June 2016 Archives

Paul Yole Cannes 2016.jpgWhilst in Cannes regular Campaign Brief contributor Paul Yole caught up with fellow Western Australian expats, Tim Seddon and Gene Brutty, about the career path and experiences that lead them to Tokyo where they are associate creative directors at Google.

At my first Cannes Lions in 2007 all the talk was about a new campaign from Ogilvy Toronto for Dove's Campaign for Real Beauty. Behind this great work was an expat Aussie called Tim who hails from Adelaide.

Since then we've seen Australians continue to perform at the highest level. There has been The Best Job in the World for Tourism Queensland, McCann Melbourne's Dumb Ways to Die and of course a huge number of Grands Prix for David Droga's once small agency. The list goes on.

Leigh Reyes: 5 highlights from my Cannes Lions

Leigh Reyes.jpgHere are five highlights from Leigh Reyes' judging experience at Cannes Lions 2016. Reyes (pictured left), is President & Chief Creative Officer at MullenLowe Philippines and a Member of this year's Outdoor Jury.
John Gutteridge.jpgAfter a high-profile career in Asia, J. Walter Thompson APAC CEO Tom Doctoroff is handing leadership of the region over to John Gutteridge (pictured left), who's long been marked as one of the J. Walter Thompson network's rising stars.

Doctoroff, who has spent 24 years with the J. Walter Thompson Company, including 22 years in Asia, and 18 in China, is moving back to the U.S to pursue a new opportunity, which he will announce in due course.

"Tom's indefatigable passion for building domestic and global brands, and his expertise on China has set him, as a business leader, and our agency, apart in this critical, high-growth market. He has left a real legacy of robust growth and thought leadership, not just in China but across Asia, for our network as a whole," said J. Walter Thompson Worldwide CEO Tamara Ingram. "I'm confident John will build on that momentum.  He is a strategic thinker and a decisive leader who injects a very infectious energy and passion into everything he does."
Jean Lin (left) and Jane Lin-Baden (right)-small.jpgIsobar has promoted Jane Lin-Baden, CEO of Isobar China Group, to Asia Pacific CEO of Isobar, with immediate effect.

Lin-Baden (pictured right) will take over responsibility for the region from Jean Lin (left), Isobar Global CEO, who held the position from 2010 and retained the role following her promotion to Global CEO in 2014.

In her new role, Lin-Baden will drive strategic growth to expand Isobar's capabilities and accelerate business growth throughout the region. She leads the Isobar Asia Pacific team headed by Sven Huberts, Regional Managing Director and Sandipan Roy, Regional Strategy Director.
Shormistha Mukherjee.jpgAxis Bank has shifted its social ​media duties to Flying Cursor Interactive in Mumbai. The account moved in May 2016,​ following a multi agency pitch, and the mandate includes consistently strengthening Axis Bank's social presence with relevant, interesting and progressive conversations and solutions.

Shormistha Mukherjee, Director, Flying Cursor (pictured), said, "We're very excited to work with Axis Bank. They are the third largest private bank in India. And more ​re​importantly, they have an energy and ambition that's infectious. They also understand social and are very clear about how it can impact their business, and also how it help them connect with their consumer. We believe that strategically and creatively this account will give us the opportunity to not just build on their positioning of progress but actually find multiple interpretations of it, which are fresh and relevant to today's youth."
Clockwise from top left - Andrew Ryder, Geoff Dossor, Masaki Gunnarson, Tetsu Fujikawa.jpgEdelman Digital has appointed four top strategy, digital account and creative talents in North Asia. They are Andrew Ryder, North Asia strategy director, Geoff Dossor, Japan digital creative director; Tetsu Fujikawa, Japan creative director; and Masaki Gunnarson, Japan digital social, paid and analytics director.
"With these new hires, Edelman Digital now fully covers North Asia to achieve critical mass," said Gavin Coombes, president of Edelman Digital Asia Pacific, Middle East & Africa. "Andrew, Geoff, Tetsu and Masaki will continue to move Edelman Digital up the value chain for the benefit of our clients across the region."
VW Ameo.jpgVolkswagen, Europe's largest automobile manufacturer recently launched the Volkswagen Ameo, the made-in-India and made-for-India compact sedan. Kick-starting the multi-media campaign for the Ameo, is a TVC that aptly captures the essence of the carline through a storyline that taps into the relationship between a modern day father and his son.

Vishal Jacob - National Director, Digital, Maxus.jpgProving once again that great content trumps and a thoughtful engaging campaign always yields results, Maxus creates a refreshing campaign for Lee to pave a path of change in tumultous urban life. #RefreshTheCity was conceptualised to promote urban denim culture by refreshing forgotten entities of city life through creativity, innovation and a sense of purpose for Lee's latest innovation - Jade Fusion Denims. The campaign has been receiving applause worldwide and has already won a bronze at the Edison Awards 2016.

The brand has been known to come up with remarkable products that take into account the evolving urban consumer lifestyle and create campaigns that take the philosophy of 'innovations with a visible impact' on ground. Stemming from the fact that we belong to a generation of the 'curious', Maxus re-imagined the global campaign in the Indian context that encompassed creativity, sense of purpose and helped reinvent and redefine Urban lifestyle.

The campaign submissions in India has overtaken all other participating countries (Hong Kong, Vietnam, Taiwan, Philipines, Indonesia, Malaysia and Thailand) with 552 video/image entries and 503 text entries in just over a month from across the brand's social media platforms and the campaign site.
Deb Ryan Executive Director New York Festivals 3576_0064-Edit_lr (1).jpgInside the Midas Awards with Deb Ryan (left), executive director

The Midas Awards is celebrating its 15th year of honoring the World's Best Financial Advertising, in your opinion, to what do you attribute the longevity and success of this competition?

The longevity comes from the quality of the work being submitted every year, combined with the expertise of the Midas Award Grand Jury. Having the work judged by agency leaders and incredibly well-respected industry experts from around the globe lays the foundation for the winners to know, with confidence, that they've earned their Midas Award.  

This is your inaugural year at the helm of the Midas Awards, what are your goals to continue the legacy of Midas and expand its global footprint?

I'm really excited and motivated to continue the fine job done by my predecessors, while making sure that we're exploring the financial advertising landscape with open minds and open eyes. So much attention goes to new mediums (which is warranted), that we must not lose sight of traditional methodologies that are still netting the results desired. It's easy to get caught up in the shiny new object in the room, and it's my job to make sure we're covering all of the industry bases.

Sir Martin Sorrell: Rethink needed on Cannes

Sir Martin Sorrell.jpgThe head of the giant holding company WPP, Sir Martin Sorrell says the company will rethink how it participates in Cannes.

In a video interview with Ad Age in Cannes, Sorrell qhestions their involvement in future Cannes Festivals: "Maybe we take a breath and a pause, maybe stimulated by the results of the (Brexit) referendum, to think again, you know, what we do here and how we do it and dare I say whether we do participate or not."

Screen Shot 2016-06-29 at 7.38.00 am.jpgBy Graham Jenks, UK creative director at We Are Social

We Are Social has updated our Cannesogram, an interactive cartogram based on Cannes Lions wins during the past decade, to include the 2016 results. Our Cannesogram skews country sizes and colours based on Lions success during the past decade - so the bigger and darker the country, the more successful it has been.

Overall, the clear winner for 2016 is the United States, which scooped 1 Grand Prix, 43 golds, 87 silvers and 88 bronze awards. Running second is Brazil, which scored 19 golds, 24 silvers and 74 bronze awards, and third is the UK with one Grand Prix, 15 gold, 42 silver and 48 bronze awards.
R.CARRASCO_16 (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Rebecca Carrasco, head of Facebook & Instagram Creative Shop for Australia and New Zealand.

There are some beautifully crafted pieces of advertainment in here, but as my fingers push thoughts through the keyboard, the one that sticks in my head is the Emotional Pet Campaign. It might not be the first time a PSA has told a story backward to rug-pull on the heartstrings, but the thought justifies the means and makes for a nice idea. Harder to choose a second spot but Coke Rain (a neat little package of almost-branded-golf-content in TVC wrapping) is probably my next pick. READ MORE...

Asia Pacific wins 263 Lions in Cannes this year

Award presentation_Cannes.jpgThe Asia-Pacific region ended the Cannes Lions Festival with a total of 263 Lions, with Australia, New Zealand, Japan, India and Thailand leading our performance. The total is 54 Lions more than Asia-Pacific's 209 haul at last year's festival.

In total 1360 Lions were awarded with Australia ranking #4. The top performing countries were USA (354), UK (164) and Brasil (90). Germany picked up 63 Lions and France 55.

It was a great performance overall for Asia Pacific's top ranking countries with Australia, New Zealand, Japan, India and Thailand all beating last year's performance. New Zealand, India and Thailand all saw big increases. New Zealand scored 57 Lions compared to 20 in 2015; India increased from 15 last year to 27; and Thailand's 23 Lions was up on last year's tally of 9.

Chris Kyme: Postcard from Hong Kong

Chris Kyme_April2016.jpgIn our latest "postcard from..." series, Chris Kyme investigates the origins of an online film for Nescafe.

In this day and age, it's almost unheard of to come across an eye-catching piece of work in the midst of the daily media jungle as you go about your day. So used are we to only observing and admiring award-aspiring contenders when showcased within the relatively closed doors of our favourite creative magazines and websites.

So it was with a measure of pleasant surprise that someone recently shared a very entertaining and I think rather good online film with me that has currently been getting some attention in Hong Kong.

Even more surprising was, it was a client who was showing me and raving about it (I mean c'mon, whatever next?).
ADK Global Workshop.jpgADK Japan will be hosting an "ADK Global Workshop" for children in the atrium at Toranomon Hills, where it is housed. With the aid of an intellectual picture book, gaining popularity both at home and abroad, the author of the book and ADK staff will work together with children, helping them create original art works. The workshops take place in multiple languages of English, Japanese and Chinese.
Will_Railton.jpgDigital communications agency Dog, has hired Will Railton as Senior Digital Strategist, based in the agency's Singapore office.

Appointed this month, Railton (pictured left) will lead the strategy and planning of client campaigns and digital projects across the APAC region. With 7 years' experience working with global brands at agencies in London, Railton will apply his skillset and strategic vision to deliver campaigns and digital solutions that are both effective and creative for Dog's roster of client brands.

Before Dog, Railton was Senior Creative Strategist at Holler/Leo Burnett. He has also worked at Haygarth Group and Grand Union, building a portfolio of client brands that, to date, includes Gillette, Garnier, Sony Mobile, Organic and Arla, Mercedes and Redbull.
ChrisChu.jpgJ Walter Thompson Singapore has named former Leo Burnett CEO and chief creative officer, Chris Chiu, as new chief creative partner.

The appointment has seen current executive creative director Victor Ng leave the agency as of Friday last week. It is the second major creative hire over the past month with Marco Versolato joining in the dual role of Chief Creative Officer of J. Walter Thompson Singapore and Global Executive Creative Director for Lux.

J Walter Thompson's worldwide chief creative office, Matt Eastwood, told Campaign Brief in Cannes that Chiu and (previously) Versolato joining the Singapore office was a great coup for the network.

"We are really doubling down on our creative strength in Singapore. Quick on the heels of bringing on Marco Versolato at Chief Creative Officer, we have added the incredible talent of Chris Chiu as Chief Creative Partner. Chris and Marco are absolutely passionate about building on the creative momentum coming out of Cannes this year. Our unashamed plan is to explode the creative potential of J. Walter Thompson Singapore," said Eastwood.

Chiu resigned from Leo Burnett Singapore in March this year, after less than a year in the job, over the restructure of the network by Publicis Communications and the impact this would have on the Singapore office.
Bas Korsten_Matt Eastwood_Cannes Grand Prix.jpgThe J. Walter Thompson network has had an emphatic creative turn around this year at the Cannes Lions Festival.

J. Walter Thompson has been under performing over the past few years, however they enjoyed a very creditable performance this year with a total of 79 Lions - 60 more Lions than last year's performance.

The network rose from a low 13th Network ranking last year to 7th overall this year. At Cannes Lions 2015 they only managed to win 19 Lions.

Of the 79 lions this year, the agency earned two Grand Prix, an Innovation Lion, a Product Design Lion (by Bangkok office), nine Gold Lions, 23 Silver Lions and 43 Bronze Lions alongside 122 shortlists.

It's a great performance from the network's Worldwide Chief Creative Officer Matt Eastwood, who is just two years into the role. (Eastwood is pictured above on right with Bas Korsten, Chief Creative Officer of J. Walter Thompson, Amsterdam).
AdamHodgsonPhoto1.jpgOmnicom Media Group China is pleased to announce the appointment of Adam Hodgson, as Head of Measurement - Marketing Sciences. In his new role Hodgson will lead the ROI measurement team, focusing on measuring the impact and performance of client marketing investment, through the establishment of systems and processes designed to optimize communication effectiveness and budget efficiency across OMD and PHD.

Hodgson (pictured) joins Omnicom Media Group from Ipsos Australia where he was the Media Technical Director, leading a unit focused on building a cross-channel media research platform enabling both media owners and agencies to conduct smarter strategic planning and buying.
AXA.jpgIn a first for Hong Kong, the launch of AXA's Cancer and Stroke Therapy Insurance takes the delicate subject of critical illness and creates an engaging, empowering journey of recovery.

The campaign from Publicis Hong Kong leverages the unique 2-in-1 benefits of the innovative product to dramatize the different paths cancer and stroke survivors walk as they recover from their illness.


Cannes. A cathedral of confidence?

img_0310-2 (1).jpgA regular blog by Damon Stapleton, chief creative officer of DDB New Zealand

"All you need in this life is ignorance and confidence, and then success is sure." Mark Twain.

It is a strange thing flying 30 hours to France to be welcomed by a thick Russian accent. My driver, Ivan, was a tour guide originally from Vladivostok now living in Nice. I am not sure Russians make great tour guides. Even when they say have a nice day, it sounds vaguely threatening and sinister.

This is the strangeness of Cannes. Russian tour guides, hustlers, believers, charlatans and sometimes you occasionally meet a genius who may or may not be a hustler.

My Russian tour guide was originally an electrical engineer but could not get qualifications in France. I asked why he stayed. He replied, the weather, the woman and the fact that he could say whatever he wanted. He could have an opinion. And Cannes is certainly the right place for that.

Karen Sproul's Cannes Diary: Wrap

Jury boat.jpgExit Films producer Karen Sproul is Australia's representative on the Film Craft jury. Sproul, along with most of the Australian and NZ jurors, is reporting exclusively for CB.

It's the day after the awards presentation - everyone is shattered after such a big week, and looking forward to getting home.  Nice airport was evacuated this morning with a bomb scare, so can only hope all goes smoothly on everyone's return trips.

My mind is still a bit of a blur after our 6 days locked in the jury room, but I am feeling very proud of the choices our jury made.  I feel there was some very strong work this year, with some exceptional craft in every category.

I have learned that the process the craft jury follows is different to many other jury processes, so I'll try to explain a little.  I think understanding this process will help for future entries.
Ogilvy_Cannes.jpgThe 2016 Cannes Lions Festival of Creativity ended tonight with the presentation of the Network of the Year, awarded to Ogilvy & Mather for the fifth year in a row. 

The network picked up 120 Lions across 31 offices. The haul included one Titanium, one Glass Lion, four Grand Prix awards and 31 Gold Lions. They also won 39 Silver and 44 Bronze awards.

The four Grand Prix wins came from four different countries: Ogilvy & Mather UK for Phillips 'Breathless Choir'; INGO Stockholm, an Ogilvy & Mather/Grey joint venture, for The Swedish Tourist Association 'The Swedish Number';  'Manboobs' campaign for The Breast Cancer Health Movement by the Network's DAVID Buenos Aires office and 'The Everyman Meal' for KFC by Ogilvy & Mather Johannesburg.
Droga5_IndependentAgency.jpgDroga5 New York has taken out the Independent Agency of the Year for second year in a row at this year's Cannes Lions. The award was presented just a few moments ago in Cannes at the final awards presentation of this year's Cannes Festival of Creativity.

Jung von Matt Hamburg came second and Wieden + Kennedy Portland third.

Pictured left with their award is creative chairman David Droga and chief creative officer Ted Royer.
High School Girl.jpgThe Cannes Film Craft category, awarded tonight in Cannes, has seen 77 lions handed out. Asia has a good night winning 1 Gold Lion and 6 Bronze Lions.

A worthy Gold went to Watts of Tokyo for Shiseido Co. "High School Girls?" in the Achievement in Production category.

endacidsale.jpgHigh School Girl.jpgThe Film Lions at the Cannes Festival of Creativity has seen 5 Lions awarded to Asia. The finals awards presentation of this year's Festival concluded just moments ago.

Ogilvy & Mather Mumbai and Watts of Tokyo both scored Gold Lions for two of the best film campaigns to come out of Asia for years. A Silver Lion went to Nitto Tokyo and Bronze Lions went to BBDO India and Projector Tokyo.

Ogilvy & Mather won a campaign Gold for their Make Love Not Scars anti-acid attack film campaign. Two executions were awarded - "How to Apply Eyeliner" and "How to Get Perfect Red Lips".

Watts of Tokyo won Gold for their brilliant Shiseido "High School Girl?" film. The film proves that anyone can be pretty with the right make-up. It opens with a classroom full of pretty girls and then spools back in time to reveal that they are actually boys, magically transformed by the power of Shiseido products. The film's twist delivers a surprise the first time around, and repays repeated viewing with its layers of detail and superb direction.
House of cards.jpgThe prestigious Cannes Integrated Lions, presented tonight in Cannes, saw just 13 entries awarded from the 278 entries received. Asia came away empty handed but Australia managed a Silver Lion and New Zealand scored a Gold and Bronze Lion.

The Grand Prix was awarded to BBH New York for Netflix 'House of Cards - FU 2016'. While many entries succeeded in clever integration across a range of mediums, the winner took this further. "This brilliant work leveraged current culture in the US to draw in its audience. Every element was brilliantly executed," said Sir John Hegarty.

The toughest category in Cannes to win in is the Titanium Lions category. It saw only 5 entries awarded from the 254 entries received.

The Grand Prix went to REI "#OptOutside" created by Venables Bell & Partners, San Francisco. This campaign also claimed the Cyber Grand Prix earlier in the week. The jury looked for winning work that marked a new direction, got people to reconsider the norm and connected with the cultural zeitgeist. "The work drew on what was happening in the outside world and attached the brand to the conversation,"said Jury President, Sir John Hegarty, Founder of BBH.

VIEW THE INTEGRATED WINNERS LIST: Integrated Lions Winners.xlsx
VIEW THE TITANIUM WINNERS LIST: Titanium Lions Winners.xlsx

IMG_0542 (1).jpgPat Baron, newly appointed chief creative officer at McCann Melbourne catches up with McCann Worldgroup NY executive creative director John Mescall (left) in Cannes.

This week I caught up with John Mescall Global Executive Creative Director for McCann Worldgroup based out of New York at a McCann think tank who shared his thoughts on Cannes this year and more broadly what it takes for agencies to conceive and bring to life great campaigns.
John said, "It takes a village. The best ideas need a village to bring them to life, just read the credits of any of the best campaigns from Cannes this year."
Collaboration is so important, John added, "We have to be educators, sometimes showing agencies awarded creative work doesn't inspire them it can cripple them."
08ukraine-slide-WQUZ-articleLarge.jpgLeading virtual reality studio, Vrse.works LA, has won a Grand Prix at Cannes Lions for Innovation in Visual Storytelling and Branded Entertainment with "The Displaced", its New York Times collaboration, which places viewers directly inside the global refugee crisis.

Vrse.works sent creator Imraan Ismail along with New York Times journalist Ben Solomon to South Sudan, Ukraine, and Syria to follow three children as they navigate their way through the largest refugee crisis since World War II.

THE DISPLACED is available to watch on the Within app www.with.in.

House of Little Moments.jpgOrangeaid.jpgAsia has scored 3 Lions in the new Entertainment Lions category in Cannes. Previously known as the Branded Content Lions the category attracted 1843 entries, with 61 Lions finally awarded.

ADK Taiwan was the star of the night for Asia winning a Gold Lion for Uni Noodle "House of Little Moments".

BBH Singapore was also a big winner picking up a Silver Lion for NTUC Income "Orangeaid - Last Day of School".

And BBDO India added another Lion to their cupboard, with Bronze for Ariel Dads#ShareTheLoad".

Safe and Sound.jpgLandmines 3.jpgBBDO Thailand's "Safe & Sound Music Player" campaign for LMG Insurance has been handed a Gold Lion in the Entertainment Lions for Music in Cannes. The film won in the Use of Music App/Device sub-category.

Grey Group Singapore's DCA Mine Action film "Never Walk Alone" won a Silver Lion in the Use of Remastered Music for a Brand of Campaign category.

These were the only Lions for Asia in this newly introduced category.

The new Entertainment Lions for Music, recognising original production, promotion or distribution of music for brands and creativity where music is at the core, saw 636 entries, 32 Lions and a dual Grands Prix. The first went to the "Formation" music video by Prettybird for Beyoncé and was selected for its creative bravery to challenge social issues through popular culture.
Share the Load_PG.jpgBBDO India has Asia's only shortlisted entry in this year's Cannes Integrated Lions competition.

The Integrated Lions is considered one of the Festival's toughest and most prestigious categories and only 26 entries made the shortlist.

BBDO India is shortlisted for Ariel "Dads#ShareTheLoad" campaign.

VIEW THE INTEGRATED SHORTLIST: Integrated Shortlist.xlsx
Cannes_Palais_Sign.jpgThe Cannes Lions Festival of Creativity has released three more shortlists.

You can download the shortlists below.

Asia only has one shortlist in the Titanium and Integrated Lions. BBDO India is shortlisted in Integrated. These are toughest and most prestigious categories with only 22 and 26 shortlists respectively.

VIEW THE TITANIUM SHORTLIST: Titamium Shortlist.xlsx

VIEW THE INTEGRATED SHORTLIST: Integrated Shortlist.xlsx

Common-Ground-logo-Black copy.jpgIn an unprecedented step for the industry, the world's biggest advertising and marketing services groups will put aside competitive differences at this week's Cannes Lions Festival to launch a major new initiative - "Common Ground" - in support of the Sustainable Development Goals (SDGs) adopted at the United Nations last year.
Screen Shot 2016-06-24 at 1.30.06 pm.jpgCampaign Brief catches up with Malcolm Poynton, global CCO of Cheil, who is president of the 2016 Cannes Mobile jury.


Tata Cliq sells camels in a spot by Cartwheel India

Tata Unistore.jpgTata Unistore promotes their Certified Authentic Merchandise Everybody Loves with the help of a camel in a spot from Cartwheel Creative India.

NDS_hero_image.jpgOn Thursday 23 June at 11am, Saatchi & Saatchi premiered the 26th edition of the annual New Directors' Showcase (NDS) at the Lumière Theatre in Cannes, to an audience of more than 2,300 Cannes Lions delegates.

The NDS 2016 Showreel and a behind-the-scenes video showing how Saatchi & Saatchi and Team One pulled off the short film conceived, directed and edited by machines, available on YouTube.
Wardah.jpgWardah, one of Indonesia's leading cosmetic brands, has worked with Advantage on a new positioning for its brand communication since the middle of last year, based on its quality, philosophy and halal products. Beauty is not just skin deep, it comes from the heart. After "halal from the start" at the beginning of this year, here's "soul deep", a beautiful piece of communication launched during Ramadhan."

NCSS See The True Me Amara 1.jpgNational Council of Social Service (NCSS) collaborates with Clear Channel Singapore, Mediacom and WILD to launch a meaningful digital out of home campaign for "See The True Me" on Clear Channel Play digital network.

"See The True Me" aims to change the mind set of Singaporeans towards persons with disabilities - recognising them as individuals for their abilities and strengths, enabling them to lead a more fulfilling life.
Big Bazaar3.jpgThe holy month of Ramzan marks the spirit of goodness in us. Prodding the feeling of empathy, care and neki (goodness) within people; Big Bazaar- India's leading hypermarket chain and DDB Mudra West have etched a warm and compassionate campaign 'Neki Mubaarak' (Best wishes of goodness), which stays true to the brand's promise of 'Making India beautiful'. The film features the amazing star cast comprising of Sayani Gupta (of Margarita with a Straw fame) and veteran actress Archana Puran Singh.

