Wieden+Kennedy Delhi launch Royal Enfield’s purpose built adventure tourer in the Himalayas
May 13 2016, 10:10 am | | No Comments
For over 60 years, Royal Enfields has traveled the Himalayas. Out of these decades of experience, in 2016 Royal Enfield has released its first purpose-built adventure tourer, the Himalayan. To mark the launch of the motorcycle, Wieden+Kennedy Delhi created an integrated campaign featuring a stunning film of the motorcycle in its natural home. The film is directed by Carole Denis and produced by Gang Films Paris for the agency Wieden +Kennedy Delhi. Shot in the very difficult climatic conditions of the highest reaches of Ladakh, the film traces the journey of the iconic motorcycle within the historical and mythical landscape that inspired and shaped it – the Himalayas.