Entertainment Lions: ADK Taiwan nets Gold Lion, BBH Singapore Silver and BBDO India Bronze

Asia has scored 3 Lions in the new Entertainment Lions category in Cannes. Previously known as the Branded Content Lions the category attracted 1843 entries, with 61 Lions finally awarded.

ADK Taiwan was the star of the night for Asia winning a Gold Lion for Uni Noodle “House of Little Moments”.

BBH Singapore was also a big winner picking up a Silver Lion for NTUC Income “Orangeaid – Last Day of School”.

And BBDO India added another Lion to their cupboard, with Bronze for Ariel Dads#ShareTheLoad”.

“The Displaced” for The New York Times, NYT VR app, resoundingly claimed the Grand Prix. This virtual reality experience, from Vrse.works was honoured by the jury for its experiential power, placing viewers directly inside the global refugee crisis and signalling VR’s arrival into the mainstream.

Jury President, Jae Goodman, Chief Creative Officer & Co-Head of CAA Marketing, said, “The New York Times embarked on The Displaced as far more than an extension of their editorial platform, and in doing so they have catapulted their brand forward. To our jury, that made it worthy of the first-ever Entertainment Lions Grand Prix.”

VIEW THE ENTERTAINMENT LIONS WINNERS LIST: Entertainment Lions Winners.xlsx