INNORED Seoul highlights the innovativeness of the IOPE Air Cushion through the art of air ballet
Korea’s beauty brand IOPE, which has been leading the cosmetic trends has been steadily keeping the originality of the first creation of cushion foundation market in the world from 2008. At present, the situation of its market has been such that the competition between the over 50 second mover brands of the world’s famous cosmetic companies including Korea has been becoming fiercer.
While continuing the communication that was shown consistently through ‘The Surprising Challenges‘ series which is the video campaign records over 10mil view of 2015, the IOPE air cushions have been ensuring the position as an innovative brand that draws the line with the latecomers.
The new collaboration created by INNORED Seoul, the IOPE Air Cushion and Air Ballet (a.k.a. vertical dance) shows the beautiful and splendid performances with the wall surfaces of the high building as the stage while relying the body on one rope. How would it be if an air ballet artist expresses the beauty of freshness and lightness of air of the Air Cushion by beautiful & elegant aerial dance as if swimming in the air?
Digital agency INNORED expressed the beauty in the air that IOPE makes together with the Aeriosa Team which is a world class air ballet artist group. With the collaboration performance with the sky and the sea in the background in the middle of the downtown of Vancouver, Canada, makes the person seeing it feel the fresh stimulations regarding the IOPE brand and the spirit of the brand that unceasingly pursues the newness. The technological ability of the IOPE Air Cushion used in this performance makes the healthy and animated skins of the dancers. And it showed the innovativeness of the air cushion with which the skin expressions are possible in the situations in which they seem impossible just the way it is.
The campaign video resulted in 4,063,970 view on YouTube in 7 days and shared over 2,054 as of now and 280,000 view on Facebook. The campaign this time, which expressed the IOPE Air Cushion that makes the beautiful skin expressions of the women possible in any situation with the performance of the air ballet artists, will be able to deliver the new value to all the women in the whole world who pursue beauty. This performance was introduced local media during shooting at the Marine Building in downtown Vancouver, CBC cameras spotted and reported as a beautiful aerial dance “It’s something that makes dancing on a vertical stage very special” Pedestrians who walking down the street looked up a stunning sight too.