Asia nets 24 shortlists in Promo & Activation Lions: Grey Group Singapore heads list with 5

June 19 2016, 4:08 pm | BY Lynchy | No Comments

IPC1.jpg24 Asian entries have made the cut at the shortlist stage of the Promo & Activation Lions at the Cannes International Advertising Festival. The category saw 306 entries shortlisted. Japan and Singapore lead with 6 Shortlists each, followed by Thailand with 4, India and China with 3 each, and South Korea and Vietnam with one each.

From Japan TBWA/Hakuhodo have 2, Dentsu have 2, and J.Walter Tompson and Ogilvy & Mather one each.

From Singapore, Grey Group have 5 Shortlists and MullenLowe has one Shortlist. 4 of Grey Group’s shortlists are for the Migrant Offshore Aid Station “I SEA App”. The app lets anyone with a smartphone access satellite image of part of ocean and check it for migrants who may be in trouble.

VIEW THE PROMO & ACTIVATION SHORTLIST: Promo & Activation Lions Shortlist.xlsx