of TBWA\Greater China

Nils Andersson has taken on the role of regional creative president for TBWA\Asia, in addition to his current responsibilities as president of TBWA\Greater China, with immediate effect.

Highly regarded and recognised for driving change, Andersson’s impact upon his return to TBWA in 2015 was immediate, with TBWA\Greater China winning Gold and Silver Lions at Cannes – TBWA\China’s first Lions since 2008.

Later that same year, Andersson (picitured) was named Greater China ‘Creative of the Year’ – this was the second year in succession Andersson received this honour, and the only creative director based in China to receive this accolade twice. In addition to his awards success, Andersson’s highly visible work for major international brands, has garnered the Asia Region ‘Brand Marketer of the Year’ for two separate brands within the last few years.

Philip Brett, president TBWA\Asia said, “Our ambition has always been to produce outstanding creative. That’s why I’m excited Nils has agreed to take on the Asia role; his passion for the product and relentless drive to create memorable work will continue to elevate our offering, driving forward our creative collective across Asia.

“Our creative bench strength across the region is impressive. Working closely with our global and regional creative gang, Nils will inspire our teams further, helping position TBWA\Asia as the creative force that is expected of us.”

Andersson returned to TBWA in 2015, from his role as chief creative officer and president of Y&R China, where he was responsible for an astonishing creative resurgence for China as a market, and within the agency. In 2014, Andersson was named 4th ‘Most Awarded ECD’ in the world, and in the same year, Andersson became the 3rd ‘Most Awarded Creative Director’ in the world at Cannes.

“I’m thrilled Nils has taken on such an important creative role,” commented Chris Garbutt, global creative president TBWA\Worldwide. “Nils will not only bring talent, passion and creativity to the region, but also experience and structure. “As we continue to build our creative bench globally, Nils will organise and scale disruptive ideas for our clients’ brands across Asia, and raise TBWA’s creativity to new heights. He’s the perfect leader to achieve this, and I’m excited to see exponential results.”

This year, Andersson is on the Outdoor Jury at Cannes Lions International Festival of Creativity, and will join the Master Class speakers’ series on Thursday, June 23. His presentation ‘Cracking China’ draws on his extensive 10-year experience in China.