Paul Yole Cannes 2016.jpgPaul Yole has attended the Cannes Lions Festival as a delegate every year for the past 10 years. Here he reports from Cannes for Campaign Brief, on his highlight seminar from Wednesday.

It wasn't "brand purpose" that attracted me to this session because let's face it, everyone is trying to shoehorn that expression into their case study or talk this year.

No, it was partly the title; "Beyond Brand Purpose: Moving from Awareness to Activism" and very much the fact that one of the speakers was Sir Ken Robinson. His presence guaranteed this would be grounded.

In what has become an annual event at Cannes, Richard Edelman introduced the latest Edelman Intelligence Earned Brand Study. This points to the fact that the global average for brands on Edelman's Brand Relationship Index is a paltry 38. So on a scale that ranges from 'Indifferent' to 'Committed', most brand are only just starting to bring customers into the 'Involved' segment.

Rory Sutherland resists the urge to throw a punch

Rory Sutherland.jpgOne of the ad industry's great minds, and one of the good guys, explains the Cannes Lions phenomenon perfectly...


Rory Sutherland is the current Executive Creative Director of OgilvyOne London and Vice Chairman of Ogilvy & Mather UK. He is a regular public speaker and writes a column for The Spectator.
High School Girl.jpgFirefly Man.jpgendacidsale.jpgAsia has a total of 13 entries to make the shortlist of the Cannes Lions Film category. The shortlist, released just a few minutes ago in Cannes, sees 247 entries survive to progress through to the Lion discussions.

India leads the way with 7 shortlists, followed by Japan with 5 and China with 1.

Surprisingly, there are no shortlists from Thailand.

The 12 shortlists from Asia are:

BBDO Mumbai for "#ShareTheLoad" for Procter & Gamble Ariel Matic.
Law & Kenneth Saatchi & Saatchi Mumbai for Thomas Cook "Man".
Publicis Communications Mumbai for Ambuja Cement "A Giant's Story".
Ogilvy & Mather Mumbai for Make Love Not Scars "How to Apply Eyeliner"
Ogilvy & Mather Mumbai for Make Love Not Scars "How to Get Perfect Red Lips"
Leo Burnett Mumbai for Bajaj "Sons of Vikrant"
BBDO Mumbai for "#ShareTheLoad" for Procter & Gamble Ariel Matic.
Orangeaid.jpgThe Cannes Entertainment Lions shortlist has been released and Asia has four entries included - one each from Singapore, India, Japan and Chinese Taipei.

BBH Singapore have been shortlisted for NTUC Income's "OrangeAid - Last Day of School".

BBDO Mumbai for Ariel Matic's "Dad#Sharetheload".

Dentsu Inc Tokyo for Matsuko Deluxe's "Natural Eight".

And ADK Taiwan for Uni Presidents "House of Little Moments".

Landmines 3.jpgGrey Group Singapore, Dentsu Inc Japan and BBDO Bangkok make it to the shortlist stage of Entertainment Lions for Music.

Grey Group Singapore are shortlisted for their film "Never Walk Alone" for DCA Mine Action,  Dentsu Inc for "Play the Pingpong" for TV Tokyo Table Tennis and BBDO Bangkok for LMG Insurance Public Company's "Safe and Sound Music Player".


MediaMonks_Shanghai_ENG.jpgMediaMonks is officially open for business in China. Headed up by Executive Producer, Niels Monsieurs, MediaMonks Shanghai caters to the growing demand for high-end production work in the Chinese creative industries. The office follows after extensive working relationships with leading Chinese agencies based out of the company's Singapore office, which launched in 2013.

MediaMonks CEO, Victor Knaap said, "We're hugely excited to be in China and announce this news. China is a unique market with its own digital platforms and culture. As a technology-driven company in advertising, we need to be close to the prevailing platforms and agencies we do business with to stay current and produce culturally relevant work. With a Shanghai office, we are doubling down on innovative advertising platforms such as WeChat while extending our footprint as a global production partner to creative agencies and their brands."
Crowbar PR_v2-02.jpgAwards can do a lot for you. They can help you attract admirers, open up new opportunities, and inspire you to do great work. But for young creatives, it can often be a case of too much, too soon. Many of them become complacent. Cocky, even. Losing their appetite for hard work and learning.

That's why the folks behind Singapore's Crowbar Awards, a student award show, are making their awards from 100% chocolate this year. They want the winners to 'eat up, move on and stay hungry'. Michael Wee, Co-Organiser, explains, "Frankly speaking, there's no point in keeping your Crowbar; yes it helps you pry open the doors of the biggest agencies; but once you're in, all it does is take up space".

Young Lions Cyber.jpgChristine Lim and Joanna Ortega from DDB Singapore have clinched the country's first-ever gold in the Young Lions Cyber Competition at the 63th annual Cannes Lions Festival of Creativity 2016 in France.

The Young Lions competitions, organised by Media Corp, offer young creative minds from around the world an opportunity to compete and showcase their talent globally. This year's competition challenged 50 teams of young creatives aged 30 and below representing different nationalities, to create an impactful Cyber campaign for the United Nations to mobilise women and girls around the world to stand up against sexual violence. Cyber competition saw the biggest number of teams competing of all categories such as Young Lions Print, Film, Media, PR and Design. Team competing at Cannes Lions represent the best of the best usually qualified through a national-level competition.
OLX.jpgCommercials and content production company, Sniper, and ad-filmmaker and activist Ram Subramanian's Handloom Picture Company, have entered a strategic partnership to coproduce TV commercials and digital content. The partnership commenced earlier this month with Subramanian directing the new OLX Mundi Dance commercial.

Subramanian has previously served as Director at Nirvana Films. His past agency stints also include Trikaya Grey, Contract and Ogilvy - where he ventured into direction from copywriting.
Vivek Ballabh_ General Manager_Digital, Maxus North.jpgMaxus has appointed Vivek Ballabh as General Manager for Maxus Digital for North India.
Ballabh (pictured) joins Maxus from Cheil India, where he managed the media operations for multiple clients. Ballabh brings with him extensive experience in digital marketing and branding which enables a significant understanding in planning/executing various integrated digital campaigns. In a career spanning 14+ years, Ballabh has worked with leading agencies/companies - these being Cheil India, Monster.com, Webchutney, Digitas and Razorfish etc. His body of work also includes working with several fortune 500 brands like HP, Samsung, AMD, Fritolays, 7Up, Microsoft, Makemytrip.com, Maruti Suzuki, Axis Bank, Nestle, Dabur and Airtel among others.
Ballabh started his career with the online marketing domain with Careercommunity.com which launched India's first online job portal- Winjobs.com. He has spent 2 years at Monster.com as a Brand Manager where he handled marketing operations for South East Asian markets. With over 5 years spent at Digitas & Razorfish, Ballabhk launched the digital media practice and also setup a SEM centric off-shore centre of 120 people, catering to the group's business needs worldwide.
Love is Trap 10.jpgLove is Trap 13.jpgSeven Sunday Films has just completed "Love Is A Trap", a short film produced for Toyota and in partnership with renowned film director Hanung Bramantyo.

Filmed on location in Jakarta and Tokyo and featuring real-life Indonesian celebrity husband and wife duo, Rio Dewanto and Atiqah Hasiholan, the film takes us from Indonesia to Japan and follows Rio's character as he desperately tries to unravel the mystery of his wife's sudden disappearance.

The closer he gets to his wife the further he seems to be from solving the puzzle, until a series of cryptic clues lead him to an unexpected rendezvous.

Watt A Box by KFC.jpgAre you searching for a power outlet under tables at the local coffee shop or enter a restaurant to charge your smartphone all the time? This monsoon, KFC in association with Blink Digital turns the act of charging your phone into a service by launching 'Watt A Box' - the 1st ever Meal Box which comes with a built-in power bank that can charge your smartphone while you enjoy your finger lickin' meal!
Driven by consumer insights and demand to access mobile chargers, KFC has created this innovative solution as part of its marketing campaign to engage with consumers. Lucky customers at select KFC stores in Mumbai and Delhi will get a chance to have their 5-in-1 Meal served in 'Watt A Box' and what's more take it home too! Users can also participate in an online contest on the KFC India Facebook page to win these limited edition boxes.
insicknessandhealth.jpgiris Singapore showcases Philips' mission of improving people's lives through meaningful innovations with the latest #In SicknessandHealth campaign. Launched on Philips Home Living Facebook (Singapore) page through two content films, it shows what it means to elderly couples when they vow to love one another in sickness and in health.

SUDEEP-GOHIL.jpg72andSunny has lured former Droga5 Australia CEO Sudeep Gohil to its Los Angeles office as group strategy director.

Throughout his career, Gohil (left) has worked in and outside of the advertising industry, being a founding partner at healthcare startup, Tyde, after serving as CEO and one of the founding partners of Droga5, Sydney.

Gohil also formerly led the strategy department of Wieden+Kennedy Portland while his early career experience at BBH took him to London, Singapore and Tokyo.

In his new role Gohil will focus his attention and wealth of global experience on client needs in Asia Pacific as well as developing strategy for a variety of clients in 72andSunny's Los Angeles office.

"Sudeep is a true creative entrepreneur and we are excited to build our next chapter with him," said Matt Jarvis, partner and chief strategy officer at 72andSunny. "He's rigorous, he's curious and his connection and passion for culture is inspiring. We're also excited to see how he'll integrate adidas into his impressive sneakers collection."
GIGA_Selfie.jpgShare the Load_PG.jpgThis year's Cannes Cyber Lions has seen a total of 96 entries convert to Lions. Asia has a total of 3 Lions with TBWA Hakuhodo Tokyo and BBDO India successful.

TBWA Hakuhodo won a Gold Lion for their already highly-awarded Tourism Australia Sightseeing "Giga Selfie" campaign. They also won a Bronze Lion for King Records "Native Mobile Music Video".

BBDO India's Procter & Gamble Ariel Matic "Dads #ShareTheLoad" campaign continued to prove an award winner with a Bronze Lion in this category.

Two Grand Prix awards were awarded in Cyber.

The first to Leo Burnett Madrid for the Christmas Lottery campaign for Loterias Y Apuestas Del Estado titled "Justino".

The second to J Walter Thompson Amsterdam for ING "The Next Rembrandt".

VIEW THE CYBER WINNERS LIST: Cyber Lions Winners.xlsx

Allianz_Amateur Replay.jpgIn the Cannes Mobile Lions category Asia has picked up 3 Lions, Silver and 2 Bronze, from the 62 Lions awarded (and the "I Sea" app from Grey Singapore is not one of them!).

Lion winners were:

SILVER: Ogilvy & Mather Singapore for Allianz "Amateur Replay".
BRONZE: BBDO Bangkok for Thai Health Promotion Foundation "Helpmet".
BRONZE: TBWA Hakuhodo for Tourism Australia Sightseeing "Giga Selfie".

The Grand Prix award went to T Brand Studio New York for the Google/GE/Mini/New York Times "NYT VR".

VIEW THE MOBILE WINNERS LIST: Mobile Lions Winners.xlsx
Open Road Project.jpgDentsu Inc Tokyo has won a Silver and two Bronze Lions in the Innovation Lions Creative Data category at this year's Cannes Festival of Creativity. All there Lions are for Toyota's "Open Road Project".

The Grand Prix went to J. Walter Thompson Amsterdam for ING's "The Next Rembrandt" in conjunction with production companies New Amsterdam Film Company, Kreukvrij and Superhero Cheesecake. Five Gold Lions were awarded in the category.

VIEW THE CREATIVE DATA WINNERS: Creative Data Winners.xlsx

Behind the leather.jpgIn the year's Cannes Lions Media category Ogilvy & Mather Bangkok has won a Gold and Silver Lion for the People for the Ethical Treatment of Animal's "Behind the Leather".

Havas Worldwide Shanghai has picked up a Gold Lion for Global Road Safety's "SMS Words".

In total Asian agencies came away with 2 Gold, 4 Silver and 3 Bronze Lions.

Silver Lions have gone to "Snapchat from the Closet" for Oogachaga from Ogilvy & Mather Singapore; Rediffusion Y&R Mumbai for Tata Motors "Dipper Condoms" and ADK Taiwan for Uni Noodle's "House of Little Moments".

Bronze Lions go to Dentsu Inc Tokyo for Audi Japan's "Showroom Home Delivery", PHD India for Active Wheel Detergent's "Lo Kar Lo Baat" and McCann & Spencer Hong Kong for Hang Lung Properties' "Fashion Intelligence Index".
Senior Hires-- Anomaly .jpgThree new hires have recently joined Anomaly Shanghai. David Xiao (pictured centre) joins the team as Executive Director of Strategy and Innovation, with over 15 years of experience in consumer insights and strategic planning. Originally from a research background in companies such as Synovate and TNS, Xiao then went client-side to understand how consumer insights could be applied to brand building, innovation and ultimately driving business growth. At Diageo he worked on exciting brands like Johnnie Walker, Smirnoff and Baileys, while at Johnson & Johnson he worked with the innovation team, identifying white space opportunities for emerging markets. Prior to joining Anomaly, Xiao worked at BBDO as Head of Strategy at Shanghai, where he lead the Shanghai planning team working on various brands including Bayer, Johnson and Johnson, The North Face, Fonterra and Bacardi.

Unicef_Bao Xuyen_hor_Sml.jpgHappiness Saigon has released a new print campaign for UNICEF. Created in conjunction with Happiness' Brussels sister agency, the awareness campaign titled #NoFilter draws attention to the importance of pure water in Vietnam, especially as Vietnam is currently enduring a crippling drought.

The campaign has already been shortlisted 14 times accross the Print + Publishing and Outdoor Lions at this week's Cannes Lions Festival. The campaign was awarded 2 Bronze Lions.

Dave King's Cannes Diary: Final wrap

Direct_Group_Jury2.jpgDave King, ECD, Innocean Worldwide sat on this year's Direct Lions jury. With the judging over King gives his final wrap-up exclusively for Campaign Brief.

Wrap. There were 3070 entries in Direct this year. By the time we got to Cannes there were just over 2,000 following pre-judging. At the end we'd given out 1 Grand Prix, 15 Gold, 25 Silver and 34 (I think ) Bronzes. Just 2.4% of the original entries got metal. And that number would have been even lower had we not been 'encouraged' to bump work up. At one stage we were told we were the toughest Direct Jury in the history of Cannes.

Paul Yole: Tuesday - The case for creativity

Paul Yole Cannes 2016.jpgPaul Yole has attended the Cannes Lions Festival as a delegate every year for the past 10 years. Here he reports from Cannes for Campaign Brief, on why the case for creativity never ends.

"The case for Creativity". With a title like that, I had no option but to attend. And it was very worthwhile.

James Hurman, founder of Previously Unavailable and former planning chief at Colenso BBDO New Zealand, talked through some of the highlights from the updated version of his seminal creative effectiveness book, The Case for Creativity.

The book is based upon three decades of international research by universities, scientists, consultants and Hurman himself. It was motivated by his realisation that most of the work that we produce is, in fact, not very creative.
P'Nok Maxus Colour.jpgMaxus Thailand has appointed GroupM's own Sirirat Tosamphanmongkhon as Head of Digital.

Tosamphanmongkhon previously worked within a group of companies as Digital Director of Mindshare and mInteraction. Her portfolio includes blue-chip clients and brands such as Unilever, Estee Lauder, Mazda, AZAY, and dtac.

Tosamphanmongkhon will report directly to the agency's Managing Director, Dujduan Sornmani. She is tasked to lead digital business for Maxus' key clients including L'Oréal, AB Food, Unicharm, Subaru, and MK Restaurant group with a team of 10 digital specialists.

Gemma Ross' Cannes Diary: Final wrap up

IMG_1292.jpgGemma Ross, co-founder and director, Hustle & Bustle is on the Promo & Activation Lions jury. Here Ross gives a final wrap up of this year's judging.

That's a wrap.

In the wee hours of Monday morning after 17 hours of deliberating we emerged from a dark room in the Palais with an impressive list of Lions and an exceptional Grand Prix winner.

Over six days our jury of 25 led by our esteemed President, Rob Rielly, has embraced, analysed and debated 3,452 entries from 17 countries.

What was clear from the outset was this category is by far the most relevant and exciting for the times. I'd go as far as saying a showcase of some of the best work in the Festival. The opportunity to connect brands with its existing and potential consumers via meaningful interactions has never been so fertile.
Barrel.jpgIn celebration of the 150th anniversary of the Jack Daniel Distillery, the oldest registered distillery in the U.S., Jack Daniel's Tennessee Whiskey has today announced the Jack Daniel's Barrel Hunt, a global scavenger hunt that will unite Friends of Jack across the world via Arnold Worldwide.

The first Barrel Hunt will take place at the home of the distillery in Lynchburg on July 1 and visit more than 50 countries in 90 days. Jack Daniel's will provide clues via its local Facebook pages to help fans find the hidden whiskey barrels around the world, giving them the opportunity to win unique, specially designed prizes to commemorate the distillery's 150th anniversary.

Says Mark McCallum, president of Jack Daniel's: "Jack Daniel's has grown from a local name in Lynchburg to an iconic brand in more than 170 countries by remaining true to its legacy of authenticity, independence and integrity. The 150th anniversary is a major milestone for the distillery and is a perfect opportunity to invite everyone to join us in our celebration of Jack Daniel's with our first-ever global Barrel Hunt."

Nancy Hartley's Cannes Diary: Day Four + Five

IMG_6403.jpgNancy Hartley (centre), creative partner, Rumble Creative & Media is on the Outdoor Lions jury. Hartley reports on day 4 + 5 in the jury room exclusively for CB.

"It makes me sick to my core." This was the reaction of one of the jurors on first sighting the work that we would eventually award Grand Prix. Deep envy is a timeless barometer of great work.
YouTube Hero Shot_E[2] (1).jpgVisa, the exclusive payment provider at the Olympic and Paralympic Games, has launched its most ambitious integrated global Olympic Games campaign in the company's history via BBDO, New York.

Marking a bold new direction in Visa's marketing and communications, the new "Carpool" campaign will run globally across all media channels from digital to broadcast as an integral part of Visa's overall Olympic sponsorship which includes onsite activations, new payment innovations and our diverse group of Team Visa athletes.

Life is electric.jpgBehind the leather.jpgIn a major coup, Dentsu Inc Tokyo has won the Design Lions Grand Prix for Panasonic's "Life Is Electric".  The campaign also won 3 Silver and One Bronze Lions

The agency also won a Gold Lion for TV Tokyo Corporation's World Table Tennis Championships.

Dentsu Inc/Drill Tokyo have won a Silver Lion for Enigmo's "A Kind Drone". Dentsu also won Silver for Kokuyo's "Nameless Paints.

Ogilvy & Mather Bangkok won 2 Gold Lions for People for the Ethical Treatment of Animals' "Behind the Leather" and win a Gold and Bronze Lion for Papwin's "Hi-Jet Inkjet Paper".

TBWA\Hakuhodo Tokyo win a Gold Lion for Kurashiki Central Hospital's mt expo 2015.jpg"Surgeon Tryouts" and PARTY Tokyo has won a Gold Lion for Narita International Airport Terminal 3.

Iyamadesign Tokyo have won a Gold Lion Campaign for Kamo Kakoshi Masking Tape's "Mt Expo 2015".

McCann Worldgroup India won Silver and Bronze Lion for Maharashtra Dyslexia Association's "The Dancing Letters".

Silver Lions also go to Taku Satoh Design Office Tokyo for "Pleats Please Issey Miyake Animals Poster Series", J. Walter Thompson Mumbai for the Indian Red Cross Society's "Blood Banking", TWBA Singapore for Airbnb's "A Different Paris".
Thai Health_SMILING.jpgSaatchi & Saatchi Singapore and Monday Bangkok have both starred at the Outdoor Lions awards presentation that concluded just minutes ago at the Cannes Festival of Creativity.

Both agencies scored Gold Lions in the main categories, and Saatchi & Saatchi Singapore backed this up again in the Outdoor craft category with another Gold Lion (for art direction) and Silver Lion (for photography).

Saatchi & Saatchi Singapore's 3 Lions were for their Thai Health Promotion Foundation "Portraits, Thinking, Smiling" public service campaign (left). The campaign picked up Bronze in last night's Print + Publishing category.

Monday Bangkok added another Gold Lion to their luggage this year with their Dutch Mill Co. Arabus Coffee "Man, Lady, Office" campaign. This campaign also picked up Gold in the Print + Publishing category, presented last night.
Toouchable Ink.jpgJ. Walter Thompson Thailand has won a Product Design Lion for Samsung Electronics and Thai Association of the Blind's "Touchable Ink" campaign. Dentsu Inc Tokyo also win a Product Design Lion for Kokuyo's "Nameless Paints" as do Grey Bangladesh for Grameen Ingel Social Business's "Zero Electricty Cooler".

540 entries were received for Product Design and 11 Lions were awarded. The Grand Prix went to "Jacquard" for Google, by Google Creative Lab, London. "To a product designer, material is everything and Jacquard allows us to dream up solutions in nearly every segment of our industry, from medical design to furniture and even social and environmental sustainability," said Jury President, Amina Horozic, Lead Industrial Designer, fuseproject.

Toouchable Ink.jpgJ Walter Thompson Bangkok has continued to enjoy a prosperous Cannes Lions, winning a further two Silver Lions and one Bronze Lion in the PR category.

The Lions were all for Thai Samsung Electronics and Thai Association of the Blind's "Touchable Ink" campaign.

Dentsu Inc Tokyo picked up two Bronze Lions - for Donbei's "10 Minute Noodles" and Toyota's "Open Road Project".

BBH Shanghai also won Bronze for Unilever Lifebouy's "Anti Bacterial Red Packet". And Ogilvy & Mather Vietnam also won Bronze for their "Rhino Rescue Project" for Wildlife Conservation (which also won Silver in the Direct category).
Share the load facebook.jpgBBDO India has won Asia's only Lion in the Creative Effectiveness category at Cannes Lions.

The Bronze was awarded for Ariel's "Share the Load" campaign.

Overall, there were 109 entries in Creative Effectiveness and 13 Lions were awarded, including 2 Gold, 4 Silver and 6 Bronzes. The Grand Prix went to "Monty's Christmas" for John Lewis, by Adam & Eve DDB, UK. "The winner epitomises the very best of creative effectiveness. It's heartwarming work that uses creativity to drive exceptional results and profit growth," said Lions Jury President, Andrew Robertson, Chief Executive Officer, BBDO.

VIEW THE CREATIVE EFFECTIVENESS WINNERS: Creative Effectiveness Lions Winners.xlsx

Dot by Dot Japan wins Bronze in Digital Craft

Deja Vu Kamra.jpgWinners of the new Digital Craft Lions, carved out of the craft categories from the Cyber and Mobile Lions, were also announced. Celebrating the skill and artistry in omni-channel digital creativity, from desktop to mobile to virtual reality, there were 1,148 entries from which 50 Lions were awarded, including 9 Golds.

Dot by Dot Japan has won a Bronze for Deja Vu Kamra's music video in the category.

Mandy Galmes' Cannes Diary: Day Four + Five

IMG_6905.jpgMandy Galmes, co-founder and MD, Fuel Communications is a representative on the PR Lions jury. Here Galmes gives her account of day 4 and 5 in the judging room.
It's been a long five days in the jury room and today was the day the shortlist had to finally come together.
After a marathon 12 hours of judging on Saturday, we left The Palais late in the evening.
LOGO RGB FOR ONLINE (1).jpgCannes Lionesses, the site that celebrates and champions female creativity, is returning to Cannes this year, and this time it is on a mission to seek out the first ever female creative to strike Cannes Gold.

Cannes Lionesses is encouraging people to help out with the search to identify this ground-breaking female creative, the original Peggy Olson, and join the conversation around female creativity in the industry, using the hashtag #canneslionesses.

Green newspaper.jpgSnapchat from the Closet.jpg29 Asian entries have made the cut at the shortlist stage of the Media Lions.

Japanese agencies have 7 shortlists, followed closely by India with 6 and Singapore with 5.

Hong Kong and Thailand have three shortlists each, whilst China has two, South Korea and Indonesia have one each.

For Japan Dentsu Inc Tokyo have 3 Shortlists, with Ogilvy & Mather, TBWA/Hakuhodo, TBWA Hakuhodo and Hakuhodo Kettle each getting one entry on the shortlist.

Leo Burnett heads India's tally with three shortlists for HDFC, OLX and Bajaj V. Ogilvy & Mather (Make love not Scars), Rediffusion Y&R (Dipper Condoms) and PHD (Lo Kar Lo Batt) have one each.
Tencent QQ Alert.jpgJapan and China are Asia's best performers at the shortlist stage of the Creative Data Lions category with 5 and 3 respectively. Dentsu Inc Tokyo and China Tencent were the only agencies with multiple shortlists.

