J Walter Thompson Bangkok wins 2 Silver + 1 Bronze in PR Lions for ‘Touchable Ink’: Bronze to Dentsu Tokyo, BBH Shanghai + O&M Vietnam

J Walter Thompson Bangkok has continued to enjoy a prosperous Cannes Lions, winning a further two Silver Lions and one Bronze Lion in the PR category.

The Lions were all for Thai Samsung Electronics and Thai Association of the Blind’s “Touchable Ink” campaign.

Dentsu Inc Tokyo picked up two Bronze Lions – for Donbei’s “10 Minute Noodles” and Toyota’s “Open Road Project”.

BBH Shanghai also won Bronze for Unilever Lifebouy’s “Anti Bacterial Red Packet”. And Ogilvy & Mather Vietnam also won Bronze for their “Rhino Rescue Project” for Wildlife Conservation (which also won Silver in the Direct category).

Finally, from a total of 2,225 entries in PR, 84 Lions were awarded including 19 Gold. The Grand Prix went to “The Organic Effect” for Coop by Forsman & Bodenfors, Sweden. “We wanted to find a winner that truly earned attention and was social by design – one that was driven by a simple but powerful idea and delivered stellar results,” said Jury President, John Clinton, Chair, Canada, North American Head of Creative and Content, Edelman.

VIEW THE PR LIONS WINNERS: PR Lions Winners.xlsx