Leo Burnett Group Thailand creates a mobile app to help visually impaired children play music
Practicing classical music instruments while reading Braille notes is very difficult for visually impaired children. Three out of four visually impaired students will give up and drop out eventually.
To demonstrate DTAC’s commitment in empowering people with mobile and digital technology. We wanted to give visually impaired children better opportunity to learn classical music instruments. So Leo Burnett Group Thailand invented a mobile application called “Visible Note”, an application that converts music sheets into a guiding voice, so the visually impaired children can practice their instruments without a barrier. They can use both voice command and screen touching to open an app, select songs, play, pause, rewind, forward with convenience, making practicing classical music instruments much easier.
Credits –
Chief Creative Officer: Sompat Trisadikun
Executive Creative Director: Paruj Daorai
Creative Director: Paroon Suthaveepramochanon
Art Directors: Nuttawee Pisanprechatan, Paruj Daorai, Paroon Suthaveepramochanon,Sompat Trisadikun
Copywriter: Supachai Limvutivong
Account Management Director: Samira Thancharoenkit
Account Director: Chidlada Gabites
Head of Digital Production/Digital Producer: Punlop Kerdsoontorn
Digital User Experience Director: Supinya Phoemphunphanit
Project Manager: Natthaporn Maionmue
Designer: Piyanat Plongla
Programmer: Anuwach Hengsukho
Technologist: Tanawin Romyanond
Agency Producer: Sarawut Lertkittipaporn