Dentsu Inc Tokyo has 4 shortlists all for Toyota's "Open Road Project" and Hakuhodo Tokyo has one shortlist for Zaim's "Delicious Trend-Mapping".

For China Tencent Shenzhen has two shortlists both for QQ Alert: Turning Social Network into a Missing Children Alert.

Havas Worldwide Shanghai has one shortlist for Baobeihuijia's "Create Current Face of Missing Children".

VIEW THE CREATIVE DATA SHORTLIST: Creative Data Lions Shortlist.xlsx
Helpmet2.jpgBeFearless by Cheil_fear of public speaking training.jpgThe Cannes Mobile Lions shortlist was released this morning and Asia has 10 entries from the 123 entries that made the cut.

BBDO Bangkok and Cheil Worldwide Seoul both have two shortlists. DDB Shanghai, Ogilvy & Mather Singapore, Grey Singapore, MRM/McCann Singapore, TBWA Hakuhodo Tokyo and PHD India all have one shortlist each.

BBDO Bangkok's 2 shortlist are: Thai Road Safety "Helpmet" and LMG Insurance "Safe & Sound Music Player".

Cheil Worldwide Seoul's "#BeFearless" campaign for Samsung is shortlisted twice.

DDB Shanghai was shortlisted for Alibaba "Who Art You".
endacidsale.jpgAerial3.jpgAsia has 17 entries through to the Shortlist stage of the Cannes Cyber Lions.

10 of the 17 shortlists are for  India with Ogilvy & Mather Mumbai leading India's result with 6 Shortlists. All 6 are for Acid Attack's "Make Love not Scars",

BBDO Mumbai has 3 Shortlists for Procter & Gamble's "DadShareTheLoad" for Ariel Matic. TBWA Mumbai has 1 Shortlist for "Snap Councellors".

Japan has 4 shortlists in the category with TBWA Hakuhodo Tokyo and Dentsu Tokyo both with 2 each.

Ogilvy & Mather Singapore, Geometry Global Hong Kong and BBDO Bangkok each have one shortlist.

A total of 309 entries were shortlisted.

VIEW THE CYBER SHORTLIST: Cyber Lions Shortlist.xlsx

Paul Yole: Monday - The real stuff begins

Yole_Sunday_Cannes.jpgPaul Yole has attended the Cannes Lions Festival as a delegate every year for the past 10 years. Here he gives his take on day two of this year's Festival.

Mark Tutssel, President of the Direct Lions jury, has revealed one of the most important parts of the judging process: "To identify brands that embrace creativity."

If you think about that, it doesn't just suggest the kind of work that might get up, it also has wider implications for the industry.
Cannes_Martinezshot.jpgThe Cannes Lions Festival of Creativity has released a new round of shortlists just minutes ago.

You can download the shortlists below. Detailed analysis of Asia's performance in each category will follow over the next hour:

VIEW THE CYBER SHORTLIST: Cyber Lions Shortlist.xlsx

VIEW THE MOBILE SHORTLIST: Mobile Lions Shortlist.xlsx

VIEW THE MEDIA SHORTLIST: Media Lions Shortlist.xlsx

VIEW THE CREATIVE DATA SHORTLIST: Creative Data Lions Shortlist.xlsx

I Sea app.jpgGrey Group Singapore's Bronze Lion win in the Promo + Activation Lions has come under fire following Apple iTunes decision to pull the app from their store. The 'I Sea' app has come under investigation over the past 24 hours following criticism of the app first raised by @SwiftOnSecurity, who tested the app.

The App won a Bronze Lion at last night's Cannes awards presentation.

Media reports today have called the app a "fake" and "bogus"


The Gawker reported that the app was a fake this morning.

Mashable, who were a media outlet to first cover the launch of the app, also reported that Apple has pulled the app. The Register, a UK IT blog covered the story this morning with the headline: "Sea of outrage after 'migrant-spotting app' turned out to be bogus".

And in response Grey has posted an statement on their website saying that the app is in "testing mode".

JM-1 (1).jpgMcCann Worldgroup has named John Mescall president of its Global Creative Council, an expanded creative role charged with helping the worldwide network to marshal creative resources across all of its regions and disciplines. Mescall retains his responsibilities as a global executive creative director.

Says Rob Reilly, global creative chairman, McCann Worldgroup: "Since moving to New York from Australia two years ago, John has brought his terrific creative energy to the network. I've asked him to take on additional responsibilities to help maximize our creative opportunities everywhere."
Google film.jpgContinuing its focus on India, Google is constantly working on enriching consumer experience through their products and relentlessly working towards making internet more accessible and relevant to more and more people. In an effort to do so, Google has released a digital film titled 'The Hero - A Bollywood Story', which has been conceptualised by Lowe Lintas Delhi.

Oreo.jpgAs a follow up to the successful global Wonderfilled campaign launched in South East Asia last year, FCB Jakarta has created a new campaign which encourages Indonesians to spread the wonder this Ramadhan. "The Wonderfilled philosophy is based on Oreo's belief that the world is full of wonder and positivity, and one can unlock this wonder with an act as simple as sharing an Oreo. This premise especially holds true to the behavior during Ramadhan," said Anthony Ho, Marketing Director, Brand Equity, Oreo, Asia Pacific.

Shiv SethuramanB&W.jpgCheil India has recently been appointed as creative agency for FOX Networks Group India's flagship channel brands - National Geographic Channel and FOX Life. Cheil earlier handled a part of the FOX Life business. The account was awarded to Cheil after a robust multi-agency pitch.
Commenting on the win, Shiv Sethuraman, Group President South-West Asia Cheil (pictured) , said, "We are extremely delighted to partner with FOX Networks Group in India! As we take our relationship to the next level, we aim to drive two of the most incredible brands a notch higher. The win is testimony to our passion and commitment to deliver good work. Looking forward!"
Kelvin Koo.jpgAs part of the expansion plans into Singapore, FALCON Agency has appointed Kelvin Koo as a Partner and Managing Director for their Singapore operations. In his new role, Koo will lead a growing team and portfolio of clients across multiple industries, with a goal of continuing his streak of developing award-winning digital campaigns.

Koo brings with him a vast amount of experience. Most recently, he was the Head of Digital at Publicis Singapore, where he was involved in several new business wins, which included Audi and OCBC's social media management, and the Health Promotion Board's integrated marketing campaign. He has also won more than 20 effectiveness awards during his time at Publicis. Prior to that, Koo co-founded INEO, a boutique digital agency headquartered in Singapore that folded into Publicis Singapore, in 2014.
G_Hoey (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Genevieve Hoey, creative director, Wieden + Kennedy, Amsterdam.

Maybe I've been spoilt by the shortlists of TV I've been seeing recently. Maybe I'm just not the willing couch potato I used to be. But the TV this week didn't really connect the dots, well not enough to make me care. The freshest was the skateboarding insight underpinning Direction Skateboards: Free Ride, though this execution could have been pushed. Everything else was a bit limp for me. Pun intended wink wink nudge nudge Durex! Please, if I ever have to watch that or any other Game of Thrones inspired spot, may I choose to be eaten by dragons instead. READ MORE...

Justin Drape's Cannes Diary: Judging Film

Film jury outside.jpgJustin Drape, chief creative officer and co-founder, The Monkeys in Australia is on the Cannes Film Lions jury. Drape, along with many jurors, is reporting exclusively for Campaign Brief.

Film is one of my favourite categories in award shows so I was both elated and honoured to be asked to judge it in Cannes this year. And like the industry at large, film has changed in recent years. A lot.

In 2016 there are online films, viral films, micro-films, social films, promo films, pre-roll films, mobile films, branded content films, short fiction films, short non fiction films, long fiction films, long non fiction films, a non fiction series of films, interactive films, 360 degree films, virtual reality films, case study films about films and... TV & Cinema film to consider.

Marianne Harvey's Cannes Diary: Radio wrap

marianneharvey3.jpgMarianne Harvey, CD, Clemenger BBDO Brisbane is on the Radio Lions jury. Here she give her insights from the jury room.
Inside the jury room
On the last day, the jury debated three Grand Prix contenders until 1am. There was KFC Every Man Meal (South Africa), Libero Football Memories (Spain) and Dove Tongue/Breathing/Blinking (UK). But the one most people loved the most was KFC, with the catchphrase 'you're still a man' becoming a running joke between the jury over the week.
Behind the leather.jpgIPC2.jpgThe Cannes Lions Promo & Activation category has seen 5 Bronze Lions handed out to Asia. The awards presentation, which concluded just minutes ago, saw a total of 107 Lions awarded in Promo & Activation from a total of 3,458 entries. 21 Gold Lions were awarded.

The Grand Prix went to REI "#OptOutside" created by Venables Bell & Partners, San Francisco.

Jury President, Rob Reilly, Global Creative Chairman of McCann Worldgroup, called it the bravest idea of the decade. "It's about a brand living its authentic truth. A brand that places more value in its customers than short term profit and operates with conviction," he said. "It didn't impact culture, but exploded it."

Bronze Lion winners from Asia were:

Grey Group Singapore for Migrant Offshore Aid Station (MOAS) for the "I Sea App".

J Walter Thompson Bangkok for the Thai Association of the Blind/Samsung for "Touchable Ink".
Aribus_LADY_edited-1.jpgMonday Bangkok, part of the Y&R Network, has had a major win picking up a Gold Lion in the Print & Publishing category at the Cannes Lions. It is Asia's only Gold Lion in the category and is for the Dutch Mill Company "Aribus - Man, Lady, Office" print campaign (pictured left and below).

In total, Asia's haul of Lions in the Print + Publishing category was 1 Gold Lion, 4 Silver Lions and 4 Bronze Lions. Of these 1 Bronze and 3 of the Silver Lions came from the craft categories of the Print + Publishing Lions.
Poisoning Rhino horns.jpgGIGA_Selfie.jpgOgilvy & Mather Vietnam has picked up a Silver Lion in the Cannes Direct Lions competition for their Rhino Rescue Project "Saving Africa's Last Wild Rhinos, by Poisoning them". The campaign aims to kill the trade itself by turning rhino horn from a 'priceless' status symbol into worthless poison. It began by infusing African rhino horns with a poisonous cocktail that's harmless to rhinos - but if consumed by humans can induce nausea, vomiting, paralysis and potentially death.

Asian agencies picked up 2 other Bronze Lions from the category.

TBWA/Hakuhodo Japan was awarded a Bronze Lion for Tourism Australia's "GIGA Selfie" and Dentsu Inc Tokyo also won a Bronze Lion for Panasonic's "Life is Electric."

Ingo Stockholm won the Grand Prix in Direct for the Swedish Tourist Association's "The Swedish Number". This idea transcended tourism, becoming a demonstration of the country's 250-year commitment to freedom of speech. "It's refreshing to see a campaign that unites 9.5 million global brand ambassadors through the most direct form of communication: a one-to-one phone call," said Mark Tutssel, Direct Lions Jury President.

75 Direct Lions were handed out, with 13 of them Gold.

VIEW THE DIRECT WINNERS: Direct Lions Winners.xlsx
6Pack.jpgAerial3.jpgThumbnail image for endacidsale.jpgIn a major coup for India, Mindshare Mumbai has won the Grand Prix for Brooke Bond Red Label Tea in the Glass Lions category in Cannes.

Mindshare developed Hindustan Unilever's Brooke Bond Red Label Tea "6 pack band", India's first transgender music band.

Jury President, Madeline di Nonno, described the work as global, inclusive and impactful. "Gender equality is not only a women's issue. It includes all aspects of marginalisation, discrimination and unconscious bias faced by all genders."

The Glass jury also awarded two Gold Lions to India - to Ogilvy & Mather Mumbai for their Make Love Not Scars "Beauty Tips by Reshma" and to BBDO Mumbai for Procter & Gamble's "Dads #sharetheload".

Glass is a "Lion for Change" and celebrates culture-shifting creativity. Entries need to demonstrate ideas intended to change the world; that is work which sets out to positively impact ingrained gender inequality, imbalance or injustice. The category was devised in partnership with Lean In.Org and launched last year.

Entry fees from Glass will now be distributed to causes aligned with the goals of the award, including: UN Women, No Ceilings, Men Engage, Gender and Development Network, Geena Davis Institute on Gender in Media, Women for Women, Pro Mujer, Equality Now Inc. and Global Fund for Women. With the assistance of a unique giving platform created by in/PACT, Festival attendees will each be able to allocate €100 of proceeds (€25, up to four times) throughout the remainder of the Festival to their cause of choice, via the Cannes Lions App."This year, we are honoured and excited to amplify our efforts, enabling delegates to play an active role," said Kevin Eyres, CEO of in/PACT.


RADIO.jpgLaw & Kenneth Saatchi & Saatchi Mumbai has won two Silver Lions for Thomas Cook's Holiday Packages for Senior Citizens in the Radio Lions. The Radio awards presentation concluded in Cannes just moments ago.

From Asia, MullenLowe Singapore picked up a Bronze Lion for Unilever's Clear Shampoo campaign titled "The Man Bun," and "The Comb Over" .

Contract Advertising Gurgaon won a Bronze Lion for "Truecaller' and Leo Burnett Indonesia won a Bronze Lion for GoMart's "Chicken Risotto".

The Grand Prix was awarded to Ogilvy & Mather Johannesburg for KFC's "The Everyman Meals" campaign. In total 91 Lions were awarded in Radio including 13 Gold Lions. The idea, said Jury President, Tom Eymundson, Chief Executive Officer and Director of Pirate Group Inc, touched everyone in the jury room, regardless of gender, age or nationality, it resonated.

VIEW THE RADIO WINNERS: Radio Lions Winners.xlsx

Nick-LAW-Cannes-2016.jpgCampaign Brief caught up with Aussie expat Nick Law, the global chief creative officer at R/GA, at the start of the 2016 Cannes Lion.


Japan scores 2 shortlists in the Digital Craft Lions

Deja Vu Kamra.jpgPlay the Pingpong.jpgJapan is the only shortlisted country from Asia in the Digital Craft Lions with 2 entries shortlisted.

Dot by Dot is shortlisted for Deja Vu Kamra's music video and Dentsu Inc Tokyo for TV Tokyo's "Play the Pingpong".

There are a total of 97 shortlists with the USA getting 41 entries through to the next stage.

VIEW THE DIGITAL CRAFT SHORTLIST: Digital Craft Lions Shortlist.xlsx

Eco Cooler.jpgIn a major achievement for the Bangladesh advertising industry Grey Dhaka has been shortlisted 3 times in the Product Design Lions category in Cannes.

Two of Grey's shortlists are for the Eco-Cooler - the world's first-ever zero electricity air cooler, which uses re-purposed plastic bottles cut in half and put into a grid, in accordance to available window sizes. Based on wind direction and airflow pressure, the Eco-Cooler has succeeded in decreasing the temperature in tin huts by up to 5° Celsius.

Asia has 9 of the 34 shortlists in this category. Also shortlisted are: J Walter Thompson Bangkok, Dentsu Tokyo, J Walter Thompson Japan, J Walter Thompson Malaysia, VML QAIS Singapore and McCann Erickson Mumbai.

VIEW THE PRODUCT DESIGN SHORTLIST: Product Design Lions Shortlist.xlsx
KCH_Surgeon_Tryout_1.jpg24 entries have made the cut in the PR Lions category. Japan leads with 7, India and Thailand have four each, Hong Kong 3, Singapore 2 and South Korea, Vietnam, Chinese Taipei and China all have 1 each.

For Japan, Dentsu has 3, TBWA Hakuhodo has 2 and ADK Tokyo and Beacon/Leo Burnett have one each.

VIEW THE PR SHORTLIST: PR Lions Shortlist.xlsx
Akanksha Foundation.jpgShare the load facebook.jpg23 entries have made the shortlist for the Cannes Creative Effectiveness Lions category.

India is the only country from Asia to have made the cut, with two shortlists.

Ogilvy & Mather Mumbai is shortlisted for The Akanksha Foundation.

BBDO India is also shortlisted for Ariel's "Share the Load".

VIEW THE CREATIVE EFFECTIVENESS SHORTLIST: Creative Effectiveness Lions Shortlist.xlsx

Life is electric.jpgmt expo 2015.jpgAsia has scored 57 shortlists in the Cannes Design Lions category, which this year saw 250 shortlists make it through.

Japan has performed very well with 28 shortlists, with Dentsu Inc. Tokyo leading the agency pack with 17.

Dentsu's Panasonic's "Life is Electric" is shortlisted 7 times.

Iyamadesign Tokyo have 3 shortlists for Kamoi Kakoshi Co's "Mt Expo" campaign.

The next two best performing countries are Thailand and Singapore with 8 shortlists each.

Ogilvy & Mather Bangkok is the best performing agency in Thailand with 7 entries shortlisted. Y&R Bangkok has the other shortlist.
Saatchi_Portraits.jpgSaatchi_Smiling.jpgMcDonalds_Loving the night 1.jpgSingapore, Thailand and China are Asia's best performers at the shortlist stage of the Cannes Outdoor Lions categor. Traditionally a strong category for Asia, this year is no exception with Asia-based agencies having 76 entries to make the cut. In total 495 entries were shortlisted in the category.

Singapore was the best performing country lead by J Walter Thompson with 13 shortlists. Saatchi & Saatchi Singapore has 8 shortlists followed by DDB Singapore and MullenLowe Singapore with 3 and 2 respectively.

Thai agencies scored 19 shortlists, lead by Ogilvy & Mather with 6. TBWA Bangkok, Illusion Bangkok and Monday Bangkok all had 3 shortlists.
CannesOutdoor_jury_group.jpgThe Cannes Lions Festival of Creativity has released five shortlists just moments ago.

You can download the shortlists below. Detailed analysis of Asia's performance in each category will follow over the next hour (pictured left is the Outdoor jury):

VIEW THE OUTDOOR SHORTLIST: Outdoor Lions Shortlist.xlsx

VIEW THE DESIGN SHORTLIST: Design Lions Shortlist.xlsx

VIEW THE PRODUCT DESIGN SHORTLIST: Product Design Lions Shortlist.xlsx

VIEW THE DIGITAL CRAFT SHORTLIST: Digital Craft Lions Shortlist.xlsx

VIEW THE PR SHORTLIST: PR Lions Shortlist.xlsx

IMG_9458-2_RT (1).jpgInnocean Australia has made two new senior appointments. Scott Davis (right) joins as head of strategic planning and Philip Sherar (left) joins as group account director, leading the Hyundai account.

Davis comes from MJW Sydney, where he was head of planning. Prior to that he was head of planning at Leo Burnett Sydney and was part of the leadership team that saw Leos become one of the most awarded agencies in Australia for campaigns including Bundaberg Watermark and Canon Photochains. He has also occupied senior planning positions at BMF and Clemenger.
DLBi HK.jpgGlobal marketing and technology agency DigitasLBi has bolstered their Hong Kong management team following a series of recent new client wins including global agency for Shangri-La and Swire Properties

As part of DigitasLBi Hong Kong expansion, Damien Tew (pictured centre) has moved from his role as Managing Director of Shanghai into the role of Managing Director for Hong Kong. Tew will be responsible for driving growth and expansion of the agency in Hong Kong. Tew will report into Annette Male, CEO APAC.

Tew said, "Having helped set up our Hong Kong operations more than 2 years ago, I am excited to be back to lead this fantastic team at a time of rapid growth. The Hong Kong team have achieved a lot over the last year and we remain committed to driving continued growth for our clients through our unique blend of data, creativity and technology."

BBDO Greater China wins Vita Teas business

Tze Kiat Tan.jpgVitasoy International Holdings Ltd has appointed BBDO Greater China for all creative duties of their iconic Vita tea portfolio across Greater China. This was a multi-office effort between BBDO Beijing, BBDO Hong Kong and BBDO Shanghai.

Vita is one of the most iconic Hong Kong brands with a proud 40 year-old heritage and a vast portfolio of teas. BBDO will play a key role in raising its awareness and differentiation, and as such will be setting up teams across Greater China.

Tze Kiat Tan, Chief Executive Officer of BBDO Greater China said of the win, "Vita is a brand we are deeply passionate about, and have such tremendous respect for. We are in awe with its history and feel so privileged to be part of its future. We are committed to help the tea portfolio achieve exciting new heights, in the coming years and beyond."
Formula E Logo.jpgFormula Electric Racing (Hong Kong) Limited has assigned TBWA\Hong Kong as their strategic and creative partner to promote the first ever HKT Hong Kong ePrix (October 8-9, 2016).

The FIA Formula E Championship is the world's first all-electric auto racing series. It was created as a means of demonstrating the potential of sustainable mobility, whilst promoting three core values: fostering technological innovation, increasing environmental awareness and encouraging sustainable behaviour.
Andreas Vogiatzakis.jpgHavas Media Group has launched fully owned operations in Malaysia, under the leadership of media industry veteran Andreas Vogiatzakis.

Vogiatzakis (pictured left) joins Havas Media Group with more than three decades of experience in the media industry spanning media agencies Omnicom Media Group, Mindshare and Starcom MediaVest Group.

The groundwork for Malaysia operations began in early May this year with the appointment of
Christine Chang as General Manager and Roopal Julka as Head of Digital.

Vogiatzakis' mandate includes a full-fledged launch of the agency, putting in place teams and processes to give the young media agency a head start in the competitive Malaysian media market. He will also be responsible for the launch of specialist brands like Mobext, Socialyse, Affiperf and Ecselis, and will be working closely with Havas Worldwide to deliver the Havas Village proposition in Malaysia.

Paul Yole: Back to simple truths. Thank God

Yole_Sunday_Cannes.jpgPaul Yole has attended the Cannes Lions Festival as a delegate every year for the past 10 years. Here he gives his take on two of the Sunday seminars from this year's Festival.

I used to delight in telling first time visitors to Cannes, "nothing great ever happens on the first Sunday." Unless you count the odd magnum of Minuty.

But things have changed. Sunday is the new Monday, so I dragged myself along to listen to Nir Wegryn from BrandOpus and acclaimed artist Ori Gerst talk about how perception, not fact, creates reality.

I wish I hadn't bothered.

Kiran Aswani to Iris Singapore as business head

Kiran Aswani.jpgKiran Aswani has joined Iris Worldwide in Singapore as Business Head and will report to Craig Mapleston, Managing Director of iris Singapore, and be responsible for the agency's fast growing range of health and beauty clients.
Aswani (left) has over 16 years of experience in healthcare and advertising. She started her career in pharma sales and retail, before moving on to pursue her passion in marketing and advertising for the next 13 years. Her work has spanned from Rx to consumer and B2B brands, successfully driving global, regional and local accounts such as sanofi-aventis, GSK, Allergan, Mundipharma, West Pharmaceuticals Santen, Abbott, Bayer, Merz Aesthetics, Galderma, Novartis, Bristol-Myers Squibb, Glenmark and Nicholas Piramal.

Damon Stapleton: For the lonely men and women

20140421-165642 (1).jpgA regular blog by Damon Stapleton, chief creative officer of DDB New Zealand

This beautiful description comes from a speech Leo Burnett did many years ago. He spoke about those lonely people that work into the night pushing themselves. When everybody else has left, they stay.Their solitary, unobserved greatness is based on satisfying themselves before they satisfy anybody else. They are advertising's invisible heroes.

The truth is, without these magical mad men and women, who have this need to go beyond an impossible, invisible line in their heads, advertising would be a simple, unsatisfying business.
McCann_Health_Team_On Stage.JPGMcCann Health won the coveted Network of the Year Award at the 2016 Lions Health last night, the opening awards show of the Cannes Lions International Festival of Creativity.

Lions Health is dedicated to life-changing creativity, showcasing and inspiring ideas that transcend especially challenging boundaries.

The McCann Health network this year won five Lions (1 Gold Campaign, 2 Silver and 2 Bronze) and 22 Shortlist Awards, with the wins representing 12 McCann agencies on six continents.

Bob Mackintosh: Nerding Out

bob_mack (1).jpgBob Mackintosh, ECD at Host Sydney is sitting on the Cannes Cyber Lions jury. Mackintosh, along with other jurors, is reporting exclusively for Campaign Brief.

