Gold Lion to BBDO Bangkok in Entertainment Lions for Music: Grey Singapore wins Silver Lion

BBDO Thailand’s “Safe & Sound Music Player” campaign for LMG Insurance has been handed a Gold Lion in the Entertainment Lions for Music in Cannes. The film won in the Use of Music App/Device sub-category.

Grey Group Singapore’s DCA Mine Action film “Never Walk Alone” won a Silver Lion in the Use of Remastered Music for a Brand of Campaign category.

These were the only Lions for Asia in this newly introduced category.

The new Entertainment Lions for Music, recognising original production, promotion or distribution of music for brands and creativity where music is at the core, saw 636 entries, 32 Lions and a dual Grands Prix. The first went to the “Formation” music video by Prettybird for Beyoncé and was selected for its creative bravery to challenge social issues through popular culture.

Jury President, Josh Rabinowitz, EVP/Director of Music, Grey Group, said, “The video is so compelling that it not only succeeds in demanding your attention, but also helped to establish Beyoncé as an artist who pushes the boundaries of creativity and challenges the archetypal pop star image.”

A second Grand Prix was awarded to “Home for Christmas” a branded short film with an original composition for Edeka Zentrale & Co by JUNG von MATT. The musical work embraces impactful storytelling to create a powerful brand message.

VIEW THE ENTERTAINMENT LIONS FOR MUSIC WINNERS: Entertainment Lion for Music Winners.xlsx