DBS Bank + Havas Hong Kong create new chapter for Wealth X Health retirement planning

Daniel Chong 1.jpgDBS Bank recently launched a wealth management campaign in Hong Kong to introduce their "Wealth X Health" retirement solution under the "New Chapter" platform.

According to the latest DBS Manulife Retirement Wellness Study, Hong Kong residents aged 40-60 are unsure whether they are able to maintain their well-being after retirement. This uncertainty, coupled with the ever-changing social environment of Hong Kong, opened up opportunities for organisations to offer solutions that would enable consumers to take an active role in planning ahead, to live well with better protection and security after retirement.

DBS Bank seized the opportunity and developed the "Wealth X Health" retirement solution, which provides consumers with a comprehensive plan that is catered to their target audience's two key retirement concerns - wealth and health.

Daniel Chong.jpgWorking with Havas Worldwide Hong Kong, DBS Bank formulated an integrated campaign that consisted of print and digital advertising, a mini-site, an online video and social media posts. Additionally, in order to create greater brand resonance, Daniel Chong, former CEO of YATA Department Store, renowned businessman and recent retiree, was invited to be the campaign spokesperson. "Retirement is about having choices. We should start planning for our retirement before we're 40. My wife and I had planned 20 years ago for early retirement. I want to spend more time with my family and to make all of us happy," said Chong in his latest video, which perfectly echoes the core message that DBS wants to advocate.

"Time is precious. Plan well to retire early, pursue your new chapter and spend quality time with your loved ones. Get Wealth and Health protection ready before starting your New Chapter. DBS New Chapter Wealth Planning offers you a solution that covers both Wealth and Health in your retirement planning, giving you total peace of mind," said Rebecca Li, Executive Director, Marketing & Marketing Communications, Consumer Banking Group and Wealth Management of DBS.


Reed Collins said:

I'm sure audio jungle would be pleased that you've used their music with an audio mark throughout. But not so happy having not been payed for the track without it. Shameful and lazy.

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