On the first morning of judging, when we as a jury got together in a room for the first time and made awkward introductions, one of the jurors had a contraption I'd never seen before in my life. A small, shiny black thing with little glass eyes on either side. I didn't know what it was. And, I was too afraid to ask, for fear of being outed as a Cyber Phoney. (Does everyone in the Northern Hemisphere have one of these things? Have I been living under a rock?)

Turns out, know one else knew what the hell it was either.

It's just a camera. Specifically, a 360° camera from Ricoh. It's very cool. And I've been nerding out on it ever since, not always with great results. (Eyes left). But... it's fun to play, to see something new.

That's one of the things that makes Cyber such a dynamic and interesting category. Judging the work you see how people have 'played'. How they've tried new things and explored what's possible. It makes total sense. After all, we all want to make original work, and the simple fact is new technologies allow us to do stuff that hasn't been done before.

Iggy Rodriguez: Year of the dog?

2016-06-16 08.56.40 (1).jpgIggy Rodriguez (near left), creative group head, Leo Burnett Sydney is on the Cannes Promo & Activation Lions jury. Rodriguez is reporting exclusively for Campaign Brief.

Having spent the first three days in small groups of 'mini-juries' there's been some amazing work already. Today the whole promo jury comes together to review the shortlist, which I'm sure will bring some more brilliance and it will also be my first chance to see the entire spread of work from all around the world. Sounds like we're in for a really, really long day.

Matt Gill's Cannes Diary: Day Five

IMG_1990.jpgMatt Gill, group CD, Healthy Thinking Group a judge on the Health & Wellness Lions jury. Gill is reporting exclusively for Campaign Brief from Cannes.

Up early again and back in the jury room for a 9am start. Today was all about picking gold, silver and bronze plus the coveted best of show Grand Prix. We have been taking bets each day on how long the sessions will last and to be honest I thought with all the discussion so far we might be looking at an afternoon off and getting stuck into what the town has to offer outside the Palais des Festivals. Unfortunately that was a bit nieve for a first timer judge at Cannes and we finished up 16 hours later leaving at 1am but at least debating everything and having some sort of unified front.

Dave King's Cannes Diary: Day Three

IMG_1146 (1).jpgDave King, ECD, at Innocean Worldwide is on the Direct Lions jury in Cannes. King is reporting exclusively for Campaign Brief.

Day 3. It was bucketing down today. So we hunkered up in the Station Pub across the road from the station watching Wales try and defend their way into the next round. Having won the last two rugby world cups has made me care a lot less about the rare All Blacks loss, but watching Joe from the Promo jury's pain at Wales' last second loss did bring back memories of Eales then Kefu breaking our hearts a decade back.
ENDACIDSALE 2.jpgAerial3.jpgSnapchat from the Closet.jpgIndia has 4 of Asia's 6 shortlists in the Glass Category at the Cannes Lions Festival of Creativity. The category saw 18 entries make the cut to progress to the metal round. Singapore and Japan also made it through.

Glass is a "Lion for Change" and celebrates culture-shifting creativity. Entries need to demonstrate ideas intended to change the world; that is work which sets out to positively impact ingrained gender inequality, imbalance or injustice.

Asia's 6 shortlists are:

Ogilvy & Mather Mumbai for their Make Love Not Scars "Beauty Tips by Reshma"

BBDO Mumbai
for Procter & Gamble's "Dads #sharetheload".

Weber Shandwick Mumbai
for "Daughters of Mother India".

Mindshare Mumbai
for Brooke Bond Red Label Tea "6 Pack Brand".

Hakuhodo Tokyo
for Google Japan "Women Will"

Ogilvy & Mather Singapore
for LGBT Oggachaga Counseling "Snapchat from the Closet"

VIEW THE GLASS SHORTLIST: Glass Lions Shortlist.xlsx
Radio.jpg15 Asian entries have made the cut at the Radio Lions shortlist stage with India leading with seven shortlists, 3 from Law & Kenneth Saatchi & Saatchi all for Thomas Cook's Holiday Packages for Senior Citizens, and two each for Contract Advertising for Truecaller and Bates Chi & Partners for Women's Safety.

Singapore follows with 6 shortlists, 4 for MullenLowe all for Unilever's Clear Shampoo "The Man Bun, The Comb Over", and two for Ogilvy & Mather for The Life Foundation/Ministry of Info and Broadcasting, Government of India.

Ogilvy & Mather Hong Kong and Leo Burnett Indonesia have one shortlist each for ExpediaAsiaPacific and GoMart respectively.

VIEW THE RADIO SHORTLIST: Radio Lions Shortlist.xlsx

IPC1.jpg24 Asian entries have made the cut at the shortlist stage of the Promo & Activation Lions at the Cannes International Advertising Festival. The category saw 306 entries shortlisted. Japan and Singapore lead with 6 Shortlists each, followed by Thailand with 4, India and China with 3 each, and South Korea and Vietnam with one each.

From Japan TBWA/Hakuhodo have 2, Dentsu have 2, and J.Walter Tompson and Ogilvy & Mather one each.

From Singapore, Grey Group have 5 Shortlists and MullenLowe has one Shortlist. 4 of Grey Group's shortlists are for the Migrant Offshore Aid Station "I SEA App". The app lets anyone with a smartphone access satellite image of part of ocean and check it for migrants who may be in trouble.

VIEW THE PROMO & ACTIVATION SHORTLIST: Promo & Activation Lions Shortlist.xlsx
joji.jpgBreeze_Wool_1.jpgMullenLowe Singapore, TBWA Bangkok, Y&R Shanghai and O&M Bangkok lead the way for Asia following the release of the shortlist for this year's shortlist Cannes Lions Print + Publishing category.

In total, 430 entries have made the cut from the entries submitted in the category this year.

The jury president this year is DDB Singapore's Joji Jacob (pictured left).

Asia has 71 shortlists with Thailand and Singapore the most successful in terms of numbers with 21 and 14 respectively.

Also with shortlists this year are India (11), China (10), Indonesia (4), Japan (4), Vietnam (3), The Philippines (2) and Hong Kong (2).

GIGA_Selfie.jpgendacidsale.jpgThis year's Cannes Lions Direct category is, at the shortlist stage, a disappointing one for Asia. Following five days of judging just 22 entries from Asia survive as part of the final list of 293 shortlists. Hopefully, many of these can convert to Lions at the awards presentation.

Japanese agencies have 7 entries that made the cut. TBWA Hakuhodo has 5 Shortlists, 3 of which are for Tourism Australia's "Giga Selfie", and Dentsu Tokyo has 2 Shortlists.

India has scored 4 Shortlists with 2 going to Ogilvy & Mather for Make Love not Scars' "Acid Attack" and one each for Leo Burnett and BBDO.

Thailand and Vietnam have 3 Shortlists each, Singapore 2, and China, Hong Kong and Bangladesh have one each.

VIEW THE DIRECT SHORTLIST: Direct Lions Shortlist.xlsx
Cannes_Palais_Sign.jpgThe Cannes Lions Festival of Creativity has released five shortlists just moments ago. You can download the shortlists below. Detailed analysis of Asia's performance in each category will follow shortly:

VIEW THE DIRECT SHORTLIST: Direct Lions Shortlist.xlsx

VIEW THE PROMO + ACTIVATION SHORTLIST: Promo & Activation Lions Shortlist.xlsx

VIEW THE PRINT + PUBLISHING SHORTLIST: Print & Publishing Lions Shortlist.xlsx

VIEW THE GLASS SHORTLIST: Glass Lions Shortlist.xlsx

Radio Lions Shortlist.xlsx

Paul Yole's Cannes: Just like the first time

Paul Yole Cannes 2016.jpgPaul Yole has attended the Cannes Lions Festival as a delegate every year for the past 10 years. Here he gives his first impressions of this year's Festival.

Cannes Lions has undergone a refresh.

And I like it.

The Palais has changed its layout to the extent that I almost felt lost, even though it's the tenth time since I first wandered the halls. Different, but in a good way.

Karen Sproul's Cannes: The Beginning

Sproul-Cannes-2.jpgExit Films producer Karen Sproul on the Cannes Film Craft jury. Sproul, along with many jurors, is reporting exclusively for Campaign Brief.

After weeks of pre-judging and an excited buildup, I finally arrived in Cannes this afternoon.

I spent a few days in Marseille beforehand to get onto the timezone, as I didn't fancy sitting in the jury room struggling with jetlag.  It's a beautiful city with the old harbour at it's heart, but I felt as though I was the only person not there for the Euro Finals.  Hordes of football fans from all over Europe would pour into the city, striding about, chanting their songs.  The day after a game, the city would empty out, deserted for a few hours, before the next group of fans replaced them - different jerseys, different chants.
Man Boobs.jpgThe Cannes Health Lions Grand Prix for Good has been awarded to "Man Boobs" by Argentinian agency David Buenos Aires for MACMA. David is part of the Ogilvy & Mather network.

"Man Boobs" was developed on behalf of the The Breast Cancer Health Movement and takes on social media censorship of female breasts by demonstrating how to do a breast self-exam using a man. The social campaign also raises awareness for breast cancer in men. 


The Grand Prix for Good is open to Gold Lion winning entries ineligible for a Grand Prix in their section and judged by members of the Pharma and Health & Wellness juries.
CannesLionsSign_1.jpgEntries from the Asia Pacific region to the 2016 Cannes Lions International Festival of Creativity account for nearly 22% of all entries received. Last year Asia Pacific entries to Cannes numbered 7,730 and this year this figure has jumped by a whopping 1,582 entries to 9,312 entries.

Overall Cannes Lions received 43,101 entries.

Australia and Japan lead the way in Asia Pacific in numbers of entries. This year Australia submitted 1,782 entries - up on the 1,523 entries in 2015. Japanese entries this year have seen a huge increase - up 448 on last year's 1,288 entries to 1,736 this year.

Submissions from China are also up to 1,022 (933 last year). Entries from Singapore went up by 100 this year to 688 and Thailand numbers dropped from 625 to 558. Entries from New Zealand went up from 461 last year to 526.
KCH_Surgeon_Tryout_1.jpgKCH_Surgeon_Tryout_3.jpgThe Health and Wellness Lions were awarded just moments ago at the first awards presentation of this year's Cannes Festival of Creativity. The first Lions are part of the Health Lions Festival.

In the Health and Wellness category the star of the show for Asia was TBWA Hakuhodo Tokyo who walked away with a Gold and Silver Lion for their "Surgeon Tryouts" campaign for the Kurashiki Central Hospital. The Gold was awarded in the Direct, Promo + Activation category with the Silver awarded in the PR category. The campaign helps to identify the most skilled surgeons in Japan - using sushi, origami cranes and insects. New recruits are required to pass three near-impossible missions, in which they needed to demonstrate their potential surgical skills through unique metaphorical displays of talent. 6 Lions from TBWA Hakuhodo Tokyo's 10 shortlists in this category is an impressive performance.

47 Lions were awarded in Health and Wellness, from a total of 2023 entries. Only 10 Gold Lions were awarded in the category.

Other winners from Asia in the Health and Wellness Lions were J. Walter Thompson Bangkok, Rediffusion Y&R Mumbai and Y&R Shanghai who all received Bronze Lions.

The End.jpgMedulla Communications Mumbai has put in a very strong showing in the Cannes Health Pharma Lions category picking up 2 Gold Lions along with 2 Silver and 3 Bronze. The Pharma Lions were presented in Cannes just moments ago with a total of 58 Lions handed out in the category.

Medulla Communications Mumbai picked up 2 of Asia's total of 3 Gold Lions, with McCann Health in Hong Kong also awarded Gold.

The Indian Association of Palliative Care's "Last Words" campaign won both of Medulla Communications Mumbai's Gold Lions, along with a Silver Lion. The agency backed this up with a Silver and Bronze Lion for their Zentel "Slums For Worms" campaign. Medulla's other 2 Bronze Lions were for J&J Concerta "ADHD Stmptom Stamps". This strong performance saw the agency named Healthcare Agency of the Year.
The End.jpgAsia has 26 entries that have made the cut at the shortlist stage for the Cannes Pharma Lions.  India and Hong Kong both have 9 shortlists.

All of India's nine shortlists are for Medulla Communications for the Indian Association of Pallative Care for "End of Life care".

Six of Hong Kong's shortlists go to McCann Health for Pfizer's Xalatan".

Japan has four shortlists; South Korea two; and Thailand and The Philippines have one shortlist each.

VIEW THE PHARMA SHORTLIST - Pharma Shortlist.xlsx
KCH Recruitment.jpg32 entries from Asia have made the cut at the shortlist stage of the Cannes Health & Wellness Lions category, led by Japan with 12 followed by China with 6 with shortlists. A total of 201 entries made the shortlist which was released in Cannes this afternoon.

TBWA/Hakuhudo Japan has scored 10 shortlists all for Kurashiki Central Hospital, with the other two going to Toppan Printing Tokyo and McCann Erickson.

Whilst five of China's shortlists go to Y&R Shanghai for The Samaritans. The other shortlist went to J. Walter Thompson Shanghai.

Redifusion Y&R India has scored all of India's 5 shortlists, Y&R Malaysia has all of Malaysia's 3 shortlists, Singapore has 2 that made the cut (Ogilvy and Grey) as does Hong Kong with a shortlist for Cheil and Grey. Thailand and Indonesia both have one finalist to J. Walter Thompson and Hakuhodo respectively.

VIEW THE HEALTH + WELLNESS SHORTLIST - Health & Wellness Shortlist.xlsx
Velocity Report.jpgOgilvy & Mather has launched a new report that identifies 12 "velocity" markets that will be key to middle-class consumer growth over the next decade. With the "BRIC" index of markets having outlived its usefulness, Ogilvy's new ranking provides a fresh perspective on the future of global growth, and challenges some of the outdated notions about "emerging markets".
Nils_Andersson.jpgNils Andersson has taken on the role of regional creative president for TBWA\Asia, in addition to his current responsibilities as president of TBWA\Greater China, with immediate effect.

Highly regarded and recognised for driving change, Andersson's impact upon his return to TBWA in 2015 was immediate, with TBWA\Greater China winning Gold and Silver Lions at Cannes - TBWA\China's first Lions since 2008.

Later that same year, Andersson (picitured) was named Greater China 'Creative of the Year' - this was the second year in succession Andersson received this honour, and the only creative director based in China to receive this accolade twice. In addition to his awards success, Andersson's highly visible work for major international brands, has garnered the Asia Region 'Brand Marketer of the Year' for two separate brands within the last few years.
68dc-c899-821a-d651.jpgAward-winning Australian visual effects company Alt.vfx has launched a new virtual reality division, Alt. R&D.

The new division (pronounced 'Altered'), will see the company capitalise on their reputation for stunning visuals such as those displayed in last year's innovative 360-degree Captain Risky campaign, the company's latest offering in the virtual reality space.

Formalising the new VR division, new chief technologist, Raymond Leung (above, right) and senior producer, Tyrone Estephan (above, left) have joined the fold, bringing complementary skillsets and an equally passionate outlook to the company's VR offering.
Titan.jpgTitan Octane aired their latest ad film, speaking to the generation of men who chase challenges and live in the fast lane. The new campaign by Ogilvy Bangalore positions Octane as a watch that embodies the sporty and energetic side of the modern Indian male, and brings alive the core thought of 'Speed' in a thrilling and unexpected manner.


Cannes Contenders: J. Walter Thompson, Perth

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

RAC_logo_288x144px.jpgRAC: Monitored Alarms - Don't Care
J. Walter Thompson, Perth
J. Walter Thompson wanted to highlight the benefit of RAC's 24/7 monitored alarm systems by pointing out that you can't always rely on your neighbours to pay attention to normal, unmonitored, home alarms.
AnmumandDad.jpgThrough a heart-warming series of videos, BBDO Singapore and Anmum have developed the 'Anmum and Dad' campaign to remind men that being a father is very much in their nature.

The parenting landscape in Asia is shifting, where dads are looking to play a more active role in parenthood. There is increasing familial and societal recognition towards the essential role of fathers in a child's well-rounded growth and development.

1. Grand Effie Winner - BBDO and Proximity Hong Kong.jpgInternationally Recognized Effectiveness is the slogan for this year's Hong Kong Effie Awards. This claim is to highlight the prestigious status of the Award which Hong Kong marketers get recognized in Hong Kong under the umbrella of the international Global Effie Awards of New York.

Hong Kong Effie Winners will be listed on the Global Effie website with all Global Effie Winners as the best Marketing Campaigns under a worldwide Effie Effectiveness Index which ranking identifies and ranks the most effective marketers & brands by analyzing Finalists and Winner data from worldwide Effie competitions.

Cannes Contenders: J. Walter Thompson Sydney

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Parkinson's 1.jpgParkinson's NSW: The Lucky Ones
J. Walter Thompson, Sydney
Parkinson's disease, a progressive nervous system disorder, has no cure - and one of the most effective treatments for the illness involves a deep brain stimulation surgery that requires the patient to lie awake while surgeons operate on the brain. One patient's experience with this procedure became the center of J. Walter Thompson Sydney's "The Lucky Ones" campaign for Parkinson's NSW. Filmed live at the Westmead Private Hospital, the spot begins with a jarring visual of surgeons drilling into a patient's head, accompanied by a voice over. As the camera pans to the other side of the sheet, we learn that the patient himself is the one narrating the spot. It's a confronting and compelling film that helped Parkinson's NSW encourage donations in the lead-up to World Parkinson's Day in 2016.

Cannes Contenders: Clemenger BBDO Wellington

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Screen Shot 2016-05-03 at 8.29.23 am.jpgNZ Transport Agency: Hello
Clemenger BBDO, Wellington, New Zealand
The NZ Transport Agency can't be in people's cars every time they reach for their phone. But.. their passengers can. So Clemenger BBDO found a way to use passengers as a channel. 'Phone Palming' was launched with an online film, set to Lionel Richie's 'Hello'. It struck a chord with the audience, with 52,000,000 views in its first week, and 1,000,000 shares, getting to young drivers all around the world before they even got into their cars.

Cannes Contenders: Contagion New Zealand

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

CRS0071_Dino_6x3_Pon[29]-thumb-400x200-199739.jpgChorus: Unable to Connect Dinosaur
Icons of the modern era are becoming extinct. The 'Slow Internet is History' campaign by Contagion for Chorus, puts the highly identifiable and most annoying icons of slow internet in their rightful place, the museum.
Screen Shot 2016-06-17 at 10.35.28 am.jpgJust before Christmas 2015, Mullen Lowe Indonesia approached Cirkus to be involved in Unilever's brand new global campaign for Paddle Pop.

The work included the re-design of existing characters. Cirkus' animation director Romain Borrel led a team of illustrators and 3D modellers to come up with a fresh new look for Max, Leena, Higga, Twitch and Spike, and transform them to suit a 21st century pre-teen market; giving them distinct personalities to be used on packaging as well as on all animated content.


Dave King's Cannes Diary: Day One + Two

IMG_1093.jpgDave King, ECD, Innocean Worldwide in Australia is sitting on the Direct Lions jury. King, along with many other jurors, is reporting exclusively for Campaign Brief.

Day 0. As a Kiwi representing Australia in Direct, I'm interested in the fortunes of both countries. So here's what I've seen from NZ and Australia so far.

None of the Australasian judges got too silly at the welcome drinks last night. One started using the word 'moist' a lot as the night wore on. She's promised 'this will be the theme of her blog on CB this week. We'll see.

Day 1. We pre-judged before Cannes and cut the work down from 3070 pieces to around 2,000 to be judged this week. Some pieces I thought weren't too good still made it through to judging today. Others looked as impressive as I remembered.
Kites of hope 2-thumb-400x222-222418.jpgY&R Singapore and Spectrum Y&R Pakistan's Kites of Hope campaign for Roshni Helpline has already helped two families welcome home their missing children, in just two months since the campaign launch.

Roshni Helpline, an NGO committed to reunifying lost children with their families, has been attempting to capture people's attention by distributing posters. This approach, however, was largely ignored on the crowded walls of Karachi. The challenge was to launch an appropriate and interactive medium to raise awareness of the missing children and Roshni Helpline's services among some 9 million Karachi residents.

Bob Mackintosh: Stop and smell the Rosé

IMG_2545[2] (1).jpgBob Mackintosh, ECD, at Host Sydney is sitting on the Cyber  Lions jury. Mackintosh, along with many jurors, is reporting exclusively for Campaign Brief.

Lunchtime, day two of Cyber Lions judging. On the menu for the day, poisson du'jour and beef. I went for the latter, purely because it's fun to say in French (BOOF!)

Also on the menu, Rosé. A fitting accompaniment to the boof and the lunchtime conversation. It's here in the mess-hall we as a jury regroup (after an intense day or so of judging individually), and reflect on the work we've seen. This is the fun part. A chance to slow down, hear a few opinions, and discuss then debate the emerging themes that are presenting themselves...
Livewithpassion.jpgAnanda Development, one of Thailand's leading real estate brand, positions themselves as the 'urban living solution'. Solutions that improve the quality of life of its residents, by providing properties designed to allow them to live their passion.

Bates Appointment Image .jpgBates CHI & Partners Jakarta has appointed Ramanathan Balasubramanian as CEO of their flagship ASEAN office in Jakarta as Hendra Lesmono steps up to become the agency's Creative Chairman - a newly formed role designed to put creativity at the center of the agency.

Balasubramanian (pictured left) will relocate from Mumbai where he has for the past 3 years been the Managing Partner of Ogilvy & Mather Mumbai & Kolkatta, whilst Lesmono (right) has been the Creative Leader of the agency since 2007.
Mazda.jpgSaatchi & Saatchi Shanghai's new campaign for Mazda's new Atenza centers on the company's design philosophy: KODO - Soul of Motion.  When that philosophy came together with the Bose Centerpoint 2 audio system in the new car, it inspired the agency to capture the one-of-a-kind, visceral experience that is a Mazda Atenza with Bose acoustics.

To capture the Sound and Soul of Motion, Saatchi & Saatchi cooperated with famous artist Du Kun and used renditions of traditional Chinese landscape paintings, changing the elements and perspective to form portraits of Chinese indie musicians. The work is an expression of the overwhelming feeling, an almost spiritual state, you experience as you drive the Sound and Soul of Motion - the Mazda Atenza.

Mu Ma, a rock musician, is surrealistically interpreted as the Sky View Tower, while Xiao Juan, a folk singer, is interpreted as the Heavenly Sound Temple. In fusing the musicians' portraits with traditional landscapes and architectural elements, Saatchi & Saatchi shows how one is immersed in sound while driving the Mazda Atenza.
Share the load facebook.jpgFacebook has announced the winners for the 2016 Global Facebook Awards. Asia has scored one Gold Award out of a total nine.

BBDO India won the Gold Award for Procter and Gamble's Ariel "Share the Load" campaign in the category: Beyond Facebook/Integrated.


Matt Gill's Cannes Diary: Day Four

Unknown-1.jpgMatt Gill, group CD, Healthy Thinking Group is Australia's representative on the Health & Wellness Lions jury. Gill, along with most of the Australian and NZ jurors, is reporting exclusively for CB.

We are now at the half way point of the judging and the town is getting busier and busier. Other juries are turning up as the festival is staggered over two weeks and It's going to hit fever pitch. There will be celebrities doing talks and pop stars arriving. I noticed Gwyneth Paltrow is here and someone said Coldplay arrive soon (awkward). I've been told there have been near to 45,00 entries across all categories, I haven't been asked here because I'm good at maths but at an average of 500 Euro a pop that's quite a bit of cash. No wonder Lions is such a well oiled machine and the biggest event of the year.

Nancy Hartley's Cannes Diary: Day One

IMG_0622.jpgNancy Hartley, creative partner, Rumble Creative & Media is Australia's representative on the Outdoor Lions jury. Hartley along with many other jurors, is reporting exclusively for Campaign Brief.

Day One is always pretty solitary, and somewhat exhausting. After meeting my fellow jurors last night at a lovely reception at The Carlton, it was down to business bright and early.

Our jury president, Ricardo John of JWT Brazil set some ground rules and asked us to look for work that talked to real people, not just advertising professionals in a jury room.

Mandy Galmes' Cannes Diary: Day One + Two

IMG_6827.jpgMandy Galmes, co-founder and MD, Fuel Communications is Australia's representative on the PR Lions jury. Galmes along with many other jurors, is reporting exclusively for Campaign Brief.

Day two of judging and we are off to a good pace now. With the record number of entries this year there is a lot to get through before we even get to the shortlist stage - whittling down more than 2,000 to just 500 for the shortlist. The 20-person jury is divided into four groups and we have about 500 entries under our belts so far. In this process we are starting to see some consistent themes across categories - from gender equity to the Syrian refugee crisis in Europe, from bullying to banning the trade in Ivory, and - love them or hate them - emojis.

