Cannes Spotlight: Happiness Saigon’s #NoFilter polluted water awareness campaign for UNICEF collects 14 shortlists + 2 Bronze Lions

Happiness Saigon has released a new print campaign for UNICEF. Created in conjunction with Happiness’ Brussels sister agency, the awareness campaign titled #NoFilter draws attention to the importance of pure water in Vietnam, especially as Vietnam is currently enduring a crippling drought.

The campaign has already been shortlisted 14 times accross the Print + Publishing and Outdoor Lions at this week’s Cannes Lions Festival. The campaign was awarded 2 Bronze Lions.

The idea consists of a series of photographs of Vietnamese children developed in the traditional way, however with the polluted water from the river in their neighborhood. This solid idea demonstrates in a remarkable way the impact of polluted water on the life around the rivers of Vietnam. Through their program WASH UNICEF is active in more than 100 countries in order to improve water quality, and hygiene.

Happiness Saigon CEO Alan Cerutti said: “In our second year in Vietnam being able to come up, develop, publish and get global recognition at Cannes Lions for an idea like this for a partner like UNICEF proves Happiness’ appetite and ambition to make great things happen in Vietnam.”

Credits:

Photographer: Teo Chai Guan