MullenLowe Singapore + TBWA Bangkok lead Asia’s 71 shortlists in the Print + Publishing Lions
MullenLowe Singapore, TBWA Bangkok, Y&R Shanghai and O&M Bangkok lead the way for Asia following the release of the shortlist for this year’s shortlist Cannes Lions Print + Publishing category.
In total, 430 entries have made the cut from the entries submitted in the category this year.
The jury president this year is DDB Singapore’s Joji Jacob (pictured left).
Asia has 71 shortlists with Thailand and Singapore the most successful in terms of numbers with 21 and 14 respectively.
Also with shortlists this year are India (11), China (10), Indonesia (4), Japan (4), Vietnam (3), The Philippines (2) and Hong Kong (2).
From Asia, MullenLowe Singapore has the most shortlists in Print + Publishing with 11, made up of 8 shortlists for their Breeze Liquid Detergent “Wool, Linen, Denim, Cotton” print campaign (see below) and 3 shortlists for Sunlight Dish Washing Detergent “Squid, Pig, Duck”.
TBWA Bangkok’s 9 shortlists included 6 for their McDonald’s corporate “Loving the Night” campaign (see below).
Y&R Shanghai’s 7 shortlists were in the Craft categories mainly for their The Samaritans print campaign.
VIEW THE PRINT + PUBLISHING SHORTLIST: Print & Publishing Lions Shortlist.xlsx
1 Comment
The fabric stuff. WTF?
Can’t recall the brand.
Boring.
The McDonalds stuff. Nice photography.
Must have cost a bomb.Not sure McDs would have paid for it.
Does it stand out? Yes, in an editorial way.
Does it make me hungry? Nope.
Does it make me view the word’s biggest burger chain in a new light? Nope.
Burger King wins hands down.
All hail the McWhopper!
This is what happens when scam creatives directors get to judge scam work.