Marianne Harvey's Cannes Diary: Day Two

MarianneHarvey2 (1).jpgMarianne Harvey, CD, Clemenger BBDO Brisbane is Australia's representative on the Radio Lions jury. Harvey, along with many other jurors, is reporting exclusively for Campaign Brief.
Inside the Jury Room
After 2 days of shortlist judging, here are my top 5 tips for giving your entry the best chance i.e. not pissing off a radio juror.
1.     For the main audio file that you enter, the jury cannot skip it, but must play it through in full for the system to record the vote. So if your audio file is, for example, a 10 minute track of sfx that is part of a bigger idea, or a 1 hour podcast, then enter a sample or select snippets, just long enough for the jury to get how it works. A supporting case study video can explain the rest, but you might want to mention that at the beginning of your audio file.
Minute Maid Pulpy.jpgWhat do you associate with summer? The call of cicadas and a warm greeting from the sun? Nobody wants to waste energy or even raise an arm in the summer sun. Only heavy rain can save all and give temporary respite from the summer heat.

This summer, MullenLowe China has created a new campaign for Hu Ge and Minute Maid Pulpy. A pulpy storm will activate the carnivalesque passion of the city.

Screen Shot 2016-06-17 at 7.45.41 am.jpgMAGNA has released its latest Advertising Revenue Forecast (Spring Update) which predicts the global advertising marketing will grow +5.4% in 2016.

  • Full-year forecast increased following strong 1Q in most markets
  • Ad market experiences strongest growth in six years
  • US market to grow by +6.2%
  • TV ad sales driven by stronger pricing and major events
  • Digital media will surpass TV globally by 2017

Fred & Farid Shanghai picks up 3 new accounts

SEPHORA.jpgFred & Farid Shanghai has been appointed to Sephora China's brand as agency in charge of brand strategy and brand image. The partnership is 3 years starting from July 2016.

Fred & Farid Shanghai has also been selected by Mondelez China as their key creative partner overseeing strategic and creative development for the launch of a new brand

Fred & Farid Shanghai has established a long time partnership with one of China's top three smart phone brands, VIVO and is in charge of brand communication strategy and brand image from May 2016.

Gemma Ross' Cannes Diary: Day One

FullSizeRender1.jpgGemma Ross, co-founder and director, Hustle & Bustle is NZ's representative on the Promo & Activation Lions jury. Ross, along with many other jurors, is reporting exclusively for Campaign Brief.

Bonjour from the not so sunny Cannes.

On Monday afternoon I arrived at my first ever Cannes Lions and Lions Jury service. Flying into the South of France my rookie excitement was at an all time high. Like most creative comms people, Cannes has been a career long dream. Since the preliminary judging commenced a month ago anticipation has rapidly built and some veteran Cannes-goers have shared with me some pretty decent yarns that have not only inspired but made me brace myself for the ride...
CL-LOGO-AZUR.jpgCannes Lions has received a record number of submissions this year - reaching 43,101 entries. This is a 7% increase on last year, due in part to the introduction of new categories this year like the Digital Craft and Entertainment Lions for Music.

Overall there's been growth in 18 of the 24 Lions categories, with standout expansion of the Product Design Lions (up 92% to 538 entries) and notable increases in awards associated with the Festival's three specialist streams: Lions Entertainment, Lions Innovation and Lions Health.

A big decline in entries was seen in the Cyber Lions and Creative Effectiveness Lions. Entries were also down in the newly renamed Print & Publishing Lions; Radio Lions; Film Lions; Media Lions and Titanium Lions.
Nadia Tuma-Weldon - McCann Truth Central.jpgMcCann Worldgroup Asia Pacific has appointed Nadia Tuma-Weldon as SVP and Director, Truth Central. Truth Central is McCann Worldgroup's global thought leadership unit, set up to create original research designed to help shape and grow our clients' businesses.

Tuma-Weldon (pictured) has relocated to Singapore from New York, where she was previously based at McCann Worldgroup's global headquarters. She joined Truth Central in 2013, and has been one of the driving forces behind many thought leadership initiatives within the network. Tuma-Weldon led the 'Truth about Global Brands', the group's largest global study to date. The study was instrumental in producing the network's point of view on how brands should operate in a global marketplace, and was launched locally in over a dozen major cities around the world. She also led the 'Truth About Privacy' and most recently launched the 'McCann Tastemakers Council', an initiative to build insights around the luxury category and affluent population.

Cannes Contenders: Saatchi & Saatchi NZ

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

ASB-CK-1D-thumb-400x225-196249.jpgASB Bank: Clever Kash
Saatchi & Saatchi NZ
NZ is an increasingly cashless society, so how could we help kids continue to understand the value of money, when they don't see it? With Clever Kash, the world's first cashless digital moneybox. The parent simply transfers money to their child's account using the ASB Mobile Banking app, which synchronizes the payment to the child's Clever Kash. The belly screen displays the balance, a progress bar, and fun reward badges.​

Want to showcase your agency's best chances at Cannes this year? Open to all Asian based agencies entering Cannes this year. Just email kim@campaignbrief.com with a paragraph or two on each of your best chances at this year's festival. Include a link to the case study/TVC or supply jpegs if it is print.

Cannes Contenders: DDB New Zealand

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

a6b34-thumb-400x286-210001.jpgNEON, Fargo Season 2: Fargo Woollens
DDB New Zealand
The internet was buzzing with noise about the new season of Fargo. But DDB's client wasn't featuring in any of it. As New Zealand's leading online streaming service, NEON needed to capture the imagination of the local online community and earn an authentic place in the conversation. So DDB created Fargo Woollens. A not-so-cute collection of jumpers, mittens and beanies which were available online in exchange for a NEON subscription. Like the show, the range was delightfully wholesome at first glance, darkly twisted upon closer inspection.

Cannes Contenders: Leo Burnett, Melbourne

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Leo Burnett, Melbourne
Young people's moral compass doesn't develop until adulthood. Working with leading child psychologists, we developed an educational tool to activate their conscience when they become social media active. We created reword, a real time spellchecker for online bullying. As a child types, reword uses regex matching and syntax theory, searching a database of bullying words to identify patterns. When a pattern is recognised from millions of potential combinations, the child is instantly alerted with a red strikethrough. Reword is designed not only to protect potential victims, but to protect children from being bullies themselves. The red line is an intuitive symbol which encourages children to reconsider what they write, activating their conscience and creating a new generation that respects each other - online and in real life.

Matt Gill's Cannes Diary: Day Three

20160615_204955.jpgMatt Gill, group CD, Healthy Thinking Group Australia is sitting on the Health & Wellness Lions jury. Gill, along with many other jurors, is reporting exclusively from Cannes for Campaign Brief.

I was so tired at the end of yesterday's session I skipped dinner and headed to bed. Trouble was this morning I woke at 4am wide awake. I wandered around the town again as it seems its the only time at the moment I can take in the sights. Had breakfast then back to the jury room for an agreed early start. We had to make it through 350 case studies today no matter what as shortlisting starts tomorrow. We knocked it over in a reasonable 11 hours and actually got out in daylight. It was raining all day so I suppose we didn't miss much!

Kelly Bennett's Cannes Diary: Day One

Image.jpgKelly Bennett, founder and MD, One Plus One Communications in New Zealand is sitting on the PR Lions jury. Bennett, along with many other jurors, is reporting exclusively from Cannes for Campaign Brief.

First day of judging completed, having travelled (no doubt, like many of the other New Zealand and Australian jurors) nearly 36 hours to get here.  Cannes is stunningly beautiful, but I've seen nothing other than what the drive to the hotel afforded me, coupled with a 30-minute walk around the Hotel Martinez, where I'm staying for the next week.

A press release distributed by Cannes Lions this morning boasted that a record 43,101 (+7%) submissions had been received for 2016. The PR category had 2224 entries, up from 1969 in 2015, and being candid (whilst not wanting to sound critical) only several campaigns have really stood out so far. The quality of the work is exceptionally high, however, so that's evidence of just how hard it is to win at Cannes, I guess.
CMJN - YDA-1.jpgOn June 23 the CFP-E/shots Young Director Award will be returning to The Cannes Marriott Theatre, to celebrate the 19th YDA ceremony.

To promote the ceremy YDA has launched a new campaign.

Salomé Willaume / Concept
Katell Bouniol / Photography

Marianne Harvey's Cannes Diary: Day One

MarianneHarvey.jpgMarianne Harvey, CD, Clemenger BBDO Brisbane is a judge on this year's Radio Lions jury. Harvey along with many other jurors, is reporting exclusively from Cannes for Campaign Brief.

Inside the Jury Room

It was a bit sad to hear radio entries were down 18% this year. But as I'm listening to 500 of them over two days of shortlisting, I'm also a bit grateful.
I guess the downturn is partly because of all the new lion categories, I suppose award budgets are simply getting stretched.
Deviate office parties4.gifRules Creative, an independent digital agency based in Taipei, has created "Deviate Office Parties" to raise public awareness of New Life Information Services.

The career training opportunity for spinal cord injury sufferers in Taiwan has been increasing in recent years, however, job opportunities remain scarce for those receiving training. The reasons are tied to extreme lack of a barrier free environment in most enterprise facilities and the social stereotype towards "inability and low-productivity" for those SCI sufferers in wheelchairs, which has made enterprises reluctant to recruit.


Cannes Contenders: Y&R New Zealand

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Screen Shot 2016-05-05 at 8.26.24 am.jpgBreast Cancer Cure: Breast Milk
Y&R New Zealand
Breast Cancer Cure needed an ongoing stream of funding for breast cancer research. We decided to hijack the revenue stream of New Zealand's largest commodity - dairy, and approached premium milk brand Lewis Road Creamery with an idea to repackage their blue top milk as 'Breast Milk'. 20c of every bottle sold was donated to Breast Cancer Cure, making a routine donation as effortless as a switch in milk brands. The campaign was launched with a PR push, while outdoor and social media channels worked to normalise the product and encouraged New Zealanders to make funding a cure part of their everyday routine. 'Breast Milk' received coverage across national television, social media and global news and the campaign became the most talked about charitable initiative of 2015 in New Zealand.

Cannes Contenders: Colenso BBDO Auckland NZ

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Brewtroleum (1)-thumb-400x148-190227.jpgDB Export: Brewtroleum
Colenso BBDO, Auckland
What if we created a way that men could save the planet by doing what they always do. What if we could turn a man's favourite pastime; drinking beer, into a selfless act of sustainability. DB Export Brewtroleum is a biofuel made from the yeast leftover after we finish brewing DB Export. That means every sip of DB Export men take, helps to save the planet. After 6 months of painstaking research and testing we took 58,000L of yeast slurry and turned it into 300,000 litres of planet-saving biofuel - enough to open our own flagship petrol station and to supply 62 service stations around the country. Drink DB Export. Save the entire world.

Cannes Contenders: McCann Health Sydney

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Screen Shot 2016-06-07 at 12.13.08 pm.jpgNestle: Nestle's World of Nutrition
McCann Health, Sydney
Imagine creating a world good enough to eat. We wanted to show mums that their child's world is built on nutrition. So we did. Literally. We created a magical world built entirely out of food where mums and children played. The two-part shoot comprised a miniature shoot on white for the food environment and a green screen shoot to capture live-action talent. This world represents the start of a journey to a healthy future through Nestle StartHealthyStayHealthy - an online information/nutrition hub to guide parents, from conception through the first 1000 days.

Dentsu to host three seminars at Cannes Lions

Eno.jpgDentsu will host three seminars at the Cannes Lions International Festival of Creativity 2016 which will be held in Cannes, France from June 18-25.

1. Dentsu Lab Tokyo Seminar
Date & Time: Sunday, June 19, 16:45-17:30 CEST
Theme: Creativity Through Machine Intelligence: A conversation with musician, composer, producer, visual artist, writer, contemporary thinker, Brian Eno
Outline: Dentsu Lab Tokyo has implemented a project to explore whether machine intelligence (MI) can acquire the creativity that is innate to human beings. The result is a unique generative film to accompany the title track from Eno's most recent album "The Ship." Prior to the international public premiere of this work, members of Dentsu Lab Tokyo join Eno in an exclusive conversation revealing some of the challenges and behind-the-scene stories associated with this project.
Train that changes lives.jpgThis is a train that changes life. With this opener, J. Walter Thompson Taipei and Taiwan's Workforce Development Agency, part of its Ministry of Labor, charm viewers with an evocative TVC about how the right advice, given at the right time, can help guide one on the right career path, and away from a lifetime of unfulfilled ambitions.

After Taiwan's Vocational Training Bureau expanded into the Workforce Development Agency, J. Walter Thompson was recruited to rebrand the unit. The result was a three-part TVC series - which ran longer online, starting December last year.


Tribal Worldwide wins Heineken Singapore

Jeff Cheong.jpgTribal Worldwide Singapore has been appointed creative agency for Heineken by Asia Pacific Breweries Singapore after a competitive pitch process.

Heineken, a brand synonymous with providing great consumer experiences also strives for uncompromised quality and perfection in bringing the best beer to their consumers.

This partnership will see the agency develop on-going through-the-line advertising and marketing strategy, innovative experiential executions as well as digital, social and online engagement for the brewers, with key projects brewing in the pipeline.
Lauren Lim, Mark Ibaviosa, Tan Zi Wei and Amos Chen.jpgBBDO Singapore has announced four key creative hires with Lauren Lim as Creative Director, Mark Ibaviosa as Senior Copywriter, Tan Zi Wei as Art Director and Amos Chen as Copywriter.

Primus Nair, Executive Creative Director, said, "It is important for all of us to recognise that, as content is manifesting itself in all shapes, forms and formats, the need to stay true to a brand's purpose and socio-cultural insights is as vital as it's ever been. This is what every single creative talent is geared towards. And in their past work, this is something that Mark, Lauren, Zi Wei and Amos know a thing or two about."

(Pictured from left: Lauren Lim, Mark Ibaviosa, Tan Zi Wei and Amos Chen)
GV Krishnan.jpgInternet service provider, ACT Fibernet has appointed Lowe Lintas Bangalore as its creative agency. The agency has been given the mandate to offer integrated creative solutions to promote the company's popular Fibernet and Digital TV offering.
ACT Fibernet is among the leading internet service providers and is also the first company in India to offer broadband through Fiber optics technology. It offers services under Fibernet, Digital TV and HD TV and has a subscriber base of 1 million plus customers.

GV Krishnan, President, Lowe Lintas Bangalore (pictured) commented, "In markets where they operate, ACT already has a cult following that thrives on its fast internet connectivity. Today, as they foray into newer markets across the country, we are extremely proud to be their communications partner. We are looking forward to doing some effective and famous work."
Visible Note.jpgPracticing classical music instruments while reading Braille notes is very difficult for visually impaired children. Three out of four visually impaired students will give up and drop out eventually.


Matt Gill's Cannes Diary: Day Two

IMG_1934 (1).jpgMatt Gill, group CD, Healthy Thinking Group is sitting on the Health & Wellness Lions jury. Gill, along with many other jurors, is reporting exclusively from Cannes for Campaign Brief.

Got up early and went down for a walk up and down the beach front. A couple of cups of coffee and onto the Palais des Festivals for our first day of judging.

There are 1200 entries left after pre-judging and we were split into 2 rooms to cover 600 case studies each. We have 2 days to get through these and vote campaigns in or out of the next round when we decide what is short listed. Most of the work we saw today was pretty good, but good's not going to cut it here and only great work will move forward.
Can_Gold_Horizontal_Copy_Pedestal.jpgIt's no secret how much money advertisers spend on their own self-interest every award season, from entries fees to the awards themselves.

But this year during Cannes, a new award, conceived by creatives at BBH New York, is giving them a chance to give back. This is Can Gold--a glorified tin can going for the same price as a Cannes Gold Lion, an impressive $1,500. Only all the proceeds go towards the global charity Action Against Hunger.
2016 Leo Burnett Cannes Predictions Logo.jpgLeo Burnett Worldwide has published its 29th annual Cannes Predictions, forecasting major contenders ahead of the 63rd Cannes Lions International Festival of Creativity, the global advertising industry's most prestigious event, held in Cannes from June 18 - 25, 2016.

The annual Leo Burnett Cannes Predictions, with a track record of more than 84 percent accuracy, spotlights a short list of campaigns with strong likelihood of winning a prestigious Lion among tens of thousands of submissions. The work was selected by Mark Tutssel, global chief creative officer of Leo Burnett Worldwide, creative chairman of Publicis Communications, and jury president of Direct at this year's awards festival.
AnnetteMale.pngDigitasLBi has promoted current Managing Director, Singapore, Annette Male to the role of Chief Executive Officer across the entire APAC region.

Male (pictured) joined DigitasLBi in Singapore as Managing Director in March 2015, and has since doubled the size of the business, helping to win new accounts from clients including Unilever, Pernod Ricard and UOB, as well as growing the team with key senior hires in strategy, client services and creative. Under her leadership, the agency was recently named Digital Agency of the Year by Marketing magazine.

She will now be responsible for driving growth for DigitasLBi across the entire APAC region, which includes Singapore, Australia, India, Hong Kong, China and Japan.

Before joining DigitasLBi, Male was Deputy Managing Director at CRM agency Kitcatt Nohr, part of the DigitasLBi family. She started her career at Mars and has also held roles at CHI & Partners, Tequila London and TBWA\GGT.

Cannes Contenders: BBDO Guerrero Manila

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Don't Drive Hungry.jpgSnickers: Don't Drive Hungry
BBDO Guerrero Manila
Getting hungry during heavy traffic is never a good experience. And according to navigation app Waze, Filipinos experience the worst traffic in the world - making them prone to hunger. To add to this, there's also shortage of plates for new cars. As a quick fix, the government mandated that the temporary conduction sticker number must be displayed instead. No specific regulations were released, so people had to make their own plates.

That's why Snicker decided to help by giving out legible and legal temporary plates with a simple message - Don't Drive Hungry. Car owners without plates were invited to create temporary ones through dontdrivehungry.com.ph. Upon completing the application, people just had to drive through the Don't Drive Hungry Campaign Launch to have their plates installed. And until the official plates are released, SNICKERS continues to have free media roaming on the streets.

Cannes Contenders: McCann Shanghai

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

PATEO.jpgPATEO: The Amazing PATEO Navigator
McCann Shanghai

Does any driver really care about the GPS installed in their car? Perhaps if it is one that cares. PATEO is one of the largest providers of services and products for connected cars in China, and needed to establish a simple, emotional differentiation from competitors. The short film The Amazing PATEO Navigator, narrated by the PATEO Navigator itself addressing its driver Ken, tells us that this a system that knows you, a trusted partner to navigate the jungles of the road. With a quirky and yet compassionate voice guiding us through a world-spanning cinematic journey, the PATEO Navigator makes a strong case for itself.
Anil K Nair.jpgOver the last ninety years, Publicis Groupe has worked closely with its clients to build some of the most iconic brands around the world.  Today as we enter the era of the fourth industrial revolution wherein the lines between physical, digital and biological spheres are narrowing, it is imperative for large companies to avoid the 'Kodak moment'.  The goal is to help Publicis Groupe clients brace for this change by helping them innovate and stay ahead of disruption. They intend to do this by bringing together some of the sharpest minds from within the tech startup ecosystem in India and  the Publicis Groupe brand builders to 'hack' solutions on the various brands that we work with across the Groupe.

The Publicis Groupe has always strived to help their clients constantly stay ahead of the game. In the late 50s Publicis Groupe founder Marcel Bleustein-Blanchet started the Drugstore near Arc de Triomphe in Paris to bring multiple brands physically under one roof, with the express idea of getting 'consumers to experience brands and for brands to get to experiment with them in return'. Today, they invoke their founder's vision to bring this concept of disruptive innovation thinking and prototyping to all clients and help them 'thrive at scale'.

Cannes Contenders: J. Walter Thompson, Melb

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Screen Shot 2016-05-31 at 10.51.56 am.jpgMelbourne Queer Film Festival: To Russia With Love
J. Walter Thompson, Melbourne
Melbourne enjoys a cultural festival every minute of every day. So what does the Melbourne Queer Film Festival do to get attention in its 26th  year? Invite Russia to the party, of course. To Russia With Love was a billboard campaign in Melbourne (completely written in Russian) that created a symbol of defiance to remind Melbourne how vital the MQFF is in the global fight for equality.
Guess-The-Lions-2016.jpgAs Cannes Lions 2016 draws near, forecasts on award-winning campaigns are already thriving in the advertising industry. GuessTheLions.com is back for a second edition, with the same concept that made its worldwide success in 2015.

The concept: an innovative website where all admen can bet on the most creative campaigns of the year, through 1$ minimum micro-bets. "1 bet = 1 donation". Top CEOs and CCOs also share their own predictions on Guess The Lions!
homepage.images_07 (1).jpgThe Girls' Lounge, a collaborative industry movement working to advance equality and equal opportunity in the workplace, today announced that they will have a Girls' Lounge at Cannes Lions 2016, in The Martinez Hotel, for the fourth year running.

Offering a haven for women at Cannes, The Girls' Lounge will be hosting exclusive networking events, powerful dialogues, and unplugged conversations around leadership, equality and advancing women in the workplace.

Sidhaesh Subrah.jpgPublicis Communications has appointed Sidhaesh Subrah as Client Services Director for Saatchi & Saatchi Singapore. In his new role, Subrah will be responsible for managing and growing relationships with the agency's key clients including HSBC, FWD and Subway. He will report to Lou Dela Pena, CEO, Publicis Communications Singapore.

Prior to this appointment, Subrah led an impressive portfolio of global and regional accounts in sister agency, Publicis Singapore, including Audi, Singpost, Virgin Active and Accor Hotels. He has also worked with household brands such as Lexus, Corona, adidas, P&G, ESPN and Bosch.

"I am very excited about this new role and the opportunities that lie ahead for Saatchi & Saatchi, and look forward to building on the winning momentum we have achieved in the first half of the year", said Subrah, adding, "I know that we will continue to push creative boundaries with clients that are equally passionate about work that is bold and ambitious."
Perfect Match.jpgTo mark World Blood Donor day today, Anomaly Shanghai has created a number of short films in partnership with Touchmedia and the Shanghai Blood Centre to drive blood donation.  

Although it's a universe challenge for many countries to ensure safe and sufficient supply of blood, the situation in China is particularly concerning. The WHO estimates a gross donation rate of no less than 1%-3% of a population is required to meet their basic clinical transfusion demands, however, the donation rate in China was barely 1% in 2015. The number of surgeries performed has increased by10-15% per year on average in recent years, while the increase in donations has been less than 5%.


Matt Gill's Cannes Diary: Day One

IMG_1895.jpgMatt Gill, group CD, Healthy Thinking Group is sitting on the Health & Wellness Lions jury. Gill, along with many other jurors, is reporting exclusively from Cannes for Campaign Brief.

On the way to the airport I couldn't help but talk incessantly about healthcare advertising, creativity, technology, what trends we might be exposed to and my list of must see speakers at the festival. I think the cab driver was happy to see the back of me.

Things started to go bad when we were delayed in Singapore for 2 hours which made me worried I'd miss my connecting flight to France. When I eventually got on the plane it looked like I was lucky enough to have four seats to myself and could lay down for a sleep as it was 4am by this point and I needed one. Just my luck a woman got on at the last minute and took the seat at the other end. We all know there are unwritten rules of engagement between passengers and therefore I thought at least Id get two seats to myself. As soon as we took off she nicked all three seats like it was an Olympic sport that I wasn't very good at and came a poor second. I then had to have her feet pressed against my arm until I finally dropped off to sleep. When I woke she decided it was a good idea to trim her toenails - that's got to be another unwritten rule, just don't. Got to Zurich and missed the flight, but did have there pleasure of spending the three hour wait with drunken Polish football fans. The last leg from Zurich to Nice I sat next to a Jack Russell, since when were dogs allowed on planes! 32 hours in total, hopefully things will get better from here.
knox1.jpgSee It Be It, the Cannes Lions initiative to support and develop the industry's underrepresentation of female creatives, has today announced the 2016 cohort which includes Knox Balbastro (left), regional associate creative director, DigitasLBi, Singapore.

The group of high-potential women, who were chosen from over 500 applications and represent a diverse range of global talent.
Direction Skateboards1.jpgShanghai and Hong Kong based skateboard company Direction Skateboards enlisted director Patrick Tom and Liberum13 China to capture the quirky side of skateboarding.

