Dentsu Aegis Network staff volunteer as Champions for Children on One Day for Change

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India, Malaysia, Taiwan, Hong Kong, Singapore.jpgIn its third year running, Dentsu Aegis Network went out into the community on Friday 3 June for One Day for Change – its annual initiative where over 12,000 staff across Asia Pacific are encouraged to volunteer on one day, the same day for all. All agencies in a country came together to support a local cause or a charity around the theme of ‘Champions for Children’.

Last year over 8,100 staff rallied together on One Day for Change giving 42,336 hours of their time to their local communities. This year, Dentsu Aegis Network staff contributed towards the overarching theme of Champions for Children, which broadly includes health, education, water, abuse, family and housing for underprivileged children.

Dentsu Aegis Network has a commitment to its Corporate Social Responsibility, and part of this focuses on the ability to positively affect the local communities. Staff at Dentsu Aegis Network around the region – which includes Australia, China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, New Zealand, Philippines, Singapore, Taiwan, Thailand and Vietnam, took part by leaving their offices to volunteer. Malaysia ran a donation drive – ‘The Life Shots Project’, to change the way memories are documented for underprivileged children; Singapore and Taiwan visited homes for children with mental and physical disabilities; while India visited the slum pockets and performed street plays on social issues.

Nick Waters, CEO Dentsu Aegis Network Asia Pacific said, “One Day for Change has united colleagues across the region as we aim to make a positive contribution to our local communities. Our global CSR strategy is to help create a better future for all, and I hope that the initiative will also serve as a reminder to our colleagues and friends that there are many out there less fortunate and privileged than ourselves, and to inspire others to give back – beyond one day, to the local communities where we all live.”