Dentsu to host three seminars at Cannes Lions
Dentsu will host three seminars at the Cannes Lions International Festival of Creativity 2016 which will be held in Cannes, France from June 18-25.
1. Dentsu Lab Tokyo Seminar
Date & Time: Sunday, June 19, 16:45-17:30 CEST
Theme: Creativity Through Machine Intelligence: A conversation with musician, composer, producer, visual artist, writer, contemporary thinker, Brian Eno
Outline: Dentsu Lab Tokyo has implemented a project to explore whether machine intelligence (MI) can acquire the creativity that is innate to human beings. The result is a unique generative film to accompany the title track from Eno’s most recent album “The Ship.” Prior to the international public premiere of this work, members of Dentsu Lab Tokyo join Eno in an exclusive conversation revealing some of the challenges and behind-the-scene stories associated with this project.
2. Dentsu Seminar
Date & Time: Monday, June 20, 14:00-14:45 CEST
Note: This seminar has been selected as one of the Lions Live seminars to be streamed live on YouTube.
Theme: Thinking Design
Outline: Design is increasingly becoming a critical competence in business. The influence of design is not limited to the design product, but also extends to the process and thinking of design, as “design thinking” is adopted in considering all aspects of business. When we examine the way designers around the world approach design, we find that the fundamental beliefs and thinking behind design varies tremendously. Dentsu’s Yoshihiro Yagi (pictured), winner of 28 Design Lions, will take the audience on a global tour of thinking in design.
3. Dentsu Ventures Innovation Seminar
Date & Time: Wednesday, June 22, 10:45-11:15 CEST
Theme: Redefining Creativity, Reinventing Agency Business
Outline: In today’s multi-party relationships where the startup, client and agency collaborate to create various types of innovation, is it possible for an agency to generate innovation of itself? Dentsu Ventures’ Kotaro Sasamoto will redefine creativity and share cases to show how an agency can leverage its skills to evolve its business.