"We wanted to do something different from the usual skate videos and films you see. There's a standard formula - skate tricks, slo mo, city life, stake tricks, some more slo mo, city life and then more skate tricks. This time I wanted to tell a story around our products for a change. And of course, add in a couple of tricks," said Ansen Wang, owner and founder at Direction Skateboards.

Gary Chi and Kevin Yang.jpgMcCann Worldgroup Taiwan has promoted two senior executives. Stepping into new roles within the company, current MD Gary Chi (pictured left) and ECD Kevin Yang (right) will serve as CEO and CCO of McCann Worldgroup Taiwan respectively. Both appointments are effective immediately.

In Chi's new role, he will continue to lead the Taiwan office, focusing on developing the depth of service offerings to meet client's evolving demands by leveraging his wealth of experience with Taiwanese clients looking to grow in cross-border markets. Yang will be responsible for overseeing the entirety of the Taiwan operation's creative output, talent, and profile in order to help drive integration and shape creative direction.

Jesse Lin, CEO of McCann Worldgroup Greater China, commented, "Gary and Kevin are two rare talents. Gary's superb leadership and strong commitment to our clients has built McCann Taiwan into an outstanding creative agency in the market. And Kevin has been a wonderful creative leader driving many successful campaigns. This promotion demonstrates the network's support in ensuring the ongoing development of our Taiwan operations. I am confident that Gary and Kevin will lift their office to become one of the best in the region."
Tata.jpgaxus India has won the consolidated digital creative and media mandate for Tata Motors, India's largest automobile manufacturer.

Maxus has set up a large exclusive team in its Mumbai office for Tata Motors to handle the creative, media, social and innovations portfolio.

Commenting on the win, Kartik Sharma, Managing Director - Maxus South Asia said, "We are very delighted to be chosen by Tata Motors as their digital partner. Maxus today handles several leading brands from the Tata stable and with this win we are truly humbled by the group's faith in our capabilities"

Unny Radhakrishnan, Chief Digital Officer, Maxus South Asia added, "It is a moment of pride for us. Our focus will be to bring data, content and technology together to deliver effective and creative solutions for brands and we look forward to do some great work for Tata Motors in the coming months."


Taptica expands into APAC with new Seoul office

Taptica.jpgTaptica, a global end-to-end mobile advertising platform for advertising agencies and brands, has expanded its presence in the Asia-Pacific region with the opening of an office in Seoul, South Korea. This follows the recent establishment of an office in Beijing, China.

The new office is located in the Gangnam District of Seoul, which is a key business area and a hub for internet-related companies such as eBay, Google, Alibaba, Facebook and inmobi. The Company already works with the largest advertising agencies in Korea and is now able to target companies directly.
Philips 1.jpgWith the patriarch of the family, it is often just tough to express your heartfelt sentiments - even on Fathers' Day. Many of us still struggle to share our feelings with our fathers the way we do with our mothers. Try as we might, no matter how articulate we are, some words are just too awkward to express.
As Fathers' Day approaches us this Sunday, Philips teamed up with the creative minds at iris Singapore to launch its latest project to bridge this gap in emotional intimacy and help those who are struggling to voice out their paternal affection.

Screen Shot 2016-06-14 at 10.01.31 am.jpgEvery year Saatchi & Saatchi showcases the best new directing talent from around the world providing a platform for short films, commercials, animations and promos at The New Directors' Showcase (NDS). Held on a global stage at Cannes Lions International Festival of Creativity, this year, Saatchi & Saatchi wanted to challenge the creative community by asking themselves and the world - 'Can a film made by machines move you?'

Deepankar Kapoor.jpgNeo@Ogilvy has named Deepankar Kapoor as Vice President and Head of Strategy for India. He will be based in Gurgaon.

Kapoor (pictured)comes to Neo@Ogilvy with work experience that is richly diverse and spans eight years in digital strategy and planning. Kapoor has worked on multiple aspects of this business - creative, content, media, technology and CRM providing solutions for a roster of blue chip brands. He joins Neo@Ogilvy from Havas Media where he was leading the digital strategy function while working with brands such as Star TV, Sun Pharmaceuticals, LG, Amway, Xolo, Clovia among others.

Rajesh Bhatia, President & Country Head, Neo@Ogilvy, India said, "I have always emphasised the need and importance of sophisticated strategy and planning talent - this skill is often compromised by digital agencies. I am fortunate to have worked with some of the best talent in the industry who have reinforced that belief. I am delighted to have Deepankar join us in our journey to help establish our thought leadership and provide digital strategic direction to the brands we partner."
Susan Credle Headshot (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Susan Credle, global chief creative officer, FCB, based in New York.

Winner - TOM: The Art of TOM. I must confess, I watched the six films over a slow WiFi, which required repeated viewings. But it was on these repeated viewings that I was able to appreciate the sound design, the voice-over casting, the 2D animation and, especially, the writing in this particular film. "Salty whispers." "A life of duress reveals gems clustered candy bright." "The truth is mouthed." If it weren't first thing in the morning, I would be searching for a bottle of Church Road Tom Merlot-Cabernet Sauvignon, right now. READ MORE...
McCannMelb (1).jpgAustralia - As the agency continues to grow its reputation for innovative forward-thinking work, McCann Australia has promoted Pat Baron (left) to chief creative officer and Matt Lawson (right) to the role of executive creative director of the Melbourne office.

Baron, whose work includes 'Dumb Ways to Die' for Metro Train, V/Line 'Guilt Trips' and Tigerair's 'Infrequent Flyers', takes the role after another awarded year. The newly appointed CCO is the current ADMA Australian Creative of the Year with Adfest's 2016 Grand Prix award for MIFF's 'Emotional Trailer'.
Andy Flemming.jpgM&C Saatchi Australia has promoted Andy Flemming to the position of group creative director. He previously held the role of creative director.

In his new role, Flemming will be responsible for driving the creative vision across the group's agencies as well as encouraging the very best copy standards - writing being his fundamental passion.

Says Jaimes Leggett, group CEO, M&C Saatchi: "Andy is one of the most talented and passionate creative minds in the industry. He has made a massive contribution on work with some of our biggest clients."

Says Andy DiLallo, chief creative officer, M&C Saatchi: "We have a very clear mandate for any new talent entering the building - top 5% of talent in the world. It's driven by a belief that good isn't good enough. We want people whose driving ambition is to be brilliant. It's no surprise there are people already residing in the building that fit this mold. Andy Flemming is a brilliant example.

Boo Wei Yi joins iris Singapore as senior creative

WEIYI NEW.jpgiris Singapore has added Senior Creative Boo Wei Yi to its creative team, further bolstering the department's firepower. He will report directly to Creative Director, Ed Cheong.
Wei Yi (pictured left) has more than 6 years' experience as an Art Director, working across leading agencies such as Ogilvy & Mather, Grey group, BBDO, Arcade and Bartle Bogle Hegarty. During which, he produced outstanding campaigns for brands such as Aviva, Singtel, Guinness, NTUC Income and Chupa Chups, and picked up awards at Cannes, AdFest, GONG Creative Circle and Effie along the way.
In his new role at iris, Wei Yi will be tasked to push the creative vision and output for the agency's key clients, with a focus on Philips. His appointment follows the agency broadening its remit with the brand across the Asia Pacific region.
Cheong said, "Talent and a great last name aside, Wei Yi puts his heart into solving problems - well. Be it a heart wrenching film for insurance or quirky social posts for lollipops, he fights the good fight for his clients. We're excited to have him join the bunch of restless misfits here at iris."
Wei Yi said, "I'm thrilled to join the good folks here at iris, who shares my belief that art direction and advertising comes secondary to simply solving problems. I look forward to pushing creative boundaries and producing effective work for our clients."
Pepsi Mini Series.jpgThe product was a fist sized mini can, one you down in three swigs. So Curious Mumbai and J. Walter Thompson India thought of a mini series, with only 03 mini episodes. The Pepsi Mini Series of Moral Virals plays out life lessons with the brand's trademark witty twist and humour, using different games designed with Pepsi Mini Cans to bring alive the moral of every story.

Jeremy Craigen (1).jpgThe call for entries for Ad Stars' 9th annual awards has been extended until Wednesday 15th June 2016. Entry is free, so this festival offers a great opportunity to test your best creative on a world stage. Jury president is Jeremy Craigen (left) worldwide chief creative officer of Innocean. Previous cash prize winners include DM9 Jayme Syfu Manila, Special Group New Zealand and last year Clemenger BBDO Wellington.

Based in Busan, South Korea, Ad Stars is the biggest advertising festival in Asia by virtue of the fact that it is free to enter and open to everyone including advertising agencies and creative professionals, production companies, students and non-professionals.
Kapil Tammal.jpgBolstering the creative strength of the agency, DDB Mudra West has brought in Kapil Tammal as Executive Creative Director. Tammal will be based out of Mudra House, Mumbai and will be reporting to Rahul Mathew, Creative Head, DDB Mudra West.

Tammal (pictured) joins DDB Mudra West from Scarecrow Communications where he was one of the founding employees and has been instrumental in the agency's growth. At Scarecrow, he donned the hat of Executive Creative Director as well the Design Director since 2011. Before his stint with Scarecrow Communications, he was associated with noted agency names like McCann Erickson, Umbrella Design, Triton Communications & Concept Communications.

With more than 15 years of experience, specializes in brands across categories ranging from FMCG, E-Commerce businesses, Apparels, Financial Sectors, Retail, Real Estate and Media companies. His kitty includes brands like Anchor Panasonic, &Pictures, Big Cinemas, Cathay Pacific, DNA, DBS Bank, Danone BLUE, Economic Times, Emami, Fiama Di Wills, Hanes Innerwear , L'Oreal, Maybelline, Nestle, NDTV, Nick, Onida, Quikr, Radiocity, Seimens, Spykar, Shanti Amla, Sheth Builders, Vaseline,  Zee Entertainment Corp. to name a few.
L-R - David Mitchell, CEO of Naga DDB and Lo Wei Tzen, General Manager of Tribal.jpgNaga DDB has joined forces with Tribal Worldwide Malaysia. The move officially signals the agency's intent to strengthen its ability to deliver to clients a full range of marketing communications services by combining the best of traditional advertising and brand strategy services with sound and comprehensive digital marketing abilities.

The two agencies under its holding company, Foetus International will now be fully integrated in sharing resources, staff as well as a reporting line under Naga DDB CEO, David Mitchell (pictured left). Mitchell said, "Naga DDB has over the years built a reputation of best in class Malaysian story-telling and we have been developing our capabilities in the digital space over the last few years. Bringing Tribal into our fold, to work directly with our clients, immediately elevates this capability to a whole new level, allowing us to create a clear intersection of humanity, creativity and technology. We're extremely excited and motivated to push the boundaries with Tribal on board."

Damon Stapleton: A conversation worth having

img_0278-1 (1).jpgA regular blog by Damon Stapleton, chief creative officer of DDB New Zealand

"A line is a dot that went for a walk." - Paul Klee

I am standing on a black beach in a small fishing town called Ngawi. It is about as far South as you can go on New Zealand's North Island. Only 22 people live here. It is beautiful and brutal. The rain poured down and the sea raged on day 1 of a shoot that was supposed to begin with beautiful weather. They should rent out shoots to countries that have droughts, I guarantee it would rain the day the shoot started.

LIA extends entry deadline to Friday, July 1

LIA Logo.jpegLIA has extended the entry deadline to the new date of Friday, July 1.

All companies and/or individuals involved in the creative process are eligible to enter.

Entries submitted must be broadcast, published or released in a commercial environment
with client approval between 1st July 2015 and 31st July 2016.

Blood Banking.jpgWHO has recorded an annual shortage of over 3 million units of Blood in India. Every 2 seconds someone in India needs blood while less than 1% of the population donates blood. Any excuse will do to avoid donating blood while 90% of Death in Road Accidents occurs due to Loss of Blood or Lack of Blood Donors. J Walter Thompson India realized that the biggest barrier to Blood Donation was the word 'Donation'. Simple Solution: Replace Donation with Savings. Shift the needle to make the donor the receiver.

High School Girl.jpgFirefly Man.jpgThe Gunn Report, the global index for creative excellence in advertising, has today launched its Cannes Lions 2016 Sweepstakes, an annual contest predicting commercials that will win a prestigious Film Lion or Film Craft Lion at the forthcoming Cannes Lions International Festival of Creativity, taking place later this month.

Of the 5,000 plus Film and Film Craft entries submitted this year, less than 200 are expected to win a Lion trophy. The Gunn Report has identified 20 commercials from around the world that could potentially win a Film or Film Craft Lion on Saturday 25 June.

Three spots from Japan feature in the top 20. Watts of Tokyo for Shiseido's "High School Girl?", Nitto Japan for  Ocedel LED Lights' "FireFly Man" and Sagami Condoms "Act of Love".

Suveer Bajaj, Co-founder, FoxyMoron_ Final.jpgElectric two-wheeler start-up - Ather Energy has assigned its digital media and marketing duties to FoxyMoron, Bengaluru. The mandate entails creating a strong online presence for Ather Energy among tech-enthusiasts by developing Data driven Media and Content strategies, Social Listening and Online Reputation Management. This account was won following a multi-agency pitch.

Bengaluru based Ather Energy is the brainchild of IIT graduates Tarun Mehta and Swapnil Jain and is among the few hardware start-ups in India. Founded in 2013, the company is backed by top tier venture capital firm Tiger Global, and Flipkart founders Sachin & Binny Bansal.

The Ather-S340, the first product from Ather is a Smart Electric Scooter. Aided by a breakthrough in-house designed Lithium-ion battery pack design, the vehicle also boasts of a number of smart features including a touchscreen dashboard connected to the cloud, in-built navigation system, and offers a top speed of 72 kmph. The Ather team is gearing up for the production of the S340, by the end of this year.
Emoji 3.jpg"What's the emoji?" is the question that BS Advertising is asking Singapore's Generation Z in a new campaign for Bausch + Lomb's SofLens brand of contact lenses.

The Singapore-based independent creative agency has shunned the more conservative marketing tactics often used by the contact lens industry, and adopted a youthful and fun approach to re-introduce B+L's SofLens brand to a younger generation of consumers who are more savvy about advertising.

Cannes Contenders: Saatchi & Saatchi Sydney

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

4 (1)-thumb-400x225-219293.jpgToyota LandCruiser: Emergency Network
Saatchi & Saatchi, Sydney
Saatchi & Saatchi Australia developed a way to deliver emergency communications to outback Australia via Toyota LandCruisers. It's a well-known fact that the Australian outback is a vast, harsh and unforgiving place. 5 million square km (over 65% of the country) receives no mobile signal. In times of emergency the lack of reception can be incredibly dangerous. However, while you might be far from a cell phone tower in the outback you're never far from a Toyota LandCruiser. That's why Saatchi & Saatchi, in partnership with Flinders University, is pioneering a new device that can be fitted in Toyota LandCruisers, enabling them to create a pop-up  emergency network that will bring communications to the most remote parts of the outback. The device has been engineered using a clever mix of WI-FI, UHF and Delay Tolerant Networking (DTN) technology, an area that lots of people are looking into - including NASA for interplanetary communications, to turn vehicles into communications hotspots each with up to a 25km range.
Fred Schuster Photo.jpgAd2pro Media Solutions, an independent global marketing service company that develops strategic creative, low-cost implementation, and technology solutions to the world's leading brands and media companies has appointed Fred Schuster as Chief Executive Officer of Global Brand Solutions.

In this new role, Schuster (pictured left) will be responsible for driving growth across the company's brand business, expanding their global footprint and integrating near-shore strategic creative resources with their Indian-based creative production unit.

Prior to joining 2adpro, Schuster lead a creative consulting practice, Fred&Co, servicing many leading agencies and global brands to help them improve their creative and execution efficiency.  Schuster was also the former CEO of RedWorks (WPP) and Craft Worldwide (IPG) and has extensive experience building global creative and execution agencies.

LuisDaRosa.jpgY&R Beijing has been appointed to manage brand strategy development for Unicom VSENS, a subsidiary of China Unicom, and its sub-brands after an open pitch that took place in April.

China Unicom is ranked No.21 in WPP's BrandZ Top 100 Most Valued Chinese Brands 2016; its wholly-owned subsidiary Unicom VSENS provides telecom terminal products and sales force for China Unicom's services.

Y&R Beijing was selected against three other agencies because the quality of their recent work reflected the company's comprehensive capability, and their pitch proposal best linked consumers' needs with the brand offering.

Unicom VSENS is positive that Y&R's deep understanding of the mobile phone industry and insights from consumers can answer their brand's need in future branding strategy.

Luis da Rosa, General Manager of Y&R Beijing (pictured), said "Winning the Unicom VSENS business is a thrilling experience for the Y&R Beijing team. This win is solid proof of our integrated communication capability: consumer-insight led strategy and the creative excellence in idea and executions."
FAB AWARDS 2016_OTM_On Stage_HI-RES.jpgOut There Media in partnership with Mindshare, Arcade and XL Axiata have won a Silver Award at the 18th International Food and Beverage Excellence Awards (The FAB Awards) in London for Wall's Unilever.

The "Taste Joy" campaign for Unilever's Wall's brand in Indonesia was recognised in the "Mobile Marketing Effectiveness" category rewarding superior targeting in mobile marketing via the intelligent use of data which engaged 25 million consumers and led to a sales increase of 60%.
Muse Creative awards.jpgWOW Design India won a Golden Award at the Muse Creative Awards 2016. It is an international advertising award for creative professionals who possess the unique ability to inspire with concept, writing or design, whether it's via traditional materials or electronic media. WOW Design has won a Gold for the category Packaging Single by submitting the case titled - Creating Park Avenue Deodorant Range for Women, with The Must Have 'Female Panache'

Park Avenue, JKHC's premium apparel brand is recognized for its exclusive offering in the western formal wear for men and women which is further extended into personal care products with a range of perfumes and deodorants. Park Avenue intended to launch a deodorant for young women. The category is much cluttered and there are a plethora of brands to choose from. The big challenge that WOW Design faced was breaking the clutter with a vibrant look and feel that appeals to young women.
Sunil Lulla.jpgSunil Lulla, Chairman & Managing Director, Grey Group India (pictured) shares his views on thought leadership.

I returned to advertising in India after a long hiatus of 23 years. In India it has undergone a generational change, as Media Agencies have now developed giant muscle; Creative Agencies are weaker due to profit erosion and low pricing power and all kinds of specialist boutiques are the new predators.

The impact is hurting the business. Consequently, impacting the kind of Lions it attracted. Never short of creative ideas but the conversion to profitable growth had become a daunting challenge. Some are even saying the days of 'Partnership', between client and agency, are diminishing.  Worse still, 'Ideas' are now short in tenure. While I do not subscribe to the cynicism, I do believe such a view has currency. Frightening. Let's put those ghosts away.
Wain Choi-2014.jpgWain Choi, chief creative officer, Cheil Worldwide, Seoul (left) will represent Asia on the Production + Post-production and Music Video at the 2016 London International Awards (LIA).

Diane Jackson, chief production officer at DDB Chicago, has been announced as the jury president.
Says Jackson: "As a Londoner who is international and has a few awards under my belt, how befitting that I have finally received this honor... but seriously, I am absolutely thrilled to be invited to be the LIA 2016 president of the Music Video and Production & Post-Production jury.
Turtle.jpgSometimes it takes darkness to spread the light. So when the world at large turned a blind eye to the cause of the turtle, JWT Kolkata went to those who had never seen a turtle before in their lives. And the visually impaired children of Premasree Blind School showed the true beauty of this endangered species and why it deserves to be saved.

Nandita Nina Shenoy.jpgNandita Nina Shenoy, a fresh graduate from the Nanyang Academy of Fine Arts (NAFA) has won the challenge issued by Blak Labs last week.

NAFA students received the test in their graduation booklet and on digital channels, requiring them to spot at least 10 design errors deliberately hidden within the creative.

Hailing from Bangalore, India and graduating with a Bachelor of Arts (Honours) Graphic Communication degree, Shenoy aced the quiz and impressed the judges with her outstanding portfolio to win a 12-week placement with independent agency Blak Labs Singapore.

"I'm thankful for this wonderful opportunity to work with people who believe in both craft and creativity. I'm looking forward to learning from my new mentors!" exclaimed an overjoyed Shenoy (pictured).
Capture the World.jpgCanon and Dentsu Singapore have created the world's first virtual world photo contest using google street view. Canon collaborated with google to create the first virtual photo contest that showed the capabilities of the EOS 80D camera and let Singaporeans capture photo opportunities from around the world. Stunning photographs show all the destinations they explored.

Credits - Chief Creative Officer: Ted Lim. Creative Director: Jatinder Sandhu. Art Director: Edward Ng. Copywriter: Guilet Libby. Account Manager: Nicole Lim.

Cannes Contenders: Grey Group Australia

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Screen Shot thisbikehasms.jpgMS Society: This Bike has MS
Grey Group Australia
The debilitating symptoms of multiple sclerosis have been hidden inside the parts of a bike. The frame has been buckled, the wheels deliberately bent, teeth sheared off the gears and ball bearings tucked inside thin handlebar tape making this bike considerably difficult, erratic and uncomfortable to ride. A slightly twisted fork and the constant whirring sound from the gear cassette also feature on the bike built to ride in the 2016 MS Melbourne Cycle. A call out to Australian cyclists saw five time Olympian Shane Kelly step forward to ride it. Kelly struggled to finish the ride. His ride was broadcast online with donations gathered along the way. The bike's message continues to be shared with bikes being built in many countries and appearances at conferences around the world. The bike continues to raise money for the treatment of multiple sclerosis and improve our understanding of the disease.
DDB_FBB_2016.jpgDDB China Group is inviting applicants for the 2016 stream of its annual Future Bernbachs internship programme until end June. The highly successful initiative aims to groom talented young people to make a positive impact on the communications industry.

"The programme was named after DDB's legendary founder, Bill Bernbach.who ignited the creative revolution and changed the world of communications and business forever," says Richard Tan, President and CEO at DDB China Group. "We are looking for bright, idea-centric people who have the courage, passion and lateral thinking skills to be different."
Happiness.jpgIn 2014 Happiness spread its wings to Vietnam, setting up Happiness Saigon. Now the agency announces its new Creative Connectivity Agency vision launched with a 1-2-3 Creative Connectivity Agency event exclusive to clients, and partners. How did the independent agency get there and why is the industry changing towards a Creative Connectivity sector?  Let's look back so we can move forward.

2014: The introduction of Happiness in Vietnam, and South East Asia
In 2014, Happiness set up its operations in Vietnam. The founders Karen Corrigan, Alan Cerutti and Thuy Tran knew that the time was right for a brand new kind of agency in Vietnam. And so "Happiness Saigon" was born, an agency that aimed to be a "brand", a brand with, as all brands, a real purpose: helping brands spread Happiness. From small contentment to intense joy. Because brands that spread Happiness matter. And brands that matter do better.

Edelman Hong Kong bolsters leadership team

Adrian Warr & Carolyn Hammond.jpgEdelman has appointed Adrian Warr as Hong Kong managing director and Carolyn Hammond as Hong Kong head of consumer marketing, effective July 1, 2016. Warr (pictured left) has served as acting managing director of Edelman Hong Kong since November 2015, in which he has demonstrated an acute ability to deliver on his vision toward evolving the office into the dominant multi-channel agency in Hong Kong. Hammond (right), who joins from FTI Consulting, will lead Edelman Hong Kong's fast-growing consumer marketing team and deepen the firm's integrated marketing capability. Hammond will report to Warr and Warr will report to Bob Grove, CEO of Edelman North Asia.
Naveen Gaur.jpgHouseFull, a furniture brand with strong online presence, has awarded its agency mandate to two divisions of the MullenLowe Lintas Group. Lowe Lintas Delhi takes on the creative agency role for HouseFull, while LinTeractive Delhi takes on digital marketing. The two divisions will collaborate and work as a seamless on and offline team and partner HouseFull.
With over a decade of expertise in making furniture, HouseFull has helped numerous customers in making their homes more aesthetic and beautiful. Their designs are not just desirable but have an international feel as well. Their products are known for undisputed durability and quality, offered at a compelling price.

