Cannes Health and Wellness Lions: Gold + Silver Lions to TBWA Hakuhodo Tokyo and Bronze to J. Walter Thompson Bangkok, Rediffusion Y&R Mumbai and Y&R Shanghai

| | No Comments

KCH_Surgeon_Tryout_1.jpgKCH_Surgeon_Tryout_3.jpgThe Health and Wellness Lions were awarded just moments ago at the first awards presentation of this year’s Cannes Festival of Creativity. The first Lions are part of the Health Lions Festival.

In the Health and Wellness category the star of the show for Asia was TBWA Hakuhodo Tokyo who walked away with a Gold and Silver Lion for their “Surgeon Tryouts” campaign for the Kurashiki Central Hospital. The Gold was awarded in the Direct, Promo + Activation category with the Silver awarded in the PR category. The campaign helps to identify the most skilled surgeons in Japan – using sushi, origami cranes and insects. New recruits are required to pass three near-impossible missions, in which they needed to demonstrate their potential surgical skills through unique metaphorical displays of talent. 6 Lions from TBWA Hakuhodo Tokyo’s 10 shortlists in this category is an impressive performance.

47 Lions were awarded in Health and Wellness, from a total of 2023 entries. Only 10 Gold Lions were awarded in the category.

Other winners from Asia in the Health and Wellness Lions were J. Walter Thompson Bangkok, Rediffusion Y&R Mumbai and Y&R Shanghai who all received Bronze Lions.

J. Walter Thompson Bangkok won Bronze for Thai Association of the Blind “Touchable Ink”.

Rediffusion Y&R Mumbai won Bronze for Tata Motors “Dipper Condoms”.

Y&R Shanghai won a Craft Bronze for the illustration of their The Samaritans print campaign.

The Grand Prix in the category was awarded to FCB Inferno London for Pearson “Project Literacy”.

Commenting on the Grand Prix, Jury President, Joshua Prince, Chief Marketing Officer of Omnicom Health Group, said, “The campaign is devastatingly good at showing the real costs of illiteracy and shows that before we even get to health, we have to start with people’s fundamental ability to understand.”

Asia’s Lion haul from the Health and Wellness Lions category is 1 Gold; 1 Silver and 3 Bronze.

Download the Health & Wellness Lions winners list: Health and Wellness Winners.xlsx