M&C Saatchi picks up Shell Retail Singapore’s creative duties to build a stronger brand

Shell Retail Singapore has appointed M&C Saatchi Singapore as its creative agency following a rigorous closed door pitch involving several agencies.

As Shell Retail’s new creative agency partner, M&C Saatchi Singapore is tasked with bringing in fresh perspectives and insights to help the iconic brand stand out in this highly competitive category. It is a challenge that the agency relishes.

“We look forward to bringing our past experience in the petroleum and automotive sector to bear as we help market Shell Retail Singapore’s range of offerings to consumers in Singapore. The first campaign we are developing for Shell Retail Singapore is a true reflection of M&C Saatchi’s philosophy of ‘Brutal Simplicity of Thought’ and we can’t wait for it to break,” said Tanuj Philip, CEO of M&C Saatchi Singapore (pictured above).

Shane Wan, Head of Retail Marketing (Singapore, Indonesia, Hong Kong) Shell Eastern Petroleum said, “We are most excited and pleased to have M&C Saatchi Singapore as our new creative partner. They have impressed us with the quality of their strategic thinking and innovative ideas. We look forward to this partnership to build a stronger brand and to continue to connect with our drivers in Singapore.”