BBDO and Proximity Hong Kong scores Grand Effie, 2 Gold and 1 Silver for Snickers’ “Hungry Slip-ups” at the 2016 Hong Kong Effie Awards

Internationally Recognized Effectiveness is the slogan for this year’s Hong Kong Effie Awards. This claim is to highlight the prestigious status of the Award which Hong Kong marketers get recognized in Hong Kong under the umbrella of the international Global Effie Awards of New York.

Hong Kong Effie Winners will be listed on the Global Effie website with all Global Effie Winners as the best Marketing Campaigns under a worldwide Effie Effectiveness Index which ranking identifies and ranks the most effective marketers & brands by analyzing Finalists and Winner data from worldwide Effie competitions.

Last night, at a Gala Presentation for 2016 Hong Kong Effie winners has given out 16 awards – One Grand Effie, 4 Golds, 6 Silvers and 5 Bronzes which were selected from a panel of high level industry expert Jury as priceless “golds” deserving recognition in the international market.

Celebrated winners announced were: Grand Effie – “Snickers’ Hungry Slip-Ups” by BBDO and Proximity Hong Kong, which also scored 2 Golds and a Silver.

The other 2 Golds went to “Nike HK Women Race-Better for it” by Ogilvy & Mather Group Hong Kong and “Kuk Fa Cha” by Havas Worldwide Hong Kong.

The full winners list and can be viewed on the HK4As website.