Commenting on the appointment, Akshay Chaturvedi - CEO, HouseFull said, "We welcome Lowe Lintas & LinTeractive as our brand partners for HouseFull. We were really impressed with their holistic thinking that went beyond the conventional approach. The thing about Lowe Lintas is that apart from a fantastic creative sense, they possess a sharp business acumen which is strategically superior to its peers. This is important for a brand like ours which has aggressive plans and wants to have a nimble startup-like culture with an eye on a rapid scale-up."
BBDOJapan_CreativeTrio[1].jpgBBDO Japan has hired Martin Heng (pictured centre), Haruko Kuzuya (right) and Takenori "Goten" Hashimoto (left) to complement the agency's growing creative team.

Singapore-born and long time Japan resident, Senior Creative Director Heng joins from Geometry Global and brings with him 15 years of developing big ideas for clients such as Coca Cola, Audi, Samsung and Dyson, amongst others.

As Head of Creative during his time at Cheil Worldwide, Heng saw the successful launch of the iconic "Samsung Fashion Steps Out", as well as "Solve For Tomorrow", a social campaign that encouraged youths to help find solutions for national issues.
Screen Shot 2016-06-09 at 9.24.17 am.jpgToday Booking.com, the global leader in connecting travelers with the widest choice of incredible places to stay, reveals its global summer campaign via Wieden+Kennedy Amsterdam, celebrating the glorious eccentricities of passionate sports enthusiasts.

With upcoming sporting extravaganzas in France and Rio de Janeiro, this summer will see thousands of fans and would-be sportsmen watching their heroes from afar. But with the right room, they can be in the thick of the action and closer to their dreams than ever before. In celebration of these events and the people that love sports, the campaign is the next chapter of the brand's Passions creative platform, which first launched in March and encourages people to live whatever passion they're into. Because whoever you are and whatever you are into, you can find your perfect accommodation with Booking.com.


Cannes Contenders: TBWA\Hakuhodo Japan

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

GIGA_Selfie.jpgTourism Australia: GIGA Selfie
TBWA\Hakuhodo Japan

'Selfies' have become a beloved part of travel for many around the world, but the main challenge is the limited view a selfie can capture. With the 'GIGA Selfie', an idea launched by Tourism Australia, people can now dramatically expand their self-portrait perspectives and capture more of the iconic landscapes of Australia. The service is simple - stand on a designated 'GIGA Selfie spot' and press the shutter button via an app on your smartphone. The camera, positioned more than 100 meters away, takes and combines 600 photos through a special application, before sending the "GIGA Selfie" via email within 2 minutes.

Cannes Contenders: ADK Taiwan + ADK Japan

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

House of Little Moments.jpgUni-President/Uni-Noodle: House of Little Moments
ADK Taiwan

"House of Little Moments" series handled by its creative team led by Richard Yu, the agency's Chief Creative Officer, who enjoys the recognition worldwide for his highly-acclaimed creativity, are short movies to appeal the beauty of a Taiwan's long-seller instant noodle brand "Uni-Noodle", depicting it with more focus on "how a consumer actually feels when eating" rather than kinds of condiments and seasonings that add to the product's flavor. "House of Little Moments", a virtual ramen noodle shop in the movie, offers one and only bowl of ramen catered to a feeling and a situation of each individual customer may bring with when entering the shop. This movie series beautifully illustrate situations that all walks of life may encounter and unique recipe of ramen cleverly represents each customer's emotions, which received an enthusiastic response. Indeed, this achieved a phenomenal success, leading to opening "the real House of Little Moments", in which customers could have the same experience like the movies albeit limited season. This became much-hyped as well. So its success has released the Season 2.
Brigid Alkema (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Brigid Alkema, executive creative director, Clemenger BBDO, Wellington, New Zealand.

Winner: Short films rule. Getting all that shape and surprise and suspense into a short format is a challenge. The St Kilda Film Festival spot reminded me of all of that while nailing the challenge themselves. Add to that, they've done something good enough for film buffs as well as appealing to a broader audience. READ MORE...
Marcin-Brzezinski-(left)-&-Marco-Lam-(right).jpgDB Group Hong Kong has made two significant new hires, enhancing the agency's digital, branding and design capabilities.

Joining as Head of Digital Creative, Marco Lam (pictured right) is an expert in digital transformation and user experience design with over 12 years' experience in developing award-winning design solutions. One of Hong Kong's digital pioneers, Lam has worked on multiple brands from retail to corporate, including BMW, Wynn, Chow Sang Sang, CLP Group, KMB, Ocean Park and HKTB. His most recent position was ECD at Mirum in charge of digital projects for Nikon, Huawei and HSBC.

Cannes Contenders: McCann Health India

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Blue Dot.jpgUnited Diabetes Forum: Decoding Diabetes
McCann Health India

With around 65 million patients, India is known as the diabetes capital of the world. In addition to medication and exercise, diet plays a crucial role in managing diabetes. However, making the right food choices has always been a difficult task.
In India, brown and green dots are used to identify non-vegetarian and vegetarian food. So to help people with diabetes understand what was safe for them to eat, we introduced an idea: The Blue Dot - an easy way to identify diabetes-friendly food. As simple and easy to decipher as the brown and green dots.

Cannes Contenders: Host Sydney

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

AirlineWager.jpgAir New Zealand and Qantas: #AirlineWager
Host Sydney
Air New Zealand and Qantas. Rival airlines and respective sponsors of the All Blacks and the Wallabies. So, when both teams made it through to the 2015 Rugby World Cup Final, we found a way to up the stakes and create some real brand engagement. It started with a tweet from Air New Zealand to Qantas - a wager over the result of the big game. Before long, #AirlineWager was trending worldwide and had racked up over 2,300 media mentions globally.

Cannes Contenders: McCann Health Hong Kong

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

JJMan.jpgMenarini: A quicker end to premature ejaculation
McCann Health Hong Kong

1 in 3 Hong Kong males suffer from premature ejaculation. But it is rarely discussed and even more rarely acted on. To increase awareness and get men and their partners to openly talk about it, we gave them "JJman". JJman experiments with his "powers" alone in his bedroom. But it's when his wife enters the room that everything really goes wrong.
India, Malaysia, Taiwan, Hong Kong, Singapore.jpgIn its third year running, Dentsu Aegis Network went out into the community on Friday 3 June for One Day for Change - its annual initiative where over 12,000 staff across Asia Pacific are encouraged to volunteer on one day, the same day for all. All agencies in a country came together to support a local cause or a charity around the theme of 'Champions for Children'.

Last year over 8,100 staff rallied together on One Day for Change giving 42,336 hours of their time to their local communities. This year, Dentsu Aegis Network staff contributed towards the overarching theme of Champions for Children, which broadly includes health, education, water, abuse, family and housing for underprivileged children.
Tanuj Philip new.jpgShell Retail Singapore has appointed M&C Saatchi Singapore as its creative agency following a rigorous closed door pitch involving several agencies.

As Shell Retail's new creative agency partner, M&C Saatchi Singapore is tasked with bringing in fresh perspectives and insights to help the iconic brand stand out in this highly competitive category. It is a challenge that the agency relishes.

"We look forward to bringing our past experience in the petroleum and automotive sector to bear as we help market Shell Retail Singapore's range of offerings to consumers in Singapore. The first campaign we are developing for Shell Retail Singapore is a true reflection of M&C Saatchi's philosophy of 'Brutal Simplicity of Thought' and we can't wait for it to break," said Tanuj Philip, CEO of M&C Saatchi Singapore (pictured above).

Cannes Contenders: McCann Health Shanghai

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Pfizer Art Designer.jpgPfizer: Liberate your Eyes from Pressure
McCann Health Shanghai

These days we all lead a very active, fast-paced, and high-pressure lifestyle. For eyes, increased pressure is its arch nemesis. In fact, increased intraocular pressure leads to glaucoma, and may potentially cause blindness.
We played with the idea of high-pressure, creating a set of imprisoned eyeball characters depicted in everyday behavior that contributes to putting pressure on the eye increasing the risk of intraocular pressure.

Academy Films' Lizie Gower on why to enter LIA

Screen Shot 2016-06-08 at 9.55.26 am.jpgLizie Gower, managing director, Academy Films, London has shared her thoughts on why agencies/production companies should enter LIA.

The LIA entry system is now open with the deadline this Friday, June 10. Entries submitted must be broadcast, published or released in a commercial environment with client approval between 1st July 2015 and 31st July 2016.

Diana Cawley.jpgGeometry Global has appointed Diana Cawley as Chief Executive Officer for the Asia Pacific region. Cawley (pictured left) will be based in Shanghai and report to global CEO Steve Harding starting July 4, 2016.

"I have admired her ability to lead and inspire diverse teams for some years, especially across the dynamic Asian markets," said Harding. "She has a proven record in growing businesses and revenue and has a deep understanding of the brand activation and shopper marketing disciplines. I couldn't be more pleased to welcome her to the Geometry family."

John Goodman will conclude his current roles as regional president of Geometry Global, a director of Ogilvy & Mather in Asia Pacific and as the global head of Ogilvy Noor, the Ogilvy group's Muslim branding practice. He will continue to work with the group on a part-time basis and will also be following a personal ambition by commencing a research-based Ph.D. at Exeter University in the UK. This doctorate will allow him to develop his deep personal interest in the minority Muslim communities of South East Asia.
KANIKA SETHI.jpgKanika Sethi is joining Scarecrow's Mumbai office as Creative Director (Art), from 10th June 2016.
Sethi (pictured left) started her career with Ogilvy Delhi in 2005. She moved to Rediffusion Y&R Delhi in 2007 and then went back to Ogilvy Delhi in 2009. She has also worked briefly with Wieden + Kennedy Delhi in 2015.
In her career spanning 10 + years, she has worked on brands like Incredible India, Hindustan Times, Pernord Ricard India, Red FM, Shipra Estate, BMW India, Bacardi, GPI, Airtel, The Oberoi Group, Audi India and Nike, to name a few.
She has won 2 One Show nominations for her work on Pernord Ricard and a Cannes nomination for Philips Breast Awareness Campaign. Several of her works have been featured in the Archive.
google-headquarters.jpgContinual innovation, increased revenue from advertising, and growth in its cloud business has helped Google reclaim from Apple the no.1 position in the 2016 BrandZ Top 100 Most Valuable Global Brands ranking, released today by WPP and Millward Brown.

The brand increased its value 32% to $229bn, while last year's leader Apple dropped to no.2 after declining -8% in value to $228bn. Microsoft remains at no.3, growing 5% to $122bn, while Facebook (+44%, no.5) and Amazon (+59%, no.7) entered the Top 10 for the first time. The total brand value held by the Top 100 rose 3% year on year to hit $3.4 trillion.
ANA-media-rebates.jpg4A's, Publicis slam 'Transparency' report for lack of transparency

Ad Age: An investigation by the Association of National Advertisers has found that rebates, including "cash rebates," and "other non-transparent practices" are pervasive in the U.S. media buying ecosystem, the trade association announced this morning.

Findings from the eight-month-long investigation conducted by independent firm K2 Intelligence are contained in the ANA's 58-page report.

The report, which alleges that contracts for rebates and other non-transparent business practices were negotiated and sometimes signed by high-level agency executives, outlines the various "non-transparent practices" by agencies, based on "detailed source accounts from dozens of confidential, personal interviews as well as documentary evidence" such as contracts and emails.

Read full story on Ad Age
CreativE Ambassador.jpgPeople across Asia Pacific are living their lives on their mobile devices. The adoption of mobile is not merely a shift in media consumption; it is a transformational change in the way people are discovering, experiencing, sharing and connecting with people, ideas and organizations that matter to them.
Clorets.jpgHere's an interesting experiment from McCann Erickson Japan.

The agency has completed the first-ever commercial creatively directed by AI-CD ß, the world's first artificial intelligent (A.I.) creative director that joined McCann Erickson Japan on April 1 of this year. Everybody thought this was an April Fool's joke, but this was denied by the agency.

AI-CD ß's first assignment was for Clorets Mint Tab, a tablet-type, mint candy sold by the confectionery-maker Mondelez Japan. The A.I. was given the task of coming up with creative direction that would communicate the product's benefit described as "refreshens mouth immediately with one tablet; long-lasting refreshment that lasts for 10 minutes." The commercial was created as part of an ad campaign that pitted a human creator against an A.I. one to see which can produce the better commercial. The human creative director chosen for this project was Mitsuru Kuramoto, a much sought-after TV writer that has also been the brain behind numerous successful ads. A nationwide poll hosted by Clorets Mint Tab will decide which creator's ad more effectively communicates the product's benefit.


Cannes Contenders: Cheil PengTai

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...
Death Stopper.jpgDeath Stopper
Cheil PengTai

In China, out of every five traffic accidents, there is one of which the victim is a sanitation worker. Every day these understated street heroes work on highways and at dangerous intersections. We discovered that speeding is the major cause of car accidents.

We found that most drivers in China use radar detectors to scan the electromagnetic spectrum in order to detect and cheat speed radars used by the police, so we created the Life Guard Badge that transmits the same wave band as speed radar does.

When a sanitation worker is equipped with the Life Guard badge, he or she has been perfectly disguised as speed radar. Passing drivers will receive voice alert from their radar detector and then slow down as they usually do, what they might not be aware of is, that by slowing down they have actually saved lives.

Cannes Contenders: Saatchi & Saatchi Thailand

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

GrabTaxi_SuperEasy.jpgGrabtaxi: Super Easy Life
Saatchi & Saatchi Thailand

Saatchi & Saatchi Bangkok demonstrates how Grabtaxi makes getting a taxi super easy in this new spot.

Want to showcase your agency's best chances at Cannes this year? Open to all Asian based agencies entering Cannes this year. Just email kim@campaignbrief.com with a paragraph or two on each of your best chances at this year's festival. Include a link to the case study/TVC or supply jpegs if it is print.
Charles Cadell McCann_2016.jpgEarly last week MullenLowe Group were crowned Network of the Year at the 10th anniversary of the APAC Tambuli awards ceremony held at the Grand Ballroom of the New World Hotel in Manila.

The major Grand Prix award went to Unilever's Lifebuoy "Future Child" campaign out of MullenLowe India.

The focus of the Tambuli Awards is on mainstream brand campaigns that celebrate humanity, inspire purpose, and deliver results. It honors brands that do good and do well - the seamless integration of creativity + human good + results.

The jury members consisted of a good mix of agency network leaders, top creative directors and Asia-Pacific client CEOs and marketing heads. The executive jury was lead by Charles Cadell, APAC President McCann Worldgroup (pictured above) and the Creative Jury was lead by David Guerrero, Chairman and CCO BBDO Guerrero Philippines.

Campaign Brief Asia spoke to both jury presidents about the show and it's importance in Asia-Pacific. 

Cadell said Tambuli was prescient in Asia in understanding not just the importance but also the power of brands campaigning on a platform of social good over ten years ago.

Cannes Contenders: Ogilvy & Mather Melbourne

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Screen Shot 2016-05-20 at 12.05.45 pm.jpgAAMI: Ride of The AAMIs
Ogilvy, Melbourne
AAMI is an insurance company that has always held a special place in the hearts of Australians. For the first time in history, the recognisable 'AAMI girl' (a smiling woman that has appeared at the end of every AAMI commercial for over 30 years) and her colleagues come out from behind their desks to star in our campaign, demonstrating exactly why AAMI is not your average insurance company. From roadside assistance to income and business protection, from travel insurance to innovative apps, The AAMIs are always on hand to come to the rescue in sticky situations.

Want to showcase your agency's best chances at Cannes this year? Open to all Asian based agencies entering Cannes this year. Just email kim@campaignbrief.com with a paragraph or two on each of your best chances at this year's festival. Include a link to the case study/TVC or supply jpegs if it is print.
PNB Metlife.jpg PNB Metlife has unveiled a new film focusing on the uncertainty of life and the need to be insured.
An insight into the consumer mind-set showed that in India, consumers view insurance as an investment tool rather than a safety net in case of any untoward incident. PNB MetLife is looking to change that mindset with the launch of this light-hearted film conveying the message of life's unpredictability.

Glenn Osaki MSL.jpgPublicis One has partnered with MSLGROUP in the Philippines via its brand Arc. Effective immediately, Arc Philippines's PR discipline is now part of the MSLGROUP network and will operate under the MSLGROUP brand. In the Philippines, MSLGROUP is a part of Publicis One.

Arc's PR offering is known for its comprehensive integrated communication solutions for clients and brands in the Philippines. Since its establishment in 2006, Arc's PR work has been trusted and retained by many multinational and local companies in the Philippines. With forward-looking strategies and unbound creativity, Arc's joint work with the Leo Burnett Group in the Philippines has received extensive recognition from international, regional and local award programs. In 2015, P&G Ariel 'Aid Couture' campaign was the most awarded campaign in the AME Awards for World's Best Advertising & Marketing Effectiveness (New York).
the Unreasonable -2.jpgContinuing to develop its IP platform of The Unreasonable, Anomaly has partnered with the recently opened Shanghai Village to create the Unreasonable Atelier.

Founded in 2013, The Unreasonable is an Anomaly owned platform that showcases and supports those around the world who are creating progress. From entrepreneurs to inventors, mavericks to makers, the platform has featured over 50 people, and amassed over 50,000 followers on WeChat.

The Unreasonable Atelier is part of YiHAUS, an exciting cultural platform within the Village that selects the most important innovations emerging from the dynamic convergence of fashion, shopping, technology and travel. Through immersive experiences, YiHAUS makes the guests shopping more rewarding.
Always_ epromode Cai Hua, Jess Kwan, Lee Tse Liang, Patrick Goh.jpgAlways Marketing Services has agreed to acquire ePromode Sdn Bhd, one of Malaysia's largest brand activation agencies.

ePromode specializes in on-the-ground brand activations, both in and out of store, as well as events and product roadshows. The company, which was founded in 2000 by industry veteran Jess Kwan (pictured second left), has 14 offices nationwide and works with over 2,000 in-store promoters. Clients include Nestle, Permanis (ETIKA), Johnson & Johnson, Sony Mobile, Campbell, Reckitt Benckiser and Yeo's.
IOPE.jpgKorea's beauty brand IOPE, which has been leading the cosmetic trends has been steadily keeping the originality of the first creation of cushion foundation market in the world from 2008. At present, the situation of its market has been such that the competition between the over 50 second mover brands of the world's famous cosmetic companies including Korea has been becoming fiercer.

While continuing the communication that was shown consistently through 'The Surprising Challenges' series which is the video campaign records over 10mil view of 2015, the IOPE air cushions have been ensuring the position as an innovative brand that draws the line with the latecomers.

Its more fun.jpgOne night. Two award shows. Three major awards. On Tuesday May 31, the Philippine Department of Tourism and agency BBDO Guerrero picked up a much-coveted Gold Award in Singapore: at the Asian Marketing Effectiveness and Strategy Awards. The campaign was the only Gold winner in the category of 'Sustained success.'

In the four years since launch, the Philippines registered the highest growth in tourism revenues versus its regional competitors. In fact, tourism revenues grew at over double the rate of the world average. Moreover, the growth rate for the country's arrivals during the campaign is at over double the average growth rate of emerging economies.
Cadbury Bournvita Biscuits.jpgMondelez India Foods and Ogilvy India, recently launched a new TVC for the new Cadbury Bournvita Biscuits, the company's second brand in the biscuits category after Oreo. Backed by deep consumer insights and the strength of India's much loved malted beverage Bournvita, this new biscuit targets the morning segment. This new offering marks the expansion of Mondelez India's biscuits category, from cream (Oreo) to cookies.


Tom Hyde: The power of serendipity

10db718.jpgBy Tom Hyde (left), creative agency partner, Facebook

Serendipitous learning is a powerful thing.

It sates our innate curiosity and plays to our need for personal growth. Some call it the engine that drives humanity; after all it was serendipity that led to the discovery of antibiotics, and sparked Darwin's theory of evolution. Serendipity has sent us to space and it will likely take us to the stars.

But why is serendipitous learning so powerful and what makes it relevant to marketers?
Screen Shot 2016-06-07 at 7.53.03 am.jpgAustralia: WPP AUNZ, the region's largest marketing services group, has today announced its partnership with the Australian Olympic Committee and its appointment as the official creative advertising agency for the Australian Olympic Team.

As part of the partnership, WPP AUNZ will develop a national creative campaign aimed at increasing fan engagement and broad awareness of the 2016 Australian Olympic Team both in the lead-up to and during the 2016 Rio Olympics through a variety of communications activities.

Says Mike Connaghan, CEO WPP AUNZ: "The Olympics are the pinnacle of the sporting world and an event that Australians have long been passionate about.  We're incredibly honoured to partner with the AOC to help drive more engagement with, and support for, our outstanding Olympic team."
image1.jpgDentsu Aegis Network has acquired leading performance marketing agency Scorch in Australia. Scorch will become Scorch iProspect, joining the existing global performance marketing agency iProspect and adding scale to the network's digital capabilities in the market, within search and more diversified areas of performance marketing, including content, UX, data, web development and social.

Cannes Contenders: Cheil China

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

ATM Dad.jpgCCTV: ATM Dad
Cheil China

There are too many fathers working out of their hometown in China, due to high working pressure, and some of them could not return even in Chinese New Year. The only way to support and communicate with their family is through sending money back home via bank transfer.
Novie Andrini.jpgGrey Group Indonesia has appointed Novie Andrini as its new Head of Strategy & Digital. Based in Jakarta, Andrini will work closely with Ali Shabaz, Chief Creative Officer, Grey Group Southeast Asia and oversee all planning and strategic initiatives (ATL, Digital, and Shopper Activation), and drive future production collaterals along a more digital-centric approach.

A respected veteran of the marketing and advertising industry with 19 years of experience, Andrini (pictured left) joins Grey Group from Indosat Ooredoo, having spent the last 5 years with the major Indonesian telco. As the Group Head of Marketing Communication and later as Group Head Branding, she implemented various digital initiatives within their marketing functions, and played an instrumental part in their branding campaign. In addition to her expertise in the digital space, her previous leadership roles with TelkomVision, Leo Burnett (clients: Telkomsel, McDonald's, P&G), and Lowe & Partners (Unilever Oral Care) also saw her manage a full spectrum of account management, public relations, and business development activities.

Cannes Contenders: Ogilvy & Mather Sydney

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Seal.jpgKFC: Fish With Bite - Seal
Ogilvy & Mather, Sydney
For years the KFC spicy Zinger chicken fillet has been a favourite on the KFC menu. To broaden the product offering, KFC created a spicy Zinger coated Fish Fillet especially for the Australian market. Just like the chicken product, the Zinger Fish Fillets pack some real heat when eaten. To launch the product we set out to bring the light-hearted nature of the KFC brand to life whilst showcasing the unique Zinger offering - that being it's a fish fillet that's very spicy. In doing so, through illustration we humorously demonstrated the effect Zinger Fish Fillets have on lovers of fish.
digitaslbi.jpgDigitasLBi India has been appointed as digital creative agency for Tata Group's newly launched E-commerce venture, Tata CLiQ which will offer consumers a 'Phygital' shopping experience across categories.
The agency will be responsible for the launch and subsequent ongoing digital creative campaigns.

Prithviraj Banerjee, Head of Agency - India, DigitasLBi, commented, "We are very excited with this appointment and believe that together, we can create a world of "firsts" in the e-commerce space. Our global commerce practice gives us a breadth of insights, tools and learnings ranging from our worldwide Connected Commerce study to our Responsive Retail framework. We will leverage these tools extensively to aid our creative process and bring alive the unique phygital experience that Tata CLiQ will offer customers".

Asia-Pacific dominates Young Glory podium

13282247_10156886425375627_1533625219_n-1 (1).jpgTeams from Australia and Singapore have combined to produce 50% of the Top 10 professional and student teams in this year's Young Glory Season, including the Top 3 professional and Top 2 student spots overall.

Young Glory's '8 month, 8 briefs, 8 big name judges' process kicked off with Y&R Asia CCO Marcus Rebeschini setting the first brief. He was followed by judges from agencies like R/GA New York, 72 and Sunny Los Angeles and Wieden + Kennedy Shanghai. UM Australia CEO Ross Raeburn also judged this season.
Tsingtao.jpgOne of China's best-known locally brewed beers, Tsingtao Pure Draft has commenced its brand re-launch with a television commercial featuring popular Chinese actor, singer and model Huang Xiaoming.

A product of Qingdao in Shangdong, Tsingtao Pure Draft is a non-pasteurized lager brewed with pure spring water from China's Laoshan Mountains. The brand's new slogan, 'Refresh your life, be yourself', signifies a coming of age and an edgier attitude for Tsingtao Pure Draft.

BCA_WSD_2016_MarketingMagazineBanner.jpgFollowing a pitch, Building and Construction Authority (BCA) has reappointed Addiction Advertising as its integrated marketing communications agency for the conceptualisation and provision of creative counsel for its Window Safety Days 2016 & 2017 publicity campaigns.

Addiction Advertising was responsible for the conceptualisation and execution of BCA's Window Safety Days campaigns since 2014. Just last month, the agency also won BCA's Project BUILD Competition 2016 publicity campaign.
Jabong.jpgJabong, India's leading fashion ecommerce platform, is back in action with its largest ever brand campaign. The campaign is a contemporary take on Jabong's positioning of "Be You", celebrating diversity. The campaign is led by a TV commercial directed by London based award winning film, creative and art director Harvey B Brown. Brown has earlier created a fusion of high fashion and film collaborations with artists such as George Michael and Elton John among others. He is known globally for his well acclaimed commercials for Mont Blanc, Swatch, D&G, and closer home, for IndiGo Airlines, Incredible India and many others.

OLX.jpgCarrying forward the brand's 'Bech De' proposition, OLX has launched a new campaign that comprises four films in Hindi, Marathi, Telugu and Kannada languages. The campaign, conceptualized by Lowe Lintas India, targets a comparatively younger target audience and urges them to use OLX to fulfil their aspirations.


Stapleton: Muhammad Ali and the Talent Code

ALI-img_0044-1.jpgA regular blog by Damon Stapleton, chief creative officer of DDB New Zealand

"It's not bragging if you can back it up." - Muhammad Ali

As a boy I was obsessed with Muhammad Ali's fights. I watched just about every single one. Frazier, Norton and Foreman were his greatest fights. It is interesting to note that they all happened when his youthful talent had begun to wane.

In his youth, he could do things that no other boxer before or since could do. He had gifts. Pure talent. Timing, speed and power. And then he had something else. A strange kind of confidence and bravery. He would win most of his fights before he even stepped into the ring. A relentless charisma that seemed to hypnotise his opponents.
Azazul Haque_Mahesh Gharat.jpgOgilvy India is to transfer Mahesh Gharat and Azazul Haque from the network's Mumbai office to head the Ogilvy Bangalore creative team in their new roles as Executive Creative Directors.

With 38 years of work experience between them, the two bring to the table a legacy of experience across major brands, to an already thriving Bangalore team. Mahesh (pictured on right) has been with Ogilvy for 9 years and has been awarded more than 50 national and international awards that include Cannes Lions, Asia Pacific, New York Festival, AME and EFFIES. He spends his free time pursuing his passion for painting and photography. 
Jeremy Craigen (1).jpgThe call for entries for Ad Stars' 9th annual awards has been extended until Wednesday 15th June 2016. Entry is free, so this festival offers a great opportunity to test your best creative on a world stage. Jury president is Jeremy Craigen (left) worldwide chief creative officer of Innocean. Previous US$10,000 cash prize winners include DM9 DDB Manila, Special Group New Zealand and last year Clemenger BBDO Wellington.

Based in Busan, South Korea, Ad Stars is the biggest advertising festival in Asia by virtue of the fact that it is free to enter and open to everyone including advertising agencies and creative professionals, production companies, students and non-professionals.

Cannes Contenders: Cheil Worldwide Korea

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

BeFearless by Cheil_screen shot_2.jpgSamsung: #BeFearless
Cheil Worldwide Korea

People all over the world live with fears that can be barrier in daily lives. However, studies show that with constant practice, people can overcome their fears permanently.

Cheil collaborated with doctors and VR programmers to create a free home training VR app to help young people overcome two of the most common fears - fear of public speaking and fear of heights - using Samsung Gear VR.

Each #BeFearless app contains various scenarios and different levels of difficulty that were carefully selected by the medical staff. It helps people to gradually overcome their fears as they pass each stage and advance to the next level. Heart rate, eye contact and voice recognition is utilized holistically to give personal evaluation and feedback.

Cannes Contenders: Clemenger BBDO Melbourne

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Screen Shot 2016-05-17 at 2.15.50 pm.jpgBonds: The Boys - Talcum Powder
Clemenger BBDO, Melbourne
Bonds wanted to put undies on men's radars but knew historically talking to them about the product benefits of their smalls doesn't really work. So for this campaign they thought they'd talk about something that they're a little more attached to: Their Balls.

Cannes Contenders: Cheil India

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...
The Light Bag.jpgSalaam Baalak Trust: The Light Bag
Cheil India

Delhi's slums have limited access to electricity. Children living in these slums suffer from incessant power cuts that make it extremely difficult for them to study after sunset. This leads to loss of interest and, eventually, dropping out of school. Salaam Baalak Trust, an NGO that runs many schools across the slums of Delhi, wanted a solution to this problem and came to Cheil.

The idea started with the simple insight that all school children have a constant companion - their school bag. Cheil wanted to create a simple and sustainable solution using it. Hence, the Light Bag was born - a school bag that acts as a portable study unit with solar panels and LED lights attached. The bag got charged when the children walked to and from school - and at night became their study lamp by just opening the front flap of the bag.
Qatar Airways Origami Sample.jpgThe power of newspaper advertising goes as far an an idea takes it to. And here's where Qatar Airways Singapore is breaking boundaries.

The world's best airline took newspaper creativity to new heights with the first-ever 3-D aircraft origami - bringing the interactive fun of paper-folding to readers of The Sunday Times. Titled The Qatar Airways Great Origami Adventure, the centerspread advertisement was created as a piece of water colour artwork incorporating the cut-out lines of a 3-dimensional Qatar Airways A350 plane. Readers were invited to fold the 3-D origami plane, place it against any item that represents the destination they wish to travel to, snap a photo and email in for a chance to win free air tickets to their destination of choice.
Kites of hope 2.jpgOver 3000 children go missing in Karachi every year. To find these missing children Y&R Singapore and Spectrum Y&R Pakistan transformed kites, a popular cultural icon of Pakistan, into a new medium for our message. These Kites of Hope, with the missing children's details printed on them, were distributed in Karachi on the day of Basanth - a traditional spring festival where kites are flown in the thousands. The kite distribution event was held at Mehmoodabad Family Park, a high-risk neighborhood where 7-9 children go missing every day.

UrbanClap.jpgAugmenting its reputation as a firm supporter of equality for all, UrbanClap announces the launch of its 'LGBT' campaign, championing their cause for the greater good of the community as well as the society. Known for its stance on social issues like women empowerment ans education, UrbanClap strongly felt the need to come out in support of the LGBT community in India, promoting their right to love anyone they want - irrespective of Caste, Creed, Religion, or Gender. With this campaign, UrbanClap supports the right to love anyone you choose.

mask_kv.jpgThe 18th Annual International Food and Beverage Creative Excellence Awards (The FAB Awards) were held last night at the quintessentially British - The Hurlingham Club in London.

Guests were treated to cocktails and a delectable three-course dinner followed by the ceremony itself, in which the award-winning design, creative and effective work was showcased to the audience, and the teams behind them presented with their trophies.

This year also marked the first time all the finalists or 'Silver Award' winners were handed out a plate at The FAB Awards Ceremony.

Asia scored four FAB awards: Beacon/Leo Burnett Tokyo for "Mask of Sociability Smirnoff" in Collateral & POS, which also won two Silver awards in the Sales Promotion and Best Use of Media categories, Imayotsukasa Bullet Japan for "Japanese Sake - KOI" in Packaging Design, Party/Space/Design Thailand for "Dessert Bar Shugaa" in Interiors & Retail Environment and Leo Burnett Hong Kong for "Opening Good Times Calbee" in Direct Marketing.

Spikes Asia announces jury presidents for 2016

Silvia Goh photo2.jpgSpikes Asia has announced the jury presidents to head the 14 juries at this year's festival. With two new awards and an overhaul of many of the existing categories, the competition now more closely reflects the changing nature of the industry.

Says Terry Savage, chairman, Spikes Asia: "The Asia Pacific region has a unique spirit and continues to challenge traditional creative and story-telling processes. The jury presidents for this year's Spikes Asia are experts and leaders in this area and they are fantastic representatives to guide and award the most outstanding creative work from the past year."
Takaki Hibino.jpgDentsu Aegis Network has appointed Takaki Hibino as its new Global Brand President of Dentsu media to support the brand's growth plans outside of Asia Pacific.

Hibino (pictured left) was appointed CEO Dentsu Brand Agency and Dentsu media Asia Pacific (excluding Japan) in January 2016. He will continue his responsibilities as CEO of both of these brands in APAC in addition to his new role as Global Brand President of Dentsu media.

Hibino's 32 year career at Dentsu Inc. includes account management of global brands such as Coca-Cola, McDonald's and Shiseido. He was appointed Executive Officer of Dentsu Inc. in 2014 in charge of marketing, PR and strategic planning, as well as global business and continuing his strong international client relationships.
Andy Greenaway 2014 Photo.jpgCampaign Brief Asia can reveal Andy Greenaway is to join Dentsu Singapore as executive creative director. Greenaway left his Singapore-based regional executive creative director role at Sapient Nitro Asia Pacific around four weeks ago.

At Dentsu Singapore Greenaway will be responsible for the creative output of the agency and will report to Ted Lim, Chief Creative Officer, Dentsu Network / Asia. Greenaway told Campaign Brief Asia earlier this week that he was very much looking forward to being the creative leader of a single agency again, given that his past two positions, at Sapient Nitro and Saatchi & Saatchi, have been regional creative director duties.
MotoRepellent.jpgThe Cannes Lions Festival has kicked off with the release of the shortlist for this year's Innovation Lions.

39 entries have made it through to the final round of judging, including 4 from Asia.

BBDO Bangkok is shortlisted for for Duang Prateep Foundation's "Motorepellent", Dentsu Indonesia for Topli Tissues' "Diabetest", J Walter Thompson Bangkok for Thai Samsung Electronics/Thai Association of the Blind's "Touchable Ink" and Grey Bangladesh for Wateraid's "Pedal Pure".

SoftBank.jpgThe world moves at the speed of life. However, at times, life seems to lack behind the ever-evolving technological advancements. Sometimes we are lost in the sea of appliances and applications that were made to assist us in the first place. Older generations will understand this. The confusions and the dismays at what to do with the smartphones and tablets that seems to appear out of sci-fi movies of yesteryears. Technologies are supposed to bridge that gap. But the conundrum persists. What if grandchildren living in far away cities would like to video chat with their grandparents. What if you would like to connect with your parents, who are not the most aptitude with technologies. You won't be there in person to charge their phones, choose the apps, or, help connect the internet. We have been there, in one form or another, trying to reach grandparents or non-tech savvy populations from great distances.


Cannes Contenders: MediaCom Australia

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Screen Shot 2016-05-13 at 1.40.21 pm.jpgQueensland SunWater Australia: Don't visit these places for the wrong reasons
Our research discovered 55% of Queensland teens have deliberately ignored warning signs to enter restricted areas. We created a story typical to this audience, a group of teens covertly slipping away to spend time together. We load the story with the expected outcome of rebellious teenagers, however the film has a constant state of contrast; reckless behaviour juxtaposes expressions of regret. The outcome of this coming of age story is we witness teenage reckless behaviour, the loss of life and the burden of guilt amongst these friends. As a government voice we didn't want to give them rules, instead we posed the notion: 'respect the water like you respect your mates'.
Samsung Galaxy S7.jpgHow do you prove that Samsung Galaxy S7 has the potential to make special moments mean even more, by adding another dimension to the memories created?

The official arrival of the much-anticipated Samsung Galaxy S7 in March earlier this year was met with phenomenal response for its combination of performance and quality. However, there are still some potential consumers who are interested in the new multifunctionality smartphone but need more compelling reasons to make the upgrade. They need the 'proof'. iris Worldwide was tasked with providing it. The approach was simple; as a phone that performs brilliantly, even under poor lighting or when up against the elements, iris just had to demonstrate how much of a difference it would make to capture the right moments with the right phone.

Nerolac.jpgSome days of the year are known by their colour. But what about the rest? Publicis India presents 366 days of colour, with the Nerolac Shadecard Calendar - a calendar that doubles up as a shade card.

Daniel Chong 1.jpgDBS Bank recently launched a wealth management campaign in Hong Kong to introduce their "Wealth X Health" retirement solution under the "New Chapter" platform.

According to the latest DBS Manulife Retirement Wellness Study, Hong Kong residents aged 40-60 are unsure whether they are able to maintain their well-being after retirement. This uncertainty, coupled with the ever-changing social environment of Hong Kong, opened up opportunities for organisations to offer solutions that would enable consumers to take an active role in planning ahead, to live well with better protection and security after retirement.


Cannes Contenders: Cheil Hong Kong

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Be their eyes.jpgŸSamsung Electronics: #BeTheirEyes
Cheil Hong Kong

Hong Kong is home to one of the most beautiful skylines in the world. It's a famous sight seen by millions every year. Samsung Electronics wanted to help even more people see--especially the 200,000 people who are visually impaired.

Since the Hong Kong skyline is one of the most photographed sights in the city, the idea was to simply ask people to share their Instagram shots using the hashtag #BeTheirEyes, with a short description of what they see. Then together with Hong Kong Blind Union, these descriptions were translated into printed braille stickers and placed back in situ to the visual stories being told.
BWMDentsu.jpgIn the Australian and New Zealand advertising industry, Dentsu has been a relatively inconspicuous, even unknown, agency brand until fairly recently. Since the 2014 acquisition of Aegis Media, the global giant Dentsu has been making its presence felt in Australia and New Zealand.

As a group of some 20 agencies under the Dentsu Aegis Network (DAN) banner, the company has upwards of 1,600 employees in Australia and New Zealand. The business works with a range of high profile clients who collectively spend approximately 23% of the advertising market in Australia with around $2.4 billion of media billings annually, according to RECMA.

Its flagship agency brands include media agencies Carat, Vizeum and Dentsu Mitchell, digital experience agencies Isobar and Soap, performance marketing businesses iProspect and Columbus, along with specialists in a raft of marketing capabilities including data (D2D), out-of-home advertising (Posterscope), Sport Marketing and Activations business (MKTG) plus PR specialists within BWM Dentsu.

global_homeapge_2016_open.jpgThe Global Awards 2016 competition is now open for entries. Entry deadline is Sunday, July 31.

For 22 years, the international Global Awards has honored the World's Best Healthcare & Wellness Advertising and has served as a touchstone for celebrating creative achievement in healthcare and wellness communications beyond the barriers of language and culture.

D&AD_Impact_Pencils.jpgD&AD Impact have today announced the initial roster of jury presidents and judges who will play an integral role in this distinctive, new global award show. Open for entries until the end of July, D&AD Impact will shine a light on the power of creativity to positively affect the way the world works - in business, in society, in culture and in the environment.
Tambuli_agency of the year.jpgTambuli_netwok of the year.jpgLast night saw the MullenLowe Group crowned Network of the Year at the APAC Tambuli awards ceremony held at the Grand Ballroom of the New World Hotel in Manila.

It was a great night for the network with MullenLowe Lintas Group India picking up the Agency of the Year award and were also honoured with a Grand Prix award for Unilever's Lifebuoy "Future Child" campaign. The agency also won a 4 golds, 4 silvers, and 5 bronze metals in the various categories.

As a result Unilever India emerged as the Advertiser of the Year.

MullenLowe Vietnam also collected a Gold for Unilever's "OMO Gallery of Dreams".

Tambuli_besT_of_the_decade.jpgMcCann Melbourne's "Dumb Ways to Die" for Metro Victoria has won Best of the Decade at the 2016 Asia-Pacific Tambuli Awards held last night at the New World Hotel in Manila. A campaign that was first launched in November 2012, "Dumb Ways to Die" has become the most awarded campaign in advertising history, and in the history of Cannes (with 28 Lions, including five Grand Prix awards).

The Best of the Decade is a special award on the tenth anniversary of the APAC Tambuli Awards. This special award celebrates the most outstanding campaign of the decade (2005 - 2015) that best exemplifies the creative idea and execution of human good, while simultaneously achieving impressive business results.
endacidsale.jpgOgilvy & Mather India was the toast of the evening at the 2016 AME Awards held in Singapore, winning the Agency of the Year title in all the three sections in which the AMEs are awarded - Effectiveness, Media Strategy and Digital Strategy. Never before has any one agency been awarded the top honours in all three award sections in the history of the AMEs.

"I'm delighted with Ogilvy & Mather India's historic performance at the 2016 AMEs. These results give me double delight as I have maintained right through my career that creativity is only great if it is effective. This is the principle on which Ogilvy & Mather works and will continue to work in the years ahead. It is also a remarkable achievement for the young talent at Ogilvy that made this happen. In this new age, it is also great to see our digital work live up to the creative spirit of Ogilvy," said Piyush Pandey, Executive Chairman & Creative Director - South Asia

Screen Shot 2016-06-01 at 11.40.20 am.jpgAcademy Award-winning actress Nicole Kidman is starring in Etihad Airways' new 360-degree virtual reality film.
The film, titled "Reimagine" was created by The Barbarian Group, a subsidiary of Cheil Worldwide, in partnership with the creative digital production company MediaMonks, and takes a 360-degree look at the luxury interior of Etihad's Airbus A380.


Cannes Contenders: Ogilvy Taiwan

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

FET.jpgFET: #MyFutureIsMineToSave
Ogilvy Taiwan

Don't underestimate the power of children. They can accomplish far more than grown-ups imagine. To protest the serious air pollution plaguing Taiwan, more than 1,000 kids created artistic gas masks with their own hands. Then they marched in the streets and presented a white paper to government officials. These energetic initiatives won commitments from the government and drew the attention of the public. News of the movement was even broadcast in New York's Time Square. Like an army that can't be ignored, these innocent children spoke out with a mighty voice against the air pollution that threatens their future.

Cannes Contenders: BBDO Bangkok

UPDATED: How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

MotoRepellent.jpgDuang Prateep Foundation: Motorepellent
BBDO Bangkok

Mosquitos kill more people every year than any other animal in the world, and in 2015 alone, Thailand experienced more than a 207% increase in dengue patients - making it one of the worst years in recent history for this deadly mosquito-borne disease. The Duang Prateep Foundation, a non-profit charity dedicated to improving the lives of slum residents, wanted to do something about this, so together BBDO Bangkok created MotoRepellent to help combat mosquito infestation and mosquito-borne illnesses in the slums with motorcycles; because like mosquitos, they are everywhere.
MotoRepellent is a light-weight, mobile device filled with non-toxic mosquito repelling oil and magnetically attached to the end of a motorcycle's exhaust pipe. Heat from the exhaust activates the oil and mosquito-repelling scent is propelled out into the air via exhaust pressure. As the main mode of transportation in the slums, motorcycles easily navigate the narrow alleys and reach every corner. As the motorcycles pass by, mosquitos within a radius of up to 3 meters are repelled, giving residents a safer, mosquito-free environment. Saving lives one ride at a time.

Cannes Contenders: Red Agency Australia

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

0a6917c5fb8b4e2924ea057ec07c207a.jpgChandon: The Friendly Race
Red Agency
This is the agency's first work for Chandon to launch the brand's global partnership with McLaren-Honda F1 team that begun at the first race of the season in Melbourne in March 2016. This high quality social content film was shot, edited and approved inside three days, an incredibly tight turnaround with access to the drivers for just three hours. When you throw in that it had to be approved by three different cities at the client side at Moet-Hennessey (LVMH), as well as McLaren-Honda and Honda, it was fraught with a lot of risk.  This fun creative was based around pitting McLaren-Honda's two world champion drivers, Jenson Button and Fernando Alonso, in a gumball rally across the beautiful Domaine Chandon winery in the Yarra Valley as they sought to one-up each other in a battle to the finish line. Maintaining the premium nature of both brands, the work captures the contemporary style of the Chandon brand. The campaign has smashed all KPIs and is officially classed as 'viral' by the fact that more than a third of the 3m+ views on all channels have been organic. It is now considered by LVMH as the benchmark for online content.
Havas Jakarta launch2.jpgHavas Indonesia announces the official opening of Havas Village Jakarta, an integrated office that houses creative, media, digital, PR and all the specialist brands of the agency group, under one roof. Havas Village Jakarta becomes the 39th village to be launched by the group, and embodies the group's "Together" approach, a collaborative model that aims to provide clients seamless integrated solutions with digital at the core. Havas Village Jakarta is also the 16th village in APAC.

Located in Menara Sentraya, in the heart of the bustling city of Jakarta, and occupying an area of 3000 square meters on the 11th floor, the village in Indonesia accommodates 260 strong people across all the brands of the agency including Havas Worldwide, Havas Life, Havas Media, Arena Media, Ecselis & Mobext.
AnalogFolk Hong Kong from left to right - Charles Tatham, Jocelyn Liipfert Lam and Summer Yang.jpgAnalogFolk Hong Kong has hired Jocelyn Liipfert Lam as its first Strategy Director and made a number of additional hires to strengthen its offering in the region.

Liipfert Lam (pictured centre) will be responsible for driving the development of the AnalogFolk Hong Kong's strategic capabilities, leading brand, communications, digital and social strategy development for its diverse regional client set. She will also plug into the newly announced global data intelligence offering, AnalogFolk DNA, in expanding the strategic capabilities of the Hong Kong office.
NAFA Ad.jpgStudents from Singapore's prestigious Nanyang Academy of Fine Arts (NAFA) School of Art and Design will be holding their Graduation Show tonight. To identify the brightest and most talented individuals, independent agency Blak Labs has issued a challenge with the promise of a 12-week placement.

The test, which has been given to students via their graduation booklet and digital channels, requires them to spot at least 10 design errors deliberately hidden in the ad. (If you're an industry practitioner, you should identify a minimum of 15 errors to be worth your salt!)

"Over the years, Blak Labs has been actively supporting NAFA's faculty and students with mentorship and internship opportunities. Many NAFA graduates have joined us and achieved great things," said Charlie Blower, Managing Partner and Co-Founder of Blak Labs.

"With this challenge, we hope to cherry-pick top creative minds with an eye for detail, befitting Blak Labs' philosophy of offering our clients the highest level of Creative Care," added Koh Hwee Peng, NAFA alumna and Blak Labs Co-Founder.

Although aimed at NAFA students, this challenge is open to anyone keen enough to give it a shot. Send your answers to talktous@blaklabs.com now 
Mr Latte.jpgThe rise of café culture in recent years has propelled the social status of coffee so much that it has become a lifestyle accessory associated with sophistication, style and even fashion. And it is even more prominent in Asia where social media is often flooded with endless selfies with their coffee cups and pouty lips.s Maxwell House is aiming to break with the perception that over the top fancy coffee is the only way to go.

In collaboration with its creative partner W+K Shanghai, the brand made a bold move to show that "Good Coffee Can Actually Be Simple" with this very first major brand campaign in the Chinese market. W+K Shanghai and London based production house Shotopop opted for a simple but fresh and unseen execution of the relaunch.

Tony Chen pic.jpgDentsu Aegis Network has appointed Tony Chen to three key strategic positions - CEO of iProspect China, CEO of Digital Performance Brands North Asia and Chief Innovation Officer of Dentsu Aegis Network China, based in Shanghai. In his multiple roles, Chen (pictured) will be responsible for the strategic scaling of iProspect China, development of a series of performance brands across North Asia as well as driving innovation across the network.
As CEO of iProspect China, Chen will lead the agency to building a market leading search and performance practice and continue to broaden the performance portfolio for the group. And as CEO of Digital Performance Brands North Asia, he is tasked to establish and develop additional global and regional performance brands in Mainland China, Taiwan and South Korea, driving the growth in the performance media space. No stranger to innovation, Chen has 20 years of rich experience in digital innovation, media, commercial and operations on both client and agency sides. This invaluable knowledge will be leveraged in his role as Chief Innovation Officer of Dentsu Aegis Network China to drive innovation across the group as he works in conjunction with senior management to identify future opportunities in key areas such as data, content, O2O, e-commerce and consumer-centric technologies, etc. Tony joins from Google China where he was Chief Digital Evangelist.
Richard Denney Photograph (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest is Richard Denney, executive creative director, MullenLowe, London.

Winner: Paddy Power - Viva la Banzt. Viva la Bantz... As the tile suggests it's everything you'd expect from Paddy Power and is definitely the clear winner for me this week. With the Euro's almost upon us, it's time to stand out amongst the crowd during this star-studded period and Paddy Power certainly knows how to do that. Great idea taking an England football anthem, turning into a Scottish one and ramming it back down England's throat. READ MORE...