FALCON Agency Singapore appoints Kelvin Koo as partner and managing director

As part of the expansion plans into Singapore, FALCON Agency has appointed Kelvin Koo as a Partner and Managing Director for their Singapore operations. In his new role, Koo will lead a growing team and portfolio of clients across multiple industries, with a goal of continuing his streak of developing award-winning digital campaigns.

Koo brings with him a vast amount of experience. Most recently, he was the Head of Digital at Publicis Singapore, where he was involved in several new business wins, which included Audi and OCBC’s social media management, and the Health Promotion Board’s integrated marketing campaign. He has also won more than 20 effectiveness awards during his time at Publicis. Prior to that, Koo co-founded INEO, a boutique digital agency headquartered in Singapore that folded into Publicis Singapore, in 2014.

“We believe Kelvin’s track record in award-winning work and acquiring new businesses, as well as the glowing testimonials he gets from both his team and clients are a testament to his strong leadership. His experience as an owner of INEO and a leader in a network agency like Publicis, is perfect for what we need at FALCON,” said Max-F Scheichenost, Managing Director and founder of FALCON Agency.

Koo added, “I am excited to join Max and the team at FALCON as they are a representation of what clients care about; the ability to consistently deliver results. I chose Falcon for its entrepreneurial set-up and their focus on performance and ROI with its data-driven methodology. This has always been my approach in my previous roles with INEO and Publicis.”