Japan nets 28 of Asia’s 57 shortlists in Cannes Design Lions: Dentsu Inc Tokyo leads with 17

Asia has scored 57 shortlists in the Cannes Design Lions category, which this year saw 250 shortlists make it through.

Japan has performed very well with 28 shortlists, with Dentsu Inc. Tokyo leading the agency pack with 17.

Dentsu’s Panasonic’s “Life is Electric” is shortlisted 7 times.

Iyamadesign Tokyo have 3 shortlists for Kamoi Kakoshi Co’s “Mt Expo” campaign.

The next two best performing countries are Thailand and Singapore with 8 shortlists each.

Ogilvy & Mather Bangkok is the best performing agency in Thailand with 7 entries shortlisted. Y&R Bangkok has the other shortlist.

Singapore’s 8 shortlists were spread among 7 agencies. J Walter Thompson has 2, with singles to Grey Group, Saatchi & Saatchi, TBWA, Ogilvy & Mather, DM2 and VML.

China follows with 5 Shortlists, India with 3 and South Korea and The Philippines with two each.

DDB is the only agency from Hong Kong to make the cut with a single shortlist.

VIEW THE DESIGN SHORTLIST: Design Lions Shortlist-1.xlsx