Diana Cawley joins Geometry Global as chief executive officer for the Asia Pacific region

Geometry Global has appointed Diana Cawley as Chief Executive Officer for the Asia Pacific region. Cawley (pictured left) will be based in Shanghai and report to global CEO Steve Harding starting July 4, 2016.

“I have admired her ability to lead and inspire diverse teams for some years, especially across the dynamic Asian markets,” said Harding. “She has a proven record in growing businesses and revenue and has a deep understanding of the brand activation and shopper marketing disciplines. I couldn’t be more pleased to welcome her to the Geometry family.”

John Goodman will conclude his current roles as regional president of Geometry Global, a director of Ogilvy & Mather in Asia Pacific and as the global head of Ogilvy Noor, the Ogilvy group’s Muslim branding practice. He will continue to work with the group on a part-time basis and will also be following a personal ambition by commencing a research-based Ph.D. at Exeter University in the UK. This doctorate will allow him to develop his deep personal interest in the minority Muslim communities of South East Asia.

Goodman said, “After more than 27 years with Ogilvy and Geometry, I decided it was time to follow a different dream, while I still can! I have had a wonderful career with the group in 6 different countries and worked with every sort of client and business area. I’ve worked with delightful people who have often become personal friends and I hope to stay in touch with all of them. In my mind both Ogilvy and Geometry reflect the Gold Standard in our business and I am sure they will continue to do so.”

Harding added, “John has played a critical role in building the Geometry brand and business in Asia. He is a delight to work with and many of us who have worked with him closely consider him a friend. I admire his dedication to our company, to his colleagues, and also to pursuing his dreams. I wish him all the best on his next adventure.”

Cawley has spent her career focused on serving clients and building brand activation agencies. Cawley joins Geometry Global from BBDO Shanghai, China where she was Managing Director and led an integrated multi-agency team for a key client. Prior to that she was the Global Head of Retail at Cheil Worldwide, based in Seoul, South Korea. From 2009 to 2012, Cawley was Managing Director of Arc in London, a position she achieved after working her way up through the ranks at IMP London and Triangle Group.

“It’s an exciting time to be in the marketing industry and I am thrilled to join a company that is at the forefront of transformation” Cawley said. “Clients are looking for agencies that know how to drive conversion and Geometry’s focus on spurring behavior change positions it for success. I look forward to helping to drive that success in the Asia Pacific region.”