Flying Cursor Interactive Mumbai to design and manage Axis Bank’s online social presence
Axis Bank has shifted its social media duties to Flying Cursor Interactive in Mumbai. The account moved in May 2016, following a multi agency pitch, and the mandate includes consistently strengthening Axis Bank’s social presence with relevant, interesting and progressive conversations and solutions.
Shormistha Mukherjee, Director, Flying Cursor (pictured), said, “We’re very excited to work with Axis Bank. They are the third largest private bank in India. And more reimportantly, they have an energy and ambition that’s infectious. They also understand social and are very clear about how it can impact their business, and also how it help them connect with their consumer. We believe that strategically and creatively this account will give us the opportunity to not just build on their positioning of progress but actually find multiple interpretations of it, which are fresh and relevant to today’s youth.”
Confirming the development, Praveen Bhatt, Head of Marketing, Axis Bank said, “The social media space is a very exciting, dynamic and evolving space. This space has moved beyond mere periodic posts, numbers, likes etc. to creating more engagement and meaningful content. Team Flying Cursor understands this well we believe. In them we found the right blend of humility, creativity, confidence and enthusiasm to help us in creating more engaging conversations with our audience.”
Flying Cursor will conceptualize, design and manage Axis Bank’s online presence across all social properties, as well as provide a strategic digital road map for the brand.