Kiran Aswani to Iris Singapore as business head
Kiran Aswani has joined Iris Worldwide in Singapore as Business Head and will report to Craig Mapleston, Managing Director of iris Singapore, and be responsible for the agency’s fast growing range of health and beauty clients.
Aswani (left) has over 16 years of experience in healthcare and advertising. She started her career in pharma sales and retail, before moving on to pursue her passion in marketing and advertising for the next 13 years. Her work has spanned from Rx to consumer and B2B brands, successfully driving global, regional and local accounts such as sanofi-aventis, GSK, Allergan, Mundipharma, West Pharmaceuticals Santen, Abbott, Bayer, Merz Aesthetics, Galderma, Novartis, Bristol-Myers Squibb, Glenmark and Nicholas Piramal.
In her new role, Kiran will be spearheading the healthcare and beauty capabilities in iris Singapore and driving business growth across existing clients, such as Philips, P&G and Parkway Medical.
Kiran has worked in agencies such as Publicis Life and Oxygen Healthcare Communications in Mumbai, IMS Health in London, and EURO RSCG LIFE, McCann Healthcare and DDB Remedy in Singapore. She was most recently Business Director at DDB Remedy, where she led the medical and strategic directions of multinational accounts such as West Pharmaceutical, MSD Oncology, Cetaphil skincare, Mundipharma, amongst many others.
Mapleston said, “With Asia Pacific’s ageing population and burgeoning middle class, healthcare is one of the fastest growing industries in our region. However, much of the communications in this space – both B2C and B2B -is stuck in the dark ages. Think stock imagery of idyllic lifestyles and carefree walks on the beach. Think sales presenters and powerpoints. It’s time to make a more real and authentic connection with consumers and healthcare professionals. And it’s time to innovate in the ways we tell these stories.”
“With Kiran’s specialist understanding of the industry, and her marketing and entrepreneurial drive, she will play a key role in shaking things up and driving real value for our healthcare and beauty clients.”
Aswani said, “I am glad to join the rebel agency and create the same momentum in the healthcare space. Craig and his team’s passion and vision about evolving healthcare communications beyond traditional approach are compelling reasons to jump on board. Having the opportunity to work closely with them is a very exciting prospect. I look forward to build on the agency’s strong and growing success and further evolve our offering with more creatively driven